Learn the science behind P&G's innovation success.Over the past few years, P&G has gone through a dramatic transformation from a 'culture with little product innovation' to a company 'that is growing market share in 70% of its businesses through strong innovation.' Led by, now Chairman, A.G. Lafley, P&G has seen unprecedented growth and has transformed itself into a visionary innovator with the success of breakthrough products like the Swiffer and Crest WhiteStrips.What's behind its success' Download this Case Study to find out.

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Innovation Case Study: Procter & Gamble
Published on February 2010
Report Summary
Learn the science behind P&G's innovation success.
Over the past few years, P&G has gone through a dramatic transformation from a 'culture with little product innovation' to a company
'that is growing market share in 70% of its businesses through strong innovation.' Led by, now Chairman, A.G. Lafley, P&G has seen
unprecedented growth and has transformed itself into a visionary innovator with the success of breakthrough products like the Swiffer
and Crest WhiteStrips.
What's behind its success' Download this Case Study to find out.
Table of Content
1. Proctor and Gamble Introduction
2. Four Innovation Capabilities Overview
3. P&G Connect and Develop Program
3.1. Scientific Matchmaking
3.2. Embracing Competitors
3.3. Rules of Innovation
3.4. Future is Sustainability
4. What's Next for P&G
5. Apply the Case Study to Your Business Tool
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