How Much Does ReachLocal, Inc. Charge?

How Much Does Reach Local Charge? United States Securities and Exchange Commision - ReachLocal, Inc. Financial Information Three Months Ended Nine Months Ended September 30th, 2011 September 30th, 2011(In Thousands) 2011 2010 2011 2010 Revenue $98,629.00 $77,121.00 $275,439.00 $211,109.00 Cost of Revenue (1) $50,265.00 $42,172.00 $141,363.00 $115,458.00 Net of stock based on compensaition ($254.00) ($627.00) Minimum Possible $ Taken From Ad Spend $48,110.00 $134,076.00 Percent of Ad Spend Taken From Ad Budget 50.96% 51.32% ReachLocal, Inc. Disclosure states the following:Cost of revenue includes salaries, benefits, bonuses and stock-based compensation for the related staff, including the cost of Web PresenceProfessionals who are the principal service providers for the Companys ReachCast product, and allocated overhead such as depreciationexpense, rent and utilities, as well as an allocable portion of our technical operations costs. Cost of Revenue also includes the amortizationand impairment charges on certain acquired intangible assets. •This information was taken from the United States Securities and Exchange Comission. Go here to read more: Official •http://sec.gov/Archives/edgar/data/1297336/000143774911008090/reachlocal_10q -093011.htm Information •What this means to you is that for every $100 you spend on your Google Campaign Budget, ReachLocal takes $50.96. •In addition to Google, ReachLocal pays Pay-Per-Click staff & Allocated overhead as What This part of the "cost of revenue." Therefore, the actual Net Spend with Google is lower. Means To You

How Much Does ReachLocal, Inc. Charge?

by RobFarva33 on Jan 09, 2012

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How Much Does ReachLocal, Inc. Charge? — Presentation Transcript

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