Vietnam's consumer electronics devices market, defined as the addressable computing devices, mobilehandsets and video, audio and gaming products, is projected to be worth around US$4.3bn in 2010. Thisis expected to increase to US$6.6bn by 2014, driven by growing affordability of key products.In the final quarter of 2009, festive season sales of popular electronics products surged due to aggressivepromotions and price cutting, with prices of many goods cut by up to 50%. Demand for LCD TV setscontinued to grow, although price cuts hit margins, especially as the price of the US dollar had increasedby 6.12% by October in local currency terms.The electronics devices market is forecast to increase at an overall compound annual growth rate (CAGR)of 11% through 2014. The vast and relatively underpenetrated rural market presents a significant growthopportunity as the government rolls out measures to boost rural incomes.ComputersComputers accounted for around 35% of Vietnam's consumer electronics spending in 2009. BMI forecasts Vietnamese domestic market computer hardware sales (including notebooks and accessories) of US$1.5bn in 2010, up from US$1.3bn in 2009. Computer hardware CAGR for the 2010-2014 period will be around 14%, with notebooks accounting for about 30% of shipments.AV DevicesAV devices accounted for around 26% of Vietnamese consumer electronics spending in 2009. Vietnam's domestic audio, video and gaming device market is forecast at US$1.1bn in 2010. The market is expected to grow at a CAGR of 15% between 2010 and 2014 up to a value of US$1.8bn at the end of the forecast period. Video applications account for around 76% of the total market.Mobile HandsetsVietnamese mobile handset sales accounted for around 39% of Vietnamese consumer electronics spending in 2009. Total Vietnamese market handset sales are expected to grow at a CAGR of 11% to US$2.3bn in 2014, as mobile subscriber penetration soars towards 256%. The inaugural Vietnamese 3G mobile services launch by VinaPhone will provide a boost, but the market remains dominated by lowpriced handsets.

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Vietnam Consumer Electronics Report Q2 2010
Published on February 2010
Report Summary
Vietnam's consumer electronics devices market, defined as the addressable computing devices, mobile
handsets and video, audio and gaming products, is projected to be worth around US$4.3bn in 2010. This
is expected to increase to US$6.6bn by 2014, driven by growing affordability of key products.
In the final quarter of 2009, festive season sales of popular electronics products surged due to aggressive
promotions and price cutting, with prices of many goods cut by up to 50%. Demand for LCD TV sets
continued to grow, although price cuts hit margins, especially as the price of the US dollar had increased
by 6.12% by October in local currency terms.
The electronics devices market is forecast to increase at an overall compound annual growth rate (CAGR)
of 11% through 2014. The vast and relatively underpenetrated rural market presents a significant growth
opportunity as the government rolls out measures to boost rural incomes.
Computers
Computers accounted for around 35% of Vietnam's consumer electronics spending in 2009. BMI forecasts Vietnamese domestic
market computer hardware sales (including notebooks and accessories) of US$1.5bn in 2010, up from US$1.3bn in 2009. Computer
hardware CAGR for the 2010-2014 period will be around 14%, with notebooks accounting for about 30% of shipments.
AV Devices
AV devices accounted for around 26% of Vietnamese consumer electronics spending in 2009. Vietnam's domestic audio, video and
gaming device market is forecast at US$1.1bn in 2010. The market is expected to grow at a CAGR of 15% between 2010 and 2014
up to a value of US$1.8bn at the end of the forecast period. Video applications account for around 76% of the total market.
Mobile Handsets
Vietnamese mobile handset sales accounted for around 39% of Vietnamese consumer electronics spending in 2009. Total
Vietnamese market handset sales are expected to grow at a CAGR of 11% to US$2.3bn in 2014, as mobile subscriber penetration
soars towards 256%. The inaugural Vietnamese 3G mobile services launch by VinaPhone will provide a boost, but the market
remains dominated by lowpriced handsets.
Table of Content
Executive Summary ..5
SWOT Analysis .....7
Vietnam Consumer Electronics Market SWOT .......... 7
Vietnam Electronics Industry SWOT .............. 8
Vietnam Political SWOT ................ 9
Vietnam Economics SWOT .......... 10
Vietnam Business Environment SWOT ......... 11
Business Environment Ratings .....................12
Table: Regional Consumer Electronics Business Environment Ratings ................ 14
Consumer Electronics Market .......................15
Computers ............. 15
Vietnam Consumer Electronics Report Q2 2010 Page 1/4

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Table: Computers ' Demand ....... 15
AV ......................... 17
Table: AV ' Demand .................... 18
Mobile Handsets ... 19
Table: Mobile Handsets ' Demand .............. 20
Consumer Electronics Industry .....................22
Table: Electronics Output ............ 23
Computers ............. 25
Table: Vietnam Desktop Production ('000 units) ..... 25
Table: Computers ' Production ... 26
AV & Communications ................ 26
Table: Communications ' Production ......... 26
Industry Forecast Scenario ............................28
Table: Consumer Electronics Overview ....... 28
Industry Developments ...................... 29
Government Authority .................. 32
Macroeconomic Forecast ................. 32
Table: Vietnam ' Economic Activity ............ 34
Competitive Landscape .................................35
Table: Mobile World Supermarket ' Best-Selling Mobile Handset Models In Q208 ................... 37
Country Snapshot: Vietnam Demographic Data .................41
Section 1: Population ................... 41
Table: Demographic Indicators, 2005-2030 41
Table: Rural/Urban Breakdown, 2005-2030 ........... 42
Section 2: Education And Healthcare .......... 42
Table: Education, 2002-2005 ...... 42
Table: Vital Statistics, 2005-2030 42
Section 3: Labour Market And Spending Power ...... 43
Table: Employment Indicators, 1999-2004 .. 43
Table: Consumer Expenditure, 2000-2012 (US$) .... 43
BMI Methodology ....44
How We Generate Our Industry Forecasts .. 44
Electronics Industry ..................... 44
Sources ................. 45
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