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Shaping the future of media content in the Middle East
Across the Arab world, a young and wealthy population base with a healthy appetite for new technology and entertainment is demanding communication and content catering to regional, cultural and language differences.
The pan-Arab media industry is expanding faster than that of any other region. There is a clear business opportunity out there, but the industry needs a clearer understanding of consumer trends and how to monetise content across new platforms.
medialive! will be a two day showcase for the Middle East’s media community and a forum to further industry thinking across the entire media lifecyle.