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Wine in Colombia
Published on January 2009

                                                                                                                 Report Summary

Euromonitor International's Wine in Colombia report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or
pricing issues. Forecasts to 2013 illustrate how the market is set to change.


Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.


Data coverage: market sizes (historic and forecasts), company shares and brand shares.


Why buy this report'
* Get a detailed picture of the wine industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning




                                                                                                                  Table of Content



Table of Contents



Wine in Colombia
Euromonitor International
January 2009
List of Contents and Tables
Executive Summary
Alcoholic Drinks Continue Growing in 2008, But at Slower Rates
Consumers Moving Towards Premium Products
Bavaria Continues To Lead Alcoholic Drinks Market
Off-trade Channels Still Play Important Role in Sales
Beer and Wine To Drive Growth Over Forecast Period
Key Trends and Developments



Wine in Colombia                                                                                                                      Page 1/6
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Colombian Consumers Are Moving Towards Cocktails
Promotional Strategies Aiming To Fulfil Consumers' Aspirations
Female Alcoholic Drinks Consumers Gain Attention From Producers
Responsible Consumption of Alcohol Supported by Alcoholic Drinks Industry
Specialist Retailers Provide Largest Selection of Alcoholic Drinks
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2007-2008
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Wine Brand 2008
Table 5 Selling Margin of a Typical Spirits Brand 2008
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Definitions
Summary 2 Research Sources
Bavaria SA
Strategic Direction
Key Facts
Summary 3 Bavaria SA: Key Facts
Summary 4 Bavaria SA: Operational Indicators
Company Background
Production
Summary 5 Bavaria SA Production Statistics 2007
Competitive Positioning
Summary 6 Bavaria SA: Competitive Position 2007
Empresa De Licores De Cundinamarca SA
Strategic Direction
Key Facts
Summary 7 Empresa de Licores de Cundinamarca SA: Key Facts


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Summary 8 Empresa de Licores de Cundinamarca SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Empresa de Licores de Cundinamarca SA: Competitive Position 2007
Fábrica De Licores Y Alcoholes De Antioquia
Strategic Direction
Key Facts
Summary 10 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts
Summary 11 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Fábrica de Licores de Antioquia: Competitive Position 2007
Industria Licorera De Caldas
Strategic Direction
Key Facts
Summary 13 Industria Licorera de Caldas: Key Facts
Summary 14 Industria Licorera de Caldas: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Industria Licorera de Caldas: Competitive Position 2007
Vincorte SA
Strategic Direction
Key Facts
Summary 16 Vincorte SA Key Facts
Summary 17 Vincorte SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Vincorte SA: Competitive Position 2007
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Published Data Comparisons
Sector Data
Table 22 Sales of Wine by Subsector: Total Volume 2003-2008
Table 23 Sales of Wine by Subsector: Total Value 2003-2008
Table 24 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 31 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2003-2008


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Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 35 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 37 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 38 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 39 Wine Exports by Country of Destination: Total Value 2002-2007
Table 40 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 41 Wine Imports by Country of Origin: Total Value 2002-2007
Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 44 Brand Shares of Still Light Grape Wine 2004-2007
Table 45 Company Shares of Champagne by National Brand Owner 2004-2007
Table 46 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 47 Brand Shares of Champagne 2004-2007
Table 48 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 49 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 50 Brand Shares of Other Sparkling Wine 2004-2007
Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 53 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 54 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 55 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 56 Brand Shares of Non-grape Wine 2004-2007
Table 57 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 58 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013




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Wine in Colombia

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Wine in Colombia Published on January 2009 Report Summary Euromonitor International's Wine in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine. Data coverage: market sizes (historic and forecasts), company shares and brand shares. Why buy this report' * Get a detailed picture of the wine industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning Table of Content Table of Contents Wine in Colombia Euromonitor International January 2009 List of Contents and Tables Executive Summary Alcoholic Drinks Continue Growing in 2008, But at Slower Rates Consumers Moving Towards Premium Products Bavaria Continues To Lead Alcoholic Drinks Market Off-trade Channels Still Play Important Role in Sales Beer and Wine To Drive Growth Over Forecast Period Key Trends and Developments Wine in Colombia Page 1/6
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics Colombian Consumers Are Moving Towards Cocktails Promotional Strategies Aiming To Fulfil Consumers' Aspirations Female Alcoholic Drinks Consumers Gain Attention From Producers Responsible Consumption of Alcohol Supported by Alcoholic Drinks Industry Specialist Retailers Provide Largest Selection of Alcoholic Drinks Market Merger and Acquisition Activity Summary 1 Speculated Merger and Acquisition Activity 2007-2008 Market Background Legislation Taxation and Duty Levies Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008 Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008 Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 Table 4 Selling Margin of a Typical Wine Brand 2008 Table 5 Selling Margin of a Typical Spirits Brand 2008 Operating Environment Market Indicators Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008 Market Data Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008 Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008 Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008 Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008 Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008 Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008 Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008 Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008 Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007 Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008 Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008 Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013 Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013 Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013 Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013 Definitions Summary 2 Research Sources Bavaria SA Strategic Direction Key Facts Summary 3 Bavaria SA: Key Facts Summary 4 Bavaria SA: Operational Indicators Company Background Production Summary 5 Bavaria SA Production Statistics 2007 Competitive Positioning Summary 6 Bavaria SA: Competitive Position 2007 Empresa De Licores De Cundinamarca SA Strategic Direction Key Facts Summary 7 Empresa de Licores de Cundinamarca SA: Key Facts Wine in Colombia Page 2/6
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics Summary 8 Empresa de Licores de Cundinamarca SA: Operational Indicators Company Background Production Competitive Positioning Summary 9 Empresa de Licores de Cundinamarca SA: Competitive Position 2007 Fábrica De Licores Y Alcoholes De Antioquia Strategic Direction Key Facts Summary 10 Fábrica de Licores Y Alcoholes de Antioquia: Key Facts Summary 11 Fábrica de Licores Y Alcoholes de Antioquia: Operational Indicators Company Background Production Competitive Positioning Summary 12 Fábrica de Licores de Antioquia: Competitive Position 2007 Industria Licorera De Caldas Strategic Direction Key Facts Summary 13 Industria Licorera de Caldas: Key Facts Summary 14 Industria Licorera de Caldas: Operational Indicators Company Background Production Competitive Positioning Summary 15 Industria Licorera de Caldas: Competitive Position 2007 Vincorte SA Strategic Direction Key Facts Summary 16 Vincorte SA Key Facts Summary 17 Vincorte SA: Operational Indicators Company Background Production Competitive Positioning Summary 18 Vincorte SA: Competitive Position 2007 Headlines Trends Production, Imports and Exports Competitive Landscape Prospects Published Data Comparisons Sector Data Table 22 Sales of Wine by Subsector: Total Volume 2003-2008 Table 23 Sales of Wine by Subsector: Total Value 2003-2008 Table 24 Sales of Wine by Subsector: % Total Volume Growth 2003-2008 Table 25 Sales of Wine by Subsector: % Total Value Growth 2003-2008 Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008 Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008 Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008 Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008 Table 30 Volume Sales of Still Red Wine by Price Segment 2003-2008 Table 31 Volume Sales of Still White Wine by Price Segment 2003-2008 Table 32 Volume Sales of Still Rosé Wine by Price Segment 2003-2008 Wine in Colombia Page 3/6
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008 Table 34 Sales of Still Red Wine by Grape/Varietal Type 2003-2008 Table 35 Sales of Still White Wine by Grape/Varietal Type 2003-2008 Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008 Table 37 Wine Production, Imports and Exports: Total Volume 2002-2007 Table 38 Wine Exports by Country of Destination: Total Volume 2002-2007 Table 39 Wine Exports by Country of Destination: Total Value 2002-2007 Table 40 Wine Imports by Country of Origin: Total Volume 2002-2007 Table 41 Wine Imports by Country of Origin: Total Value 2002-2007 Table 42 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007 Table 43 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007 Table 44 Brand Shares of Still Light Grape Wine 2004-2007 Table 45 Company Shares of Champagne by National Brand Owner 2004-2007 Table 46 Company Shares of Champagne by Global Brand Owner 2004-2007 Table 47 Brand Shares of Champagne 2004-2007 Table 48 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007 Table 49 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007 Table 50 Brand Shares of Other Sparkling Wine 2004-2007 Table 51 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007 Table 52 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007 Table 53 Brand Shares of Fortified Wine and Vermouth 2004-2007 Table 54 Company Shares of Non-grape Wine by National Brand Owner 2004-2007 Table 55 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007 Table 56 Brand Shares of Non-grape Wine 2004-2007 Table 57 Forecast Sales of Wine by Subsector: Total Volume 2008-2013 Table 58 Forecast Sales of Wine by Subsector: Total Value 2008-2013 Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013 Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013 Wine in Colombia Page 4/6
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