Datamonitor's Drinks: Norway Industry Guide is an essential resource for top-level data and analysis covering the Norway Drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Beer, Hot Drinks, Soft Drinks, Spirits and WineScope of the Report * Contains an executive summary and data on value, volume and segmentation for Beer, Hot Drinks, Soft Drinks, Spirits and Wine * Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies* Incorporates in-depth five forces competitive environment analysis and scorecards* Includes five-year forecasts for Beer, Hot Drinks, Soft Drinks, Spirits and WineHighlights* The Norwegian beer market generated total revenues of $2 billion in 2008, representing a compound annual growth rate (CAGR) of 3.5% for the period spanning 2004-2008. * The Norwegian hot drinks market generated total revenues of $356.7 million in 2007, representing a compound annual growth rate (CAGR) of 4.2% for the period spanning 2003-2007.* The Norwegian soft drinks market generated total revenues of $990.1 million in 2007, representing a compound annual growth rate (CAGR) of 1.6% for the period spanning 2003-2007.* The Norwegian spirits market generated total revenues of $864.2 million in 2007, representing a compound annual growth rate (CAGR) of 0.9% for the period spanning 2003-2007.* The Norwegian wine market generated total revenues of $1.3 billion in 2008, representing a compound annual growth rate (CAGR) of 5.1% for the period spanning 2004-2008. Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level research

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Drinks: Norway Industry Guide
Published on April 2009
Report Summary
Datamonitor's Drinks: Norway Industry Guide is an essential resource for top-level data and analysis covering the Norway Drinks
industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and
profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Beer, Hot Drinks, Soft Drinks,
Spirits and Wine
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation for Beer, Hot Drinks, Soft Drinks, Spirits and Wine
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes five-year forecasts for Beer, Hot Drinks, Soft Drinks, Spirits and Wine
Highlights
* The Norwegian beer market generated total revenues of $2 billion in 2008, representing a compound annual growth rate (CAGR) of
3.5% for the period spanning 2004-2008.
* The Norwegian hot drinks market generated total revenues of $356.7 million in 2007, representing a compound annual growth rate
(CAGR) of 4.2% for the period spanning 2003-2007.
* The Norwegian soft drinks market generated total revenues of $990.1 million in 2007, representing a compound annual growth rate
(CAGR) of 1.6% for the period spanning 2003-2007.
* The Norwegian spirits market generated total revenues of $864.2 million in 2007, representing a compound annual growth rate
(CAGR) of 0.9% for the period spanning 2003-2007.
* The Norwegian wine market generated total revenues of $1.3 billion in 2008, representing a compound annual growth rate (CAGR)
of 5.1% for the period spanning 2004-2008.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
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* Save time carrying out entry-level research
Table of Content
TABLE OF CONTENTS
CHAPTER 1 BEER IN NORWAY 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Volume 15
1.4 Market Segmentation I 16
1.5 Market Segmentation II 17
1.6 Market Share 18
1.7 Five Forces Analysis 19
1.8 Distribution 26
1.9 Market Forecasts 27
CHAPTER 2 HOT DRINKS IN NORWAY 29
2.1 Market Overview 29
2.2 Market Value 31
2.3 Market Volume 32
2.4 Market Segmentation I 33
2.5 Market Segmentation II 34
2.6 Market Share 35
2.7 Five Forces Analysis 36
2.8 Distribution 43
2.9 Market Forecasts 44
CHAPTER 3 SOFT DRINKS IN NORWAY 46
3.1 Market Overview 46
3.2 Market Value 48
3.3 Market Volume 49
3.4 Market Segmentation I 50
3.5 Market Segmentation II 51
3.6 Market Share 52
3.7 Five Forces Analysis 53
3.8 Distribution 61
3.9 Market Forecasts 62
CHAPTER 4 SPIRITS IN NORWAY 64
4.1 Market Overview 64
4.2 Market Value 66
4.3 Market Volume 67
4.4 Market Segmentation I 68
4.5 Market Segmentation II 69
4.6 Market Share 70
4.7 Five Forces Analysis 71
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4.8 Distribution 80
4.9 Market Forecasts 81
CHAPTER 5 WINE IN NORWAY 83
5.1 Market Overview 83
5.2 Market Value 85
5.3 Market Volume 86
5.4 Market Segmentation I 87
5.5 Market Segmentation II 88
5.6 Market Share 89
5.7 Five Forces Analysis 90
5.8 Distribution 96
5.9 Market Forecasts 97
CHAPTER 6 MACROECONOMIC INDICATORS 99
CHAPTER 7 APPENDIX 101
7.1 Data Research Methodology 101
LIST OF TABLES
Table 1: Norway Beer Market Value: $ million, 2004-2008 14
Table 2: Norway Beer Market Volume: Liters million, 2004-2008 15
Table 3: Norway Beer Market Segmentation I: % Share, by Value, 2008 16
Table 4: Norway Beer Market Segmentation II: % Share, by Value, 2008 17
Table 5: Norway Beer Market Share: % Share, by Volume, 2008 18
Table 6: Norway Beer Distribution: % Share, by Volume, 2008 26
Table 7: Norway Beer Market Value Forecast: $ million, 2008-2013 27
Table 8: Norway Beer Market Volume Forecast: Liters million, 2008-2013 28
Table 9: Norway Hot Drinks Market Value: $ million, 2003-2007 31
Table 10: Norway Hot Drinks Market Volume: Kg million, 2003-2007 32
Table 11: Norway Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Table 12: Norway Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Table 13: Norway Hot Drinks Market Share: % Share, by Volume, 2007 35
Table 14: Norway Hot Drinks Distribution: % Share, by Volume, 2007 43
Table 15: Norway Hot Drinks Market Value Forecast: $ million, 2007-2012 44
Table 16: Norway Hot Drinks Market Volume Forecast: Kg million, 2007-2012 45
Table 17: Norway Soft Drinks Market Value: $ million, 2003-2007 48
Table 18: Norway Soft Drinks Market Volume: Liters million, 2003-2007 49
Table 19: Norway Soft Drinks Market Segmentation I: % Share, by Value, 2007 50
Table 20: Norway Soft Drinks Market Segmentation II: % Share, by Value, 2007 51
Table 21: Norway Soft Drinks Market Share: % Share, by Value, 2007 52
Table 22: Norway Soft Drinks Distribution: % Share, by Volume, 2007 61
Table 23: Norway Soft Drinks Market Value Forecast: $ million, 2007-2012 62
Table 24: Norway Soft Drinks Market Volume Forecast: Liters million, 2007-2012 63
Table 25: Norway Spirits Market Value: $ million, 2003-2007 66
Table 26: Norway Spirits Market Volume: Liters million, 2003-2007 67
Table 27: Norway Spirits Market Segmentation I: % Share, by Value, 2007 68
Table 28: Norway Spirits Market Segmentation II: % Share, by Value, 2007 69
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Table 29: Norway Spirits Market Share: % Share, by Volume, 2007 70
Table 30: Norway Spirits Distribution: % Share, by Volume, 2007 80
Table 31: Norway Spirits Market Value Forecast: $ million, 2007-2012 81
Table 32: Norway Spirits Market Volume Forecast: Liters million, 2007-2012 82
Table 33: Norway Wine Market Value: $ billion, 2004- 2008(e) 85
Table 34: Norway Wine Market Volume: Liters million, 2004- 2008(e) 86
Table 35: Norway Wine Market Segmentation I: % Share, by Value, 2008(e) 87
Table 36: Norway Wine Market Segmentation II: % Share, by Value, 2008(e) 88
Table 37: Norway Wine Market Share: % Share, by Volume, 2008(e) 89
Table 38: Norway Wine Distribution: % Share, by Volume, 2008(e) 96
Table 39: Norway Wine Market Value Forecast: $ billion, 2008-2013 97
Table 40: Norway Wine Market Volume Forecast: Liters million, 2008-2013 98
Table 41: Norway Size of Population (million) , 2004-2008 99
Table 42: Norway GDP (Constant 2000 Prices, $ billion), 2004-2008 99
Table 43: Norway Inflation, 2004-2008 100
Table 44: Norway Exchange Rate, 2004-2008 100
LIST OF FIGURES
*
Figure 1: Norway Beer Market Value: $ million, 2004-2008 14
Figure 2: Norway Beer Market Volume: Liters million, 2004-2008 15
Figure 3: Norway Beer Market Segmentation I: % Share, by Value, 2008 16
Figure 4: Norway Beer Market Segmentation II: % Share, by Value, 2008 17
Figure 5: Norway Beer Market Share: % Share, by Volume, 2008 18
Figure 6: Forces Driving Competition in the Beer Market in Norway 19
Figure 7: Drivers of Buyer Power in the Beer Market in Norway 20
Figure 8: Drivers of Supplier Power in the Beer Market in Norway 21
Figure 9: Factors Influencing the Likelihood of New Entrants in the Beer Market in Norway 22
Figure 10: Factors Influencing the Threat of Substitutes in the Beer Market in Norway 24
Figure 11: Drivers of Degree of Rivalry in the Beer Market in Norway 25
Figure 12: Norway Beer Distribution: % Share, by Volume, 2008 26
Figure 13: Norway Beer Market Value Forecast: $ million, 2008-2013 27
Figure 14: Norway Beer Market Volume Forecast: Liters million, 2008-2013 28
Figure 15: Norway Hot Drinks Market Value: $ million, 2003-2007 31
Figure 16: Norway Hot Drinks Market Volume: Kg million, 2003-2007 32
Figure 17: Norway Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Figure 18: Norway Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Figure 19: Norway Hot Drinks Market Share: % Share, by Volume, 2007 35
Figure 20: Forces Driving Competition in the Hot Drinks Market in Norway, 2007 36
Figure 21: Drivers of Buyer Power in the Hot Drinks Market in Norway, 2007 37
Figure 22: Drivers of Supplier Power in the Hot Drinks Market in Norway, 2007 38
Figure 23: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Norway, 2007 39
Figure 24: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Norway, 2007 41
Figure 25: Drivers of Degree of Rivalry in the Hot Drinks Market in Norway, 2007 42
Figure 26: Norway Hot Drinks Distribution: % Share, by Volume, 2007 43
Figure 27: Norway Hot Drinks Market Value Forecast: $ million, 2007-2012 44
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Figure 28: Norway Hot Drinks Market Volume Forecast: Kg million, 2007-2012 45
Figure 29: Norway Soft Drinks Market Value: $ million, 2003-2007 48
Figure 30: Norway Soft Drinks Market Volume: Liters million, 2003-2007 49
Figure 31: Norway Soft Drinks Market Segmentation I: % Share, by Value, 2007 50
Figure 32: Norway Soft Drinks Market Segmentation II: % Share, by Value, 2007 51
Figure 33: Norway Soft Drinks Market Share: % Share, by Value, 2007 52
Figure 34: Forces Driving Competition in the Soft Drinks Market in Norway 53
Figure 35: Drivers of Buyer Power in the Soft Drinks Market in Norway 54
Figure 36: Drivers of Supplier Power in the Soft Drinks Market in Norway 56
Figure 37: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Norway 58
Figure 38: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Norway 59
Figure 39: Drivers of Degree of Rivalry in the Soft Drinks Market in Norway 60
Figure 40: Norway Soft Drinks Distribution: % Share, by Volume, 2007 61
Figure 41: Norway Soft Drinks Market Value Forecast: $ million, 2007-2012 62
Figure 42: Norway Soft Drinks Market Volume Forecast: Liters million, 2007-2012 63
Figure 43: Norway Spirits Market Value: $ million, 2003-2007 66
Figure 44: Norway Spirits Market Volume: Liters million, 2003-2007 67
Figure 45: Norway Spirits Market Segmentation I: % Share, by Value, 2007 68
Figure 46: Norway Spirits Market Segmentation II: % Share, by Value, 2007 69
Figure 47: Norway Spirits Market Share: % Share, by Volume, 2007 70
Figure 48: Forces Driving Competition in the Spirits Market in Norway, 2007 71
Figure 49: Drivers of Buyer Power in the Spirits Market in Norway, 2007 72
Figure 50: Drivers of Supplier Power in the Spirits Market in Norway, 2007 74
Figure 51: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Norway, 2007 75
Figure 52: Factors Influencing the Threat of Substitutes in the Spirits Market in Norway, 2007 77
Figure 53: Drivers of Degree of Rivalry in the Spirits Market in Norway, 2007 78
Figure 54: Norway Spirits Distribution: % Share, by Volume, 2007 80
Figure 55: Norway Spirits Market Value Forecast: $ million, 2007-2012 81
Figure 56: Norway Spirits Market Volume Forecast: Liters million, 2007-2012 82
Figure 57: Norway Wine Market Value: $ billion, 2004- 2008(e) 85
Figure 58: Norway Wine Market Volume: Liters million, 2004- 2008(e) 86
Figure 59: Norway Wine Market Segmentation I: % Share, by Value, 2008(e) 87
Figure 60: Norway Wine Market Segmentation II: % Share, by Value, 2008(e) 88
Figure 61: Norway Wine Market Share: % Share, by Volume, 2008(e) 89
Figure 62: Forces Driving Competition in the Wine Market in Norway 90
Figure 63: Drivers of Buyer Power in the Wine Market in Norway 91
Figure 64: Drivers of Supplier Power in the Wine Market in Norway 92
Figure 65: Factors Influencing the Likelihood of New Entrants in the Wine Market in Norway 93
Figure 66: Factors Influencing the Threat of Substitutes in the Wine Market in Norway 94
Figure 67: Drivers of Degree of Rivalry in the Wine Market in Norway 95
Figure 68: Norway Wine Distribution: % Share, by Volume, 2008(e) 96
Figure 69: Norway Wine Market Value Forecast: $ billion, 2008-2013 97
Figure 70: Norway Wine Market Volume Forecast: Liters million, 2008-2013 98
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