General Mills, Inc. - Financial and Strategic Analysis ReviewSummaryGeneral Mills, Inc. (General Mills) is one of the leading food companies in the world. It is engaged in the manufacturing and marketing of branded consumer foods. It also provides branded and unbranded food products to the foodservice and commercial baking industries. It manufactures its products in 16 countries and markets in more than 100 countries. The company also manufactures and markets products in more than 130 countries through joint ventures. It operates 79 manufacturing facilities in the U.S., Asia Pacific region, Canada, Europe, Latin America, Mexico and South Africa. The company operates through three operating segments namely Bakeries and Foodservice, International and U.S.Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of General Mills, Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope-The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. -The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. -The report contains critical company information ' business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.-It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.-Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.Reasons to buy-A quick 'one-stop-shop' to understand the company. -Enhance business/sales activities by understanding customers' businesses better.-Get detailed information and financial & strategic analysis on companies operating in your industry.-Identify prospective partners and suppliers ' with key data on their businesses and locations.-Capitalize on competitors' weaknesses and target the market opportunities available to them.-Compare your company's financial trends with those of your peers / competitors.-Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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General Mills, Inc. - Financial and Strategic Analysis Review
Published on April 2009
Report Summary
General Mills, Inc. - Financial and Strategic Analysis Review
Summary
General Mills, Inc. (General Mills) is one of the leading food companies in the world. It is engaged in the manufacturing and marketing
of branded consumer foods. It also provides branded and unbranded food products to the foodservice and commercial baking
industries. It manufactures its products in 16 countries and markets in more than 100 countries. The company also manufactures and
markets products in more than 130 countries through joint ventures. It operates 79 manufacturing facilities in the U.S., Asia Pacific
region, Canada, Europe, Latin America, Mexico and South Africa. The company operates through three operating segments namely
Bakeries and Foodservice, International and U.S.
Global Markets Direct, the leading business information provider, presents an in-depth business, strategic and financial analysis of
General Mills, Inc.. The report provides a comprehensive insight into the company, including business structure and operations,
executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's
views on the company.
Scope
-The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
-The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
-The report contains critical company information ' business structure and operations, the company history, major products and
services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
-It provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
-Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.
Reasons to buy
-A quick 'one-stop-shop' to understand the company.
-Enhance business/sales activities by understanding customers' businesses better.
-Get detailed information and financial & strategic analysis on companies operating in your industry.
-Identify prospective partners and suppliers ' with key data on their businesses and locations.
-Capitalize on competitors' weaknesses and target the market opportunities available to them.
-Compare your company's financial trends with those of your peers / competitors.
-Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
General Mills, Inc. - Financial and Strategic Analysis Review Page 1/5

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Table of Content
Table Of Contents
Key Information 1
Key Ratios 1
Share Data 1
Performance Chart 1
Table Of Contents 2
List of Tables 3
List of Figures 3
Key Facts 4
Company Overview 4
Major Products and Services 5
Overview 5
History 6
SWOT Analysis Overview 8
Overview 8
General Mills, Inc. - Strengths 8
Geographic Diversification 8
Strong U.S. Retail Business Segment 8
Steady Revenue Growth 8
General Mills, Inc. - Weaknesses 8
Narrow Customer Base 8
Declining Cash Flow from Operations 8
General Mills, Inc. - Opportunities 9
Ongoing Joint Ventures 9
Innovations 9
Growing Market for Cereals 9
General Mills, Inc. - Threats 9
Highly Competitive Market 9
Rise in Input Costs 9
Economic Slowdown in U.S. and Eurozone 9
Key Competitors 10
Key Employees 10
Key Employee Biographies 11
Company Statement 12
Locations And Subsidiaries 14
Head Office 14
Other Locations & Subsidiaries 14
Financial Ratios 15
Capital Market Ratios 15
Annual Ratios 15
Interim Ratios 16
Ratio Charts 17
Appendix 18
Methodology 18
Ratio Definitions 18
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About Global Markets Direct 21
Contact Us 21
Disclaimer 21
List of Tables
General Mills, Inc., Key Facts 1
General Mills, Inc., Key Ratios 1
General Mills, Inc., Share Data 1
General Mills, Inc., Key Facts 4
Major Products and Services 5
General Mills, Inc., History 6
General Mills, Inc., Key Employees 10
General Mills, Inc., Key Employee Biographies 11
General Mills, Inc., Other Locations 14
General Mills, Inc., Subsidiaries 14
General Mills, Inc., Ratios based on current share price 15
General Mills, Inc., Annual Ratios 15
General Mills, Inc., Interim Ratios 16
Currency Codes 18
Capital Market Ratios 18
Equity Ratios 18
Profitability Ratios 19
Cost Ratios 19
Liquidity Ratios 19
Leverage Ratios 20
Efficiency Ratios 20
List of Figures
General Mills, Inc., Performance Chart (2004 - 2008) 1
General Mills, Inc., Ratio Charts 17
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