1. DIGITAL MARKETING EXPERIENCE
Group-level digital marketing coordinator, January 2014 – November 2014
True Potential LLP, Newcastle upon Tyne
Executed social media, online advertising and email campaigns for over 400 wealth managers, which helped to attract high-net-worth clients and yield a 112% increase in turnover (£27.5m) on the previous year
Developed brochures and online adverts for new software launches, whilst collaborating with an external design agency and internal sales, marketing, and software development teams
Designed high-impact HTML emails and wrote advertising copies for over 20,000 clients, analysed campaigns (read and click rates, and A/B findings) and reported results to senior management
Coordinated corporate video production, handled professional camera and sound kit, edited videos on ‘Final Cut Pro’ software and regularly updated social media channels with new videos
Organised conferences for over 800 attendees, managed registrations and promoted events online
Created marketing deliverables, such as slides, flyers and branded images, and gained a working knowledge of Adobe Photoshop CS6, WordPress and InDesign
Analysed web traffic trends and conversion metrics for the key product landing pages on Google Analytics
For reference, please contact Sales Manager Nicholas Redfern at 07703610693 or via nick@tpllp.com
Work portfolio is available upon request
Digital marketing consultant, September 2012 – March 2013
Archer’s Jersey, Newcastle upon Tyne
Managed corporate Facebook page campaigns and used photo sharing competitions and ‘Facebook Offer’ promotions to achieve an 80% increase in page fans in a month’s time
Coordinated an international six-member team to undertake an 8-month long market research project, ensuring effective delegation of research collection, analysis and presentation tasks
Produced and pitched an online marketing strategy, with an estimated revenue increase of £28,500, which was approved by the client upon the completion of the project
Digital marketing intern, June 2011 – August 2011
Datatron Document Image Archiving Ltd, Newcastle upon Tyne
Integrated online advertising and social media into the company’s marketing strategy, enabling them to attract clients outside of the public sector
Managed their Pay-Per-Click campaigns, gained a thorough grounding in Google AdWords, and achieved a 43% increase in web traffic on the previous quarter
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2. VOLUNTARY WORK EXPERIENCE
Project team leader, September 2013 – December 2013
Raleigh International, Nicaragua
Acted as the facilitator, counsellor, safety supervisor and instructor, with overall responsibility for a resource management project in a rural Nicaraguan community
Successfully motivated, organised and led a team of fourteen British and Nicaraguan volunteers, overcoming linguistic and cultural barriers
Developed a gravity-fed water system and organised multiple training projects aimed to combat deforestation, whilst managing community relations, liaising with local partners and maintaining good team dynamics
Resolved emerging issues in the high-risk environment and adapted to unexpected eventualities, such as local politics and community divisions, vehicle breakdowns and bad weather
Branch manager, June 2010 - June 2011
AIESEC, Newcastle
Successfully coordinated a team of three division leaders and supervised a twenty member student committee, securing a 54% growth of internships delivered to students on the previous year
Enhanced public speaking skills by leading sessions in front of large audiences in two awareness raising events
EDUCATION
First Class Honours, 2009 – 2013
BA (Hons) Marketing and Management, Newcastle University
Erasmus study abroad programme, 2011 - 2012
Pompeu Fabra Universitat, Barcelona, Spain
College education, 2005 - 2009
Julius Janonis College, Lithuania
ADDITIONAL SKILLS
Technical skills Language skills
Windows OS & Office
Mac OS
Adobe Photoshop CS6
Adobe InDesign
Final Cut Pro X
WordPress
Google AdWords
Google Analytics
Facebook, Twitter, Google+
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