SlideShare a Scribd company logo

Ch3 keys to success acu

•Download as PPS, PDF•
•
Samir Al-Alfy
Samir Al-Alfy

Social Marketing- Keys to Success For Ahram Canadian University Source: Social Markeing, Philip Kotler

Business
1 of 19
Strategic Marketing Planning Process Dr. Samir Al-Alfy Senior Communication Advisor JHU/CCP March 2011
Discovering keys to success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success
Fifteen Principles for success ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fifteen Principles for success
Fifteen Principles for success ,[object Object],[object Object],[object Object],- Take a Bite Out of Crime. - Be Safe. - Take a Bite of Cyber Crime. “ McGruff the Crime Dog”
Fifteen Principles for success ,[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fifteen Principles for success ,[object Object],[object Object],[object Object],Thank you

Recommended

Ch2 social marketing planning process_acu
Ch2 social marketing planning process_acuCh2 social marketing planning process_acu
Ch2 social marketing planning process_acu
Samir Al-Alfy
 
krithiga steps in sm
krithiga steps in sm krithiga steps in sm
krithiga steps in sm
Krithiga Sivakumar
 
Ch4 social marketing research_acu
Ch4 social marketing research_acuCh4 social marketing research_acu
Ch4 social marketing research_acu
Samir Al-Alfy
 
Social marketing planning process
Social marketing planning processSocial marketing planning process
Social marketing planning process
Samir Al-Alfy
 
Ch6 social marketing selecting target markets_acu
Ch6 social marketing selecting target markets_acuCh6 social marketing selecting target markets_acu
Ch6 social marketing selecting target markets_acu
Samir Al-Alfy
 
Ch5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acuCh5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acu
Samir Al-Alfy
 
Ch1 social marketing acu
Ch1 social marketing acuCh1 social marketing acu
Ch1 social marketing acu
Samir Al-Alfy
 
Planning and Research in Social Marketing_28.9.2011
Planning and Research in Social Marketing_28.9.2011Planning and Research in Social Marketing_28.9.2011
Planning and Research in Social Marketing_28.9.2011
American University of Beirut
 

Recommended

Ch2 social marketing planning process_acu
Ch2 social marketing planning process_acuCh2 social marketing planning process_acu
Ch2 social marketing planning process_acu
Samir Al-Alfy
 
krithiga steps in sm
krithiga steps in sm krithiga steps in sm
krithiga steps in sm
Krithiga Sivakumar
 
Ch4 social marketing research_acu
Ch4 social marketing research_acuCh4 social marketing research_acu
Ch4 social marketing research_acu
Samir Al-Alfy
 
Social marketing planning process
Social marketing planning processSocial marketing planning process
Social marketing planning process
Samir Al-Alfy
 
Ch6 social marketing selecting target markets_acu
Ch6 social marketing selecting target markets_acuCh6 social marketing selecting target markets_acu
Ch6 social marketing selecting target markets_acu
Samir Al-Alfy
 
Ch5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acuCh5 social marketing mapping environmrnt_acu
Ch5 social marketing mapping environmrnt_acu
Samir Al-Alfy
 
Ch1 social marketing acu
Ch1 social marketing acuCh1 social marketing acu
Ch1 social marketing acu
Samir Al-Alfy
 
Planning and Research in Social Marketing_28.9.2011
Planning and Research in Social Marketing_28.9.2011Planning and Research in Social Marketing_28.9.2011
Planning and Research in Social Marketing_28.9.2011
American University of Beirut
 
Cosla chapter 18 managing mass communications b cid v78 audio feb 14
Cosla chapter 18 managing mass communications b cid v78 audio feb 14Cosla chapter 18 managing mass communications b cid v78 audio feb 14
Cosla chapter 18 managing mass communications b cid v78 audio feb 14
Benedicto_cid
 
The New Product Launch Think List
The New Product Launch Think ListThe New Product Launch Think List
The New Product Launch Think List
Association of National Advertisers
 
Advt planning
Advt planningAdvt planning
Advt planning
Dr. Janardhan Juvvigunta
 
Social Marketing
Social Marketing Social Marketing
Social Marketing
Azad Khan
 
Point of View
Point of ViewPoint of View
Point of View
RalondaHolt
 
Pharma Presentation - Marketing the Future
Pharma Presentation - Marketing the FuturePharma Presentation - Marketing the Future
Pharma Presentation - Marketing the Future
Abisheik12
 
4
44
4
Shabbir Terai
 
Marketing essentials - McDonald's
Marketing essentials - McDonald's Marketing essentials - McDonald's
Marketing essentials - McDonald's
Imran Butt
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
Muhamad SHABAREK
 
Pharma product launches
Pharma product launchesPharma product launches
Pharma product launches
pranaliparab
 
17-3 (what are the guidelines for effective brand- building events and experi...
17-3 (what are the guidelines for effective brand- building events and experi...17-3 (what are the guidelines for effective brand- building events and experi...
17-3 (what are the guidelines for effective brand- building events and experi...
Sameer Mathur
 
Success Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report SummarySuccess Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report Summary
Best Practices
 
Events Marketing week 10
Events Marketing week 10Events Marketing week 10
Events Marketing week 10
Thomas Lunt
 
How can companies exploit the potential of public relations and publicity
How can companies exploit the potential of public relations and publicityHow can companies exploit the potential of public relations and publicity
How can companies exploit the potential of public relations and publicity
Sameer Mathur
 
Markeing Plan
Markeing PlanMarkeing Plan
Markeing Plan
Piyush Kaushik
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?
Sameer Mathur
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
deepu2000
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
NGANG PEREZ
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
Afrin Sulthana Sunkesula, Research Scholar
 
Evaluation and control of marketing effort
Evaluation and control of marketing effortEvaluation and control of marketing effort
Evaluation and control of marketing effort
zailunnito
 
10 ways to become a more Ethical and Sustainable Business
10 ways to become a more Ethical and Sustainable Business10 ways to become a more Ethical and Sustainable Business
10 ways to become a more Ethical and Sustainable Business
Sarah Duncan
 
NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508
Ellen Taaffe
 

More Related Content

What's hot

Pharma product launches
Pharma product launchesPharma product launches
Pharma product launches
pranaliparab
 
Success Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report SummarySuccess Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report Summary
Best Practices
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
NGANG PEREZ
 

What's hot (20)

Cosla chapter 18 managing mass communications b cid v78 audio feb 14
Cosla chapter 18 managing mass communications b cid v78 audio feb 14Cosla chapter 18 managing mass communications b cid v78 audio feb 14
Cosla chapter 18 managing mass communications b cid v78 audio feb 14
 
The New Product Launch Think List
The New Product Launch Think ListThe New Product Launch Think List
The New Product Launch Think List
 
Advt planning
Advt planningAdvt planning
Advt planning
 
Social Marketing
Social Marketing Social Marketing
Social Marketing
 
Point of View
Point of ViewPoint of View
Point of View
 
Pharma Presentation - Marketing the Future
Pharma Presentation - Marketing the FuturePharma Presentation - Marketing the Future
Pharma Presentation - Marketing the Future
 
4
44
4
 
Marketing essentials - McDonald's
Marketing essentials - McDonald's Marketing essentials - McDonald's
Marketing essentials - McDonald's
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Pharma product launches
Pharma product launchesPharma product launches
Pharma product launches
 
17-3 (what are the guidelines for effective brand- building events and experi...
17-3 (what are the guidelines for effective brand- building events and experi...17-3 (what are the guidelines for effective brand- building events and experi...
17-3 (what are the guidelines for effective brand- building events and experi...
 
Success Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report SummarySuccess Factors and Failure Points in Metabolic Product Launches Report Summary
Success Factors and Failure Points in Metabolic Product Launches Report Summary
 
Events Marketing week 10
Events Marketing week 10Events Marketing week 10
Events Marketing week 10
 
How can companies exploit the potential of public relations and publicity
How can companies exploit the potential of public relations and publicityHow can companies exploit the potential of public relations and publicity
How can companies exploit the potential of public relations and publicity
 
Markeing Plan
Markeing PlanMarkeing Plan
Markeing Plan
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
 
The marketing environment and the marketing information system
The marketing environment and the marketing information systemThe marketing environment and the marketing information system
The marketing environment and the marketing information system
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Evaluation and control of marketing effort
Evaluation and control of marketing effortEvaluation and control of marketing effort
Evaluation and control of marketing effort
 

Similar to Ch3 keys to success acu

NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508
Ellen Taaffe
 
201307927 Independent study...
201307927 Independent study...201307927 Independent study...
201307927 Independent study...
George Thompson
 
MEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness SectorMEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness Sector
ukactive
 
Food and Beverage Management
Food and Beverage ManagementFood and Beverage Management
Food and Beverage Management
Shatha Abu-Alnadi
 
Indra & the new pepsico3
Indra & the new pepsico3Indra & the new pepsico3
Indra & the new pepsico3
Julian Alvarez
 
How to define your goal with 7 tools
How to define your goal with 7 toolsHow to define your goal with 7 tools
How to define your goal with 7 tools
rinat keinan
 

Similar to Ch3 keys to success acu (20)

10 ways to become a more Ethical and Sustainable Business
10 ways to become a more Ethical and Sustainable Business10 ways to become a more Ethical and Sustainable Business
10 ways to become a more Ethical and Sustainable Business
 
NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508NIEHS_presentation_slidestaaffe_508
NIEHS_presentation_slidestaaffe_508
 
General Environment Of Multinational Companies
General Environment Of Multinational CompaniesGeneral Environment Of Multinational Companies
General Environment Of Multinational Companies
 
My Assignment.pptx
My Assignment.pptxMy Assignment.pptx
My Assignment.pptx
 
The Coca-Cola Company "Live Positively Partnership" Global Vision Pitch, 201...
The Coca-Cola Company "Live Positively Partnership" Global Vision Pitch, 201...The Coca-Cola Company "Live Positively Partnership" Global Vision Pitch, 201...
The Coca-Cola Company "Live Positively Partnership" Global Vision Pitch, 201...
 
Dan metcalfe public health england
Dan metcalfe public health englandDan metcalfe public health england
Dan metcalfe public health england
 
201307927 Independent study...
201307927 Independent study...201307927 Independent study...
201307927 Independent study...
 
MEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness SectorMEND: Community Based Weight Management & the Health & Fitness Sector
MEND: Community Based Weight Management & the Health & Fitness Sector
 
Access to Nutrition Index: Progress and Plans Fall 2016
Access to Nutrition Index: Progress and Plans Fall 2016Access to Nutrition Index: Progress and Plans Fall 2016
Access to Nutrition Index: Progress and Plans Fall 2016
 
Food and Beverage Management
Food and Beverage ManagementFood and Beverage Management
Food and Beverage Management
 
Behavioural change - a few thoughts, a model and a case study
Behavioural change - a few thoughts, a model and a case studyBehavioural change - a few thoughts, a model and a case study
Behavioural change - a few thoughts, a model and a case study
 
Indra & the new pepsico3
Indra & the new pepsico3Indra & the new pepsico3
Indra & the new pepsico3
 
ECR Leaders' Forum: CGF Update
ECR Leaders' Forum: CGF UpdateECR Leaders' Forum: CGF Update
ECR Leaders' Forum: CGF Update
 
Presentation on Building responsible agricultural supply chains
Presentation on Building responsible agricultural supply chainsPresentation on Building responsible agricultural supply chains
Presentation on Building responsible agricultural supply chains
 
Nutrilite lean 6 sigma manifestations
Nutrilite lean 6 sigma manifestationsNutrilite lean 6 sigma manifestations
Nutrilite lean 6 sigma manifestations
 
The virtuous emulsification of business and nutrition: why bother and ways fo...
The virtuous emulsification of business and nutrition: why bother and ways fo...The virtuous emulsification of business and nutrition: why bother and ways fo...
The virtuous emulsification of business and nutrition: why bother and ways fo...
 
How to define your goal with 7 tools
How to define your goal with 7 toolsHow to define your goal with 7 tools
How to define your goal with 7 tools
 
United laboratories india
United laboratories indiaUnited laboratories india
United laboratories india
 
Pepsico corporation strategic mnt report
Pepsico corporation strategic mnt reportPepsico corporation strategic mnt report
Pepsico corporation strategic mnt report
 
Pepsico corporation strategic mnt report
Pepsico corporation strategic mnt reportPepsico corporation strategic mnt report
Pepsico corporation strategic mnt report
 

Recently uploaded

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
Workforce Group
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Recently uploaded (20)

!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 

Ch3 keys to success acu

Editor's Notes

  1. Reference: Health Behavior & Health Education, 2008 Social Marketing, Kotler & Nancy Lee, 2008 Communication for Social Change, Kincaid 2002