2. Startup businesses have very different public relations needs than more
established businesses. While basic PR principles can be used no
matter what stage of business your company is in, startups require
additional steps to get the most out of public relations efforts.Ronn
Torossian, CEO of 5WPR, expert pr consultants in NYC, offers 4 startup
business PR tips you need to know.
3. 1. Be willing to reach out
While you may not believe you have the money to hire a PR firm at this
point, how do you know? You may be able to afford valuable a la carte
professional PR options, and you could certainly afford consulting on
how to best employ the resources at your disposal to get the best PR
bang for your buck.
4. 2. Get the most from your time
As a startup, if you are not out earning new clients, or completing
current business, you need to invest your time in building key media
connections. Many startups fail to understand the real value of building
these contacts early and often. Don’t be one of them.
5. 3. Make time for your PR
Schedule time every week to make some PR inroads. Whether you use
the time to build relationships with members of the media, or you have
already built those relationships and use the time to send out regular
PR blasts, you need to make time for calculated and planned PR
campaigns on a regular basis.
6. 4. Pitch with excellence
If you are using the same pitches for everyone, then, honestly, you are
talking to no one. Each publication and media outlet will want things a
little bit differently. Different content will appeal to different media. It is
vital to understand the difference.
7. This post was repurposed for distribution.
To read more news and updates from Ronn Torossian,
go to www.ronntorossianupdate.com.