The fizz appears to be all but gone from the carbonated soft drinks market.Though, the Cola giants have widened the basket by setting up new strategies, the foam seems to be fading. A clear shift in taste has come through, with the market for carbonated soft drinks growing at a declining rate. Ironically, the market for non-carbonated soft drinks is increasing at a faster rate.

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Report on Indian Carbonated Soft Drink Market, 2009
Published on January 2010
Report Summary
The fizz appears to be all but gone from the carbonated soft drinks market.Though, the Cola giants have widened the basket by
setting up new strategies, the foam seems to be fading. A clear shift in taste has come through, with the market for carbonated soft
drinks growing at a declining rate. Ironically, the market for non-carbonated soft drinks is increasing at a faster rate.
Table of Content
Market Overview, Market Segmentation, Market Size, Five Year Trends, Major Players & Market Shares, Products/prices/pack sizes
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