Experiencers – The group of consumers who have high resources but also need a mode of self expression are known as Experiencers. Mostly characterized by young adults, it consists of people who want to experience being different. This class of consumers is filled up with early adopters who spend heavily on food, clothing and other youthful products and services.
Markhor pifd presentation
WHY ARE WE HERE
Negative Image of PakistanBut the story would not end this way..
Businessmen, Artists, Students and manymore factors that help!
The ideaA project for a US Exportbased entrepreneurialVenture offered atEnter the US market witha ‘Made in Pakistan’
The animal Why Markhor? The brand• Snake eater • Strength and protection• Rugged, lives in mountains, has • Makes you look beautiful horns awesome• Hard to keep • For athletic and captive agile people• Prized hunting • Support animal trophy protection
Customer SegmentsPsychographic attributes• Lifestyle • Experiencers • Non-conformists • Personal progression• Activities, Interests & Opinions • Highly active • Skateboarding • Parkour • Snowboarding • Martial arts • Hiking and climbing Demographics • Based in California • Teenage to adult
Design Specifications • A 3 Size • 300 DPI (screen printing) • 4 colors maximum • Base colors of t-shirts • Black • White • Blue • Red
Reasons to participate •1st Prize: PKR 5000 •2nd Prize: PKR 3000 •3rd Prize: PKR 2000 •Designer’s name on t-shirt •Certificate of appreciation •Future employment opportunity with the brand