Education Media Pack

1. theEDUCATIONjob.com
Media Pack
2010
The Specialist Jobsite for the Education industry,
part of The TipTopJob Group -
“The unique network of specialist jobsites”

2. About theEDUCATIONjob.com
theEDUCATIONjob.com is a specialist jobsite for the Education sector, part of The TipTopJob Group. The
TipTopJob Group is an independent, unique network of generic and specialist jobsites that cover over 83
countries and 35 industry sectors.
theEDUCATIONjob.com caters for all education and training related roles at all levels of employment, from
junior to managerial roles. The range of roles varies greatly from teachers/tutors to training managers in large
companies.
Why theEDUCATIONjob.com ?
Over 1 million visits per month to The TipTopJob Group.
Current unique visitor growth of 17% (monthly) and 71% (annually).
Application rates are over 2:1
Over 200,812 searches are made in the Education industry by candidates each month
80% of our traffic is brand NEW traffic so we are successfully attracting new active jobseekers
What makes us different?
1. Register your jobs onto theEDUCATIONjob.com and choose for them to also appear on TipTopJob.com in the Education
industry. theEDUCATIONjob.com will drive very targeted, niche jobseekers to your jobs and TipTopJob will drive larger
volumes of traffic. You will benefit from exposure on 2 job boards instead of just 1.
2. If your job falls into more than 1 industry, you can select all those industries relevant and your job will appear on
theINDUSTRYjob sites AND TipTopJob.com within the relevant industries. If you select 3 industries, you will see your jobs
on 3 specialist sites AND TipTopJob. So 4 in total. For example, if you choose Education, Management and Government
then your job will appear on TipTopJob in these industries AND on theEDUCATIONjob.com,
theMANAGEMENTjob.com and theGOVERNMENTjob.com.
3. Should you have International vacancies, you can take advantage of the International domains e.g. uk.tiptopjob.com,
us.tiptopjob.com and es.tiptopjob.com. You can target jobseekers in the specified country or look to recruit across borders all
from one account. All jobs appearing on these Country specific domains will also appear on the Global domains.
4. Your jobs will ALSO appear on our www.the-local-job.com website which is a localised jobsite that allows users to drill
down by Country, Region, County & Town. This provides another avenue of traffic to your jobs.

3. Top 10 Education Job Searches
Teaching
Teaching Assistant
Primary School Teacher
Pre-School Teacher
Secondary School Teacher
Maths Teacher
Teacher
Childcare
Nursery School Teacher
English Teacher
How we attract new candidates
Search Engine Optimisation:-
Visible on all search engines in organic search results, including:
- Google
- Yahoo
- MSN
- AOL and more e.g. uk Jobs in Accountancy and call centre jobs
SEO: “Effective Long Tail Marketing”: - Individual Jobs will be found on Google when you upload them onto The
TipTopJob Group. For example, if you have registered a “primary school teacher in Stonehenge” on the site and you type this
specific term into Google, you will more often than not find it on the first page and a lot of the time at Number 1. This results
in targeted, relevant traffic finding your jobs.
Search Engine Marketing:-
Pay-per-click (PPC) based advertising on the search engines for over 100,000 terms:
- Google Adwords
- Yahoo/Overture
- MSN
Online Marketing/Partnerships:-
- Job Feeds e.g. simplyhired, indeed, jobcentre, twitterjobsearch – all jobs
are found on over 30 other job aggregator websites. Your jobs will be found
here as well if you register them onto The TipTopJob Group.
- Web 2.0; Facebook and Twitter accounts
- Partnerships with: National Society for Education in Art & Design (NSEAD), Higher Education Funding Council for
England (HEFCE), Iwantateachingjob.com, totallyteaching.com
Email Campaigns:-
- Targeted e-shots & newsletter sponsorships
- Email alerts sent real-time – over 3.5 million each month
- Twice per week industry specific emails – over 100,000 sent each week
Consistent PR Activity :-
- National, Regional & Local press e.g. Guardian, Daily Mail, Daily Mirror, The Sun, The Times etc
- Magazines e.g. Cosmopolitan, Bella etc
- News sites e.g. Ri5, Onrec, Recruitment International etc

4. Client Services
Branded Job Postings
Jobs are purchased by credits so you
only pay for what you need and you
can post for 7 or 30 days. Cost includes
full description, title and company logo.
Company profile
Your company description, logo and link
to all your jobs advertised is provided on
the site for jobseekers to view.
Banner Advertising
Create brand awareness using Top,
Side and Bottom banners across
theEDUCATIONjob or TipTopJob.
Pick the www. or a specific country domain
e.g. uk. All banners link through to your
list of vacancies or directly to your
chosen url.
Featured Job – Homepage
Premium product for 1 job to appear
on the homepage of
theEDUCATIONjob or TipTopJob.
Pick the www. or a specific country
domain e.g. uk. Includes a short description,
logo and link to the full job description.
Email Sponsorship & Newsletter Exposure
Create additional exposure on weekly Education
newsletters by taking up a Featured
Client or Featured Agency placement. Or
sponsor one of the Education newsletters
which includes a company description, logo
and link to your jobs.
CV Database Search
Proactively search the extensive CV database
by selecting specific criteria and contact the
candidates directly. Currently nearly 1 million
candidates on the database.

5. Testimonials
Here are some comments from our current advertisers ……
"We are finding we are getting good responses to our adverts from TipTopJob all of which are qualified teachers. A few
candidates found from the site are at reference stage". Jan Wiles, Kidstaff
"In the short time we have been using TipTopJobs, we have received some excellent candidate applications for the positions we
have posted and some of these have been put forward for interview with our Clients. We have also found the CV database an
excellent tool for sourcing new candidates for specific vacancies". Gemma Mountain, Kingfisher Recruitment Ltd
"In the several searches I have done utilizing the TipTopJob database, I been impressed with two things: the ease and reliability of
use, and the quality of the candidates in the database. Ease of use and reliability are very important to me as an executive search
executive. When my clients give me a search or a program of searches, they are looking for results quickly. My clients usually have
pressing needs and want candidates in the pipeline as soon as possible. I cannot have a database with user or reliability
problems.” Dennis F. Negran, Contract Resource Associates
"TipTopJob has actually improved quite a lot for us over the last 12 months. Last year we did not have that many job fills but
over the last 12 months this has gone up. We have made 50 job fills over the last 12 months which is great. I hope that this
continues to rise over the forthcoming year." Josie Dean, Matchtech
Some of the Clients using us …………
For more information, please call us on 01753 417 350 or email sales@theeducationjob.com.