Indonesia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at around US$7.0bn in 2010. This is forecast to grow at a CAGR of 12% to US$10.8bn by 2014, driven by growing affordability of key products and an expanding number of electronics retail outlets. In 2009 sales of LCD and Plasma TV sets surged, thanks largely to lower prices. Mobile handset market growth also remained in positive territory, despite an influx of low-priced Chinese handsets. Computers Computer hardware accounted for around 41% of Indonesia's consumer electronics spending in 2009. BMI projects Indonesian PC sales (including notebooks and accessories) of US$2.8bn in 2010, up from US$2.5bn in 2009. Computer hardware CAGR for the 2010-2014 period is forecast at about 11%, driven by a low PC penetration rate of about 1.5% currently. AV Devices AV devices accounted for around 34% of Indonesian consumer electronics spending in 2009. Indonesia's domestic AV device market is projected at US$2.5bn in 2010. The market is expected to grow at a CAGR of 11% between 2010-2014, to a value of US$3.7bn in 2014. The gradual roll-out of digital TV broadcasting in big Indonesian cities will drive replacement TV set sales, which should be boosted in 2010 by the FIFA World Cup in South Africa. Mobile Handsets Mobile handsets accounted for around 25% of consumer electronics spending in 2009, although market measurement is complicated by the growing popularity of low-cost Chinese brands, which account for an increasingly large portion of sales. Indonesia's market handset sales are expected to grow at a CAGR of 13% to 26.3mn units in 2014, as mobile subscriber penetration reaches 144%. Sales will be dominated by mass market phones, with average prices falling below US$100.

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Indonesia Consumer Electronics Report Q3 2010
Published on May 2010
Report Summary
Indonesia's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and
video, audio and gaming products, is projected at around US$7.0bn in 2010. This is forecast to grow at a CAGR of 12% to US$10.8bn
by 2014, driven by growing affordability of key products and an expanding number of electronics retail outlets.
In 2009 sales of LCD and Plasma TV sets surged, thanks largely to lower prices. Mobile handset market growth also remained in
positive territory, despite an influx of low-priced Chinese handsets.
Computers
Computer hardware accounted for around 41% of Indonesia's consumer electronics spending in 2009. BMI projects Indonesian PC
sales (including notebooks and accessories) of US$2.8bn in 2010, up from US$2.5bn in 2009. Computer hardware CAGR for the
2010-2014 period is forecast at about 11%, driven by a low PC penetration rate of about 1.5% currently.
AV Devices
AV devices accounted for around 34% of Indonesian consumer electronics spending in 2009. Indonesia's domestic AV device market
is projected at US$2.5bn in 2010. The market is expected to grow at a CAGR of 11% between 2010-2014, to a value of US$3.7bn in
2014. The gradual roll-out of digital TV broadcasting in big Indonesian cities will drive replacement TV set sales, which should be
boosted in 2010 by the FIFA World Cup in South Africa.
Mobile Handsets
Mobile handsets accounted for around 25% of consumer electronics spending in 2009, although market measurement is complicated
by the growing popularity of low-cost Chinese brands, which account for an increasingly large portion of sales. Indonesia's market
handset sales are expected to grow at a CAGR of 13% to 26.3mn units in 2014, as mobile subscriber penetration reaches 144%.
Sales will be dominated by mass market phones, with average prices falling below US$100.
Table of Content
Executive Summary ................ 5
SWOT Analysis ..... 7
Indonesia Consumer Electronics Market SWOT ........ 7
Indonesia Electronics Industry SWOT .... 8
Indonesia Political SWOT .... 9
Indonesia Economic SWOT .................. 10
Indonesia Business Environment SWOT .................. 11
Asia Business Environment Ratings ............ 12
Table: Regional Consumer Electronics Business Environment Ratings ................ 14
Consumer Electronics Market .... 15
Computers ....... 16
Table: Computer Spending By Sector, Estimate ...... 17
Table: Computers ' Sales, 2007-2014 .. 17
AV 18
Table: AV ' Demand, 2007-2014 .......... 20
Mobile Handsets ................ 21
Indonesia Consumer Electronics Report Q3 2010 Page 1/4

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Table: Mobile Telephone Industry Sales, 2007-2014 .................. 23
Electronics Industry .............. 24
Overview .............. 24
Industry Development ........ 24
Table: Electronics Industry Overview, 2007-2014 ... 24
Table: Computers ' Production & Export, 2007-2014 ............... 28
Table: AV ' Production, 2007-2014 ..... 29
Table: Manufacturing, 2007-2014 ........ 30
Industry Forecast Scenario ... 31
Table: Consumer Electronics Overview, 2007-2014 31
Latest Developments ............ 33
Macroeconomic Forecast .. 35
Table: Indonesia ' Economic Activity, 2007-2014 ... 37
Historical Data & Forecasts ................. 37
Competitive Landscape ........ 38
Computers ....... 38
AV 40
Handsets ......... 42
Country Snapshot: Indonesia Demographic Data .......... 45
Section 1: Population ......... 45
Table: Demographic Indicators, 2005-2030 ............ 45
Table: Rural/Urban Breakdown, 2005-2030 ........... 46
Section 2: Education And Healthcare ... 46
Table: Education, 2000-2005 ............... 46
Table: Vital Statistics, 2005-2030 ......... 46
Section 3: Labour Market And Spending Power ...... 47
Table: Employment Indicators, 2001-2006 .............. 47
Table: Consumer Expenditure, 2000-2010 (US$) .... 47
Table: Average Annual Manufacturing Wages, 2000-2012 (IDR) ..... 48
BMI Methodology .................. 49
How We Generate Our Industry Forecasts .............. 49
Electronics Industry ........... 50
Sources ........... 50
Indonesia Consumer Electronics Report Q3 2010 Page 2/4

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