1. FOR IMMEDIATE RELEASE
India Ice Cream Market Outlook – Increasing disposable income driving growth
Netscribes, Inc. launches a report on the Ice Cream Market in India 2015 covering a market with strong
growth potential. It is a part of Netscribes’ Retail and Services Series
Mumbai, India – April 15, 2015 – Global market intelligence firm, Netscribes, Inc. released its latest
report on the ‘Ice Cream Market in India 2015’. Increasing disposable income and changing lifestyle have
contributed to its rising demand.
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive
market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing
urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food
varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment.
Players in the industry are launching regular and premium brands to tap this potential and growing
demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector
dominates the Indian ice cream market share. Interestingly its market penetration has been limited only
to the metro and major cities there by creating opportunities for the sector to penetrate into the rural
areas.
The absence of consistent power supply has been a major hindrance to market penetration in several
states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice
cream which is creating opportunities for players to capitalize upon. The key trends in the market include
increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice
cream and entry of international brands.
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