IntroductionThis databook is a detailed information resource covering all the key data points on Wine in Ukraine. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.Scope*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine*Provides market value, volume, expenditure and consumption data by market, category and segment*Includes company and brand share data by categoriesHighlightsThe market for Wine in Ukraine increased between 2002-2007, growing at an average annual rate of 5.7%.The leading company in the market in 2007 was NPAO Massandra. The second-largest player was Shabo with Vinia Traian SA in third place.Reasons to Purchase*Discover the major quantitative trends affecting the Wine markets*Understand consumers' consumption and expenditure patterns*Understand the future direction of the market with reliable historical data and full five year forecasting

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Wine in Ukraine to 2012
Published on March 2009
Report Summary
Introduction
This databook is a detailed information resource covering all the key data points on Wine in Ukraine. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine
*Provides market value, volume, expenditure and consumption data by market, category and segment
*Includes company and brand share data by categories
Highlights
The market for Wine in Ukraine increased between 2002-2007, growing at an average annual rate of 5.7%.
The leading company in the market in 2007 was NPAO Massandra. The second-largest player was Shabo with Vinia Traian SA in
third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Wine markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data and full five year forecasting
Table of Content
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
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Chapter 2 INTRODUCTION 7
What is this report about' 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 35
Expenditure & consumption per capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Constellation Brands, Inc. 40
E. & J. Gallo Winery 42
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 44
Value Analysis, 2002-2007 44
Value Analysis, 2007-2012 45
Value Analysis, US$ 2002-2007 47
Value Analysis, US$ 2007-2012 48
Volume Analysis, 2002-2007 50
Volume Analysis, 2007-2012 51
Company and Brand Share Analysis 54
Distribution Analysis 57
Expenditure & consumption per capita 59
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 63
Value Analysis, 2002-2007 63
Value Analysis, 2007-2012 64
Value Analysis, US$ 2002-2007 66
Value Analysis, US$ 2007-2012 66
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 70
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - STILL WINE 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 87
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 95
Value Analysis, 2002-2007 95
Value Analysis, 2007-2012 96
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Value Analysis, US$ 2002-2007 98
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 99
Volume Analysis, 2007-2012 100
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 NEW PRODUCT DEVELOPMENT 121
Product launches over time 121
Recent product launches 122
Chapter 11 UKRAINE SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 125
Ukraine Economic Overview 126
Chapter 12 UKRAINE MACROECONOMIC PROFILE 127
Macroeconomic Indicators 127
Chapter 13 RESEARCH METHODOLOGY 132
Methodology overview 132
Secondary research 133
Market modeling 134
Primary research 135
Data finalization 136
Ongoing research 136
Chapter 14 APPENDIX 137
Future readings 137
How to contact experts in your industry 137
Disclaimer 137
LIST OF FIGURES
Figure 1: Ukraine wine value and value forecast, 2002-2012 (UAH m, nominal prices) 23
Figure 2: Ukraine wine category growth comparison, by value, 2002-2012 25
Figure 3: Ukraine wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Ukraine wine category growth comparison, by volume, 2002-2012 29
Figure 5: Ukraine wine company share, by volume, 2006-2007 (%) 32
Figure 6: Ukraine wine distribution channels, by volume, 2006-2007(%) 36
Figure 7: Ukraine fortified wine value and value forecast, 2002-2012 (UAH m, nominal prices) 46
Figure 8: Ukraine fortified wine category growth comparison, by value, 2002-2012 49
Figure 9: Ukraine fortified wine volume and volume forecast, 2002-2012 (Liters m) 52
Figure 10: Ukraine fortified wine category growth comparison, by volume, 2002-2012 53
Figure 11: Ukraine fortified wine company share, by volume, 2006-2007 (%) 55
Figure 12: Ukraine fortified wine distribution channels, by volume, 2006-2007(%) 58
Figure 13: Ukraine sparkling wine value and value forecast, 2002-2012 (UAH m, nominal prices) 65
Figure 14: Ukraine sparkling wine volume and volume forecast, 2002-2012 (Liters m) 69
Figure 15: Ukraine sparkling wine company share, by volume, 2006-2007 (%) 71
Figure 16: Ukraine sparkling wine distribution channels, by volume, 2006-2007(%) 74
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Figure 17: Ukraine still wine value and value forecast, 2002-2012 (UAH m, nominal prices) 80
Figure 18: Ukraine still wine category growth comparison, by value, 2002-2012 82
Figure 19: Ukraine still wine volume and volume forecast, 2002-2012 (Liters m) 85
Figure 20: Ukraine still wine category growth comparison, by volume, 2002-2012 86
Figure 21: Ukraine still wine company share, by volume, 2006-2007 (%) 88
Figure 22: Ukraine still wine distribution channels, by volume, 2006-2007(%) 91
Figure 23: Ukraine champagne value and value forecast, 2002-2012 (UAH m, nominal prices) 97
Figure 24: Ukraine champagne volume and volume forecast, 2002-2012 (Liters m) 101
Figure 25: Ukraine champagne company share, by volume, 2006-2007 (%) 103
Figure 26: Ukraine champagne distribution channels, by volume, 2006-2007(%) 106
Figure 27: Global wine market split (value terms, 2007) ' Top 5 countries 111
Figure 28: Global wine market value, 2002'2007 (Top 5 countries) 114
Figure 29: Global wine market split (volume terms, 2007) ' Top 5 countries 116
Figure 30: Global wine market volume, 2002'2007 (Top 5 countries) 119
Figure 31: Map of Ukraine 124
Figure 32: Annual data review process 133
LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Ukraine wine value, 2002-2007 (UAH m, nominal prices) 21
Table 4: Ukraine wine value forecast, 2007-2012 (UAH m, nominal prices) 22
Table 5: Ukraine wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: Ukraine wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Ukraine wine volume, 2002-2007 (Liters m) 26
Table 8: Ukraine wine volume forecast, 2007-2012 (Liters m) 27
Table 9: Ukraine wine brand share, by volume, 2006-2007 (%) 30
Table 10: Ukraine wine volume, by brand 2006-2007 (Liters m) 31
Table 11: Ukraine wine company share by volume, 2006-2007 (%) 33
Table 12: Ukraine wine volume, by company, 2006-2007 (Liters m) 34
Table 13: Ukraine wine distribution channels, by volume, 2006-2007 (%) 35
Table 14: Ukraine wine volume, by distribution channel, 2006-2007 (Liters m) 35
Table 15: Ukraine wine expenditure per capita, 2002-2007 (UAH, nominal prices) 37
Table 16: Ukraine wine forecast expenditure per capita, 2007-2012 (UAH, nominal prices) 37
Table 17: Ukraine wine expenditure per capita, 2002-2007 (US$ nominal prices) 38
Table 18: Ukraine wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 38
Table 19: Ukraine wine consumption per capita, 2002-2007 (Liters) 39
Table 20: Ukraine wine forecast consumption per capita, 2007-2012 (Liters) 39
Table 21: Constellation Brands, Inc. Key Facts 40
Table 22: E. & J. Gallo Winery Key Facts 42
Table 23: Ukraine fortified wine value, 2002-2007 (UAH m, nominal prices) 44
Table 24: Ukraine fortified wine value forecast, 2007-2012 (UAH m, nominal prices) 45
Table 25: Ukraine fortified wine value, 2002-2007 (US$ m nominal prices) 47
Table 26: Ukraine fortified wine value forecast, 2007-2012 (US$ m nominal prices) 48
Table 27: Ukraine fortified wine volume, 2002-2007 (Liters m) 50
Table 28: Ukraine fortified wine volume forecast, 2007-2012 (Liters m) 51
Table 29: Ukraine fortified wine brand share, by volume, 2006-2007 (%) 54
Table 30: Ukraine fortified wine volume, by brand 2006-2007 (Liters m) 54
Table 31: Ukraine fortified wine company share by volume, 2006-2007 (%) 56
Table 32: Ukraine fortified wine volume, by company, 2006-2007 (Liters m) 56
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Table 33: Ukraine fortified wine distribution channels, by volume, 2006-2007 (%) 57
Table 34: Ukraine fortified wine volume, by distribution channel, 2006-2007 (Liters m) 57
Table 35: Ukraine fortified wine expenditure per capita, 2002-2007 (UAH, nominal prices) 59
Table 36: Ukraine fortified wine forecast expenditure per capita, 2007-2012 (UAH, nominal prices) 60
Table 37: Ukraine fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 60
Table 38: Ukraine fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 61
Table 39: Ukraine fortified wine consumption per capita, 2002-2007 (Liters) 61
Table 40: Ukraine fortified wine forecast consumption per capita, 2007-2012 (Liters) 62
Table 41: Ukraine sparkling wine value, 2002-2007 (UAH m, nominal prices) 63
Table 42: Ukraine sparkling wine value forecast, 2007-2012 (UAH m, nominal prices) 64
Table 43: Ukraine sparkling wine value, 2002-2007 (US$ m nominal prices) 66
Table 44: Ukraine sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 66
Table 45: Ukraine sparkling wine volume, 2002-2007 (Liters m) 67
Table 46: Ukraine sparkling wine volume forecast, 2007-2012 (Liters m) 68
Table 47: Ukraine sparkling wine brand share, by volume, 2006-2007 (%) 70
Table 48: Ukraine sparkling wine volume, by brand 2006-2007 (Liters m) 70
Table 49: Ukraine sparkling wine company share by volume, 2006-2007 (%) 72
Table 50: Ukraine sparkling wine volume, by company, 2006-2007 (Liters m) 72
Table 51: Ukraine sparkling wine distribution channels, by volume, 2006-2007 (%) 73
Table 52: Ukraine sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 73
Table 53: Ukraine sparkling wine expenditure per capita, 2002-2007 (UAH, nominal prices) 75
Table 54: Ukraine sparkling wine forecast expenditure per capita, 2007-2012 (UAH, nominal prices) 75
Table 55: Ukraine sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: Ukraine sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: Ukraine sparkling wine consumption per capita, 2002-2007 (Liters) 77
Table 58: Ukraine sparkling wine forecast consumption per capita, 2007-2012 (Liters) 77
Table 59: Ukraine still wine value, 2002-2007 (UAH m, nominal prices) 78
Table 60: Ukraine still wine value forecast, 2007-2012 (UAH m, nominal prices) 79
Table 61: Ukraine still wine value, 2002-2007 (US$ m nominal prices) 81
Table 62: Ukraine still wine value forecast, 2007-2012 (US$ m nominal prices) 81
Table 63: Ukraine still wine volume, 2002-2007 (Liters m) 83
Table 64: Ukraine still wine volume forecast, 2007-2012 (Liters m) 84
Table 65: Ukraine still wine brand share, by volume, 2006-2007 (%) 87
Table 66: Ukraine still wine volume, by brand 2006-2007 (Liters m) 87
Table 67: Ukraine still wine company share by volume, 2006-2007 (%) 89
Table 68: Ukraine still wine volume, by company, 2006-2007 (Liters m) 89
Table 69: Ukraine still wine distribution channels, by volume, 2006-2007 (%) 90
Table 70: Ukraine still wine volume, by distribution channel, 2006-2007 (Liters m) 90
Table 71: Ukraine still wine expenditure per capita, 2002-2007 (UAH, nominal prices) 92
Table 72: Ukraine still wine forecast expenditure per capita, 2007-2012 (UAH, nominal prices) 92
Table 73: Ukraine still wine expenditure per capita, 2002-2007 (US$ nominal prices) 93
Table 74: Ukraine still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 93
Table 75: Ukraine still wine consumption per capita, 2002-2007 (Liters) 94
Table 76: Ukraine still wine forecast consumption per capita, 2007-2012 (Liters) 94
Table 77: Ukraine champagne value, 2002-2007 (UAH m, nominal prices) 95
Table 78: Ukraine champagne value forecast, 2007-2012 (UAH m, nominal prices) 96
Table 79: Ukraine champagne value, 2002-2007 (US$ m nominal prices) 98
Table 80: Ukraine champagne value forecast, 2007-2012 (US$ m nominal prices) 98
Table 81: Ukraine champagne volume, 2002-2007 (Liters m) 99
Table 82: Ukraine champagne volume forecast, 2007-2012 (Liters m) 100
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Table 83: Ukraine champagne brand share, by volume, 2006-2007 (%) 102
Table 84: Ukraine champagne volume, by brand 2006-2007 (Liters m) 102
Table 85: Ukraine champagne company share by volume, 2006-2007 (%) 104
Table 86: Ukraine champagne volume, by company, 2006-2007 (Liters m) 104
Table 87: Ukraine champagne distribution channels, by volume, 2006-2007 (%) 105
Table 88: Ukraine champagne volume, by distribution channel, 2006-2007 (Liters m) 105
Table 89: Ukraine champagne expenditure per capita, 2002-2007 (UAH, nominal prices) 107
Table 90: Ukraine champagne forecast expenditure per capita, 2007-2012 (UAH, nominal prices) 107
Table 91: Ukraine champagne expenditure per capita, 2002-2007 (US$ nominal prices) 108
Table 92: Ukraine champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 108
Table 93: Ukraine champagne consumption per capita, 2002-2007 (Liters) 109
Table 94: Ukraine champagne forecast consumption per capita, 2007-2012 (Liters) 109
Table 95: Global wine market value, 2007 110
Table 96: Global wine market split (value terms (US$ m), 2007) ' Top 5 countries 113
Table 97: Global wine market volume, 2007 115
Table 98: Global wine market split (volume terms, 2007) ' Top 5 countries 118
Table 99: Leading players - Top 5 countries 120
Table 100: Ukraine wine new product launches (reports) and SKUs, by company 2007 121
Table 101: Ukraine wine new product launches (reports), by flavor and fragrances 2007 121
Table 102: Ukraine wine new product launches (reports), by Ingredients 2007 122
Table 103: Ukraine wine new product launches (reports), by Package tags or Claims 2007 122
Table 104: Ukraine wine new product launches (reports) 122
Table 105: Ukraine Key Facts 124
Table 106: Ukraine population, by age group, 2002-2007 (millions) 127
Table 107: Ukraine population forecast, by age group, 2007-2012 (millions) 128
Table 108: Ukraine population, by gender, 2002-2007 (millions) 128
Table 109: Ukraine population forecast, by gender, 2007-2012 (millions) 129
Table 110: Ukraine nominal GDP, 2002-2007 (UAH bn, 2000 prices) 129
Table 111: Ukraine nominal GDP forecast, 2007-2012 (UAH bn, 2000 prices) 129
Table 112: Ukraine real GDP, 2002-2007 (UAH bn, nominal prices) 130
Table 113: Ukraine real GDP forecast, 2007-2012 (UAH bn, nominal prices) 130
Table 114: Ukraine real GDP, 2002-2007 (US$ bn, 2000 prices) 130
Table 115: Ukraine real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 131
Table 116: Ukraine consumer price index, 2002-2007 (2003=100) 131
Table 117: Ukraine consumer price index, 2007-2012 (2003=100) 131
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