McDonald's Corporation - Financial and Strategic Analysis ReviewSummaryMcDonald's Corporation (McDonald's) is a global foodservice retailer in the United States. The company specializes in offering hamburgers, cheeseburgers, chicken sandwiches, French fries, salads, milk shakes, desserts and ice cream sundaes, Big Mac, Quarter Pounder, Chicken McNuggets, Egg McMuffin and others. In addition, it serves premium salads, chicken, yogurt, bottled water, fruits and others. It owns more than 30,000 local restaurants that serve 52 million people in more than 100 countries every day. The company's products are marketed worldwide under McDonald's brand name.This report presents an in-depthbusiness, strategic and financial analysis of McDonald's Corporation. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Compare your company's financial trends with those of your peers / competitors.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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McDonald's Corporation - Financial and Strategic Analysis Review
Published on February 2009
Report Summary
McDonald's Corporation - Financial and Strategic Analysis Review
Summary
McDonald's Corporation (McDonald's) is a global foodservice retailer in the United States. The company specializes in offering
hamburgers, cheeseburgers, chicken sandwiches, French fries, salads, milk shakes, desserts and ice cream sundaes, Big Mac,
Quarter Pounder, Chicken McNuggets, Egg McMuffin and others. In addition, it serves premium salads, chicken, yogurt, bottled
water, fruits and others. It owns more than 30,000 local restaurants that serve 52 million people in more than 100 countries every day.
The company's products are marketed worldwide under McDonald's brand name.
This report presents an in-depthbusiness, strategic and financial analysis of McDonald's Corporation. The report provides a
comprehensive insight into the company, including business structure and operations, executive biographies and key competitors.
The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
' It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
' Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Compare your company's financial trends with those of your peers / competitors.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Table of Content
McDonald's Corporation - Financial and Strategic Analysis Review Page 1/5

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Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 2
List of Figures 2
Key Facts 3
Company Overview 3
Major Products and Services 4
Overview 4
History 5
SWOT Analysis Overview 5
Overview 5
McDonald's Corporation - Strengths 5
Market Leading Brand 5
Wide International Presence 5
High Quality Assurance System 6
McDonald's Corporation - Weaknesses 6
Decreasing Profits 6
Declining Revenues from the Other Countries Segment 6
McDonald's Corporation - Opportunities 6
Growing Restaurant Operations 6
Menu Innovation 6
Growing Demand for Coffee 6
McDonald's Corporation - Threats 6
Rising Input Costs 6
Increasing Demand for Private Label Products 7
Intense Competition 7
Key Competitors 7
Key Employees 8
Key Employee Biographies 9
Company Statement 10
Locations And Subsidiaries 11
Head Office 11
Other Locations & Subsidiaries 11
Financial Ratios 13
Capital Market Ratios 13
Annual Ratios 13
Interim Ratios 14
Ratio Charts 15
Appendix 16
Methodology 16
Ratio Definitions 16
About Global Markets Direct 19
Contact Us 19
Disclaimer 19
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List of Tables
McDonald's Corporation, Key Facts 1
McDonald's Corporation, Key Ratios 1
McDonald's Corporation, Share Data 1
McDonald's Corporation, Key Facts 3
Major Products and Services 4
McDonald's Corporation, History 5
McDonald's Corporation, Key Employee Biographies 9
Currency Codes 16
Capital Market Ratios 16
Equity Ratios 17
These ratios are based on per share value. 17
Profitability Ratios 17
Cost Ratios 18
Liquidity Ratios 18
Leverage Ratios 18
Efficiency Ratios 19
List of Figures
McDonald's Corporation, Performance Chart (2003 - 2007) 1
McDonald's Corporation, Ratio Charts 15
McDonald's Corporation - Financial and Strategic Analysis Review Page 3/5

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