Chilled Food in Italy to 2013

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Chilled Food in Italy to 2013
Published on January 2010

Report Summary

Introduction

This databook provides key data and information on the chilled food market in Italy. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:chilled meat products,chilled fish/seafood,deli food,sandwiches/salads,chilled ready meals,chilled pizza &
chilled fresh pasta

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the chilled food market, including company overview, key facts and business description

Highlights

The market for chilled food in Italy increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The deli food category led the chilled food market in Italy, accounting for a share of 30.6%.

Leading players in Italian chilled food market include Pastificio Rana S.p.A., Cesare Regnoli & Figlio s.r.l and Veronesi Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the chilled food market in Italy

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS

Chilled Food in Italy to 2013 Page 1/11


Chapter 1 Executive Summary 2
Summary market level: chilled food 2
Summary category level: chilled fish/seafood 3
Summary category level: deli food 4
Summary category level: chilled meat products 5
Summary category level: chilled fresh pasta 6
Summary category level: chilled ready meals 7
Summary category level: chilled pizza 8
Summary category level: sandwiches/salads 9
Chapter 2 Introduction 10
What is this report about' 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Euro), 2003-08 29
Value analysis (US dollars), 2003-08 32
Volume analysis, 2003-08 35
Company and brand share analysis 38
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Tyson Foods, Inc. 51
JBS-Swift Argentina 54
Chapter 5 Category Analysis: Chilled Fish/Seafood 56
Chapter 6 Category Analysis: Deli Food 73
Chapter 7 Category Analysis: Chilled Meat Products 88



Chapter 8 Category Analysis: Chilled Fresh Pasta 104
Chapter 9 Category Analysis: Chilled Ready Meals 117
Chapter 10 Category Analysis: Chilled Pizza 135
Chapter 11 Category Analysis: Sandwiches/Salads 150
Chapter 12 Country Comparison 163
Value 163
Volume 167
Market share 171



Chapter 13 PESTLE analysis 172
Summary 172
Political analysis 173
Economic analysis 176
Social analysis 180
Technological analysis 183
Legal analysis 188
Environmental analysis 191
Chapter 14 New Product Development 194
Product launches over time 194
Recent product launches 196
Chapter 15 Macroeconomic Profile 197
Macroeconomic indicators 197
Chapter 16 Research Methodology 202
Methodology overview 202
Secondary research 203
Market modeling 204
Creating an initial data model 204
Revising the initial data model 204
Creating a final estimate 205
Creating demographic value splits 205
Primary research 205
Data finalization 206
Ongoing research 206
Chapter 17 APPENDIX 207
Future readings 207
How to contact experts in your industry 207
Disclaimer 207

LIST OF FIGURES
Figure 1: Chilled food, Italy, value ('m), 2003-13 31
Figure 2: Chilled food, Italy, category growth comparison, by value, 2003-13 34
Figure 3: Chilled food, Italy, volume (kg, million), 2003-13 37
Figure 4: Chilled food, Italy, category growth comparison, by volume, 2003-13 37
Figure 5: Chilled food, Italy, company share by value (%), 2007-08 40
Figure 6: Chilled food, Italy, distribution channels by value (%), 2007-08 44
Figure 7: Chilled fish/seafood, Italy, value ('m), 2003-13 58
Figure 8: Chilled fish/seafood, Italy, category growth comparison, by value, 2003-13 60
Figure 9: Chilled fish/seafood, Italy, volume (kg, million), 2003-13 63
Figure 10: Chilled fish/seafood, Italy, category growth comparison, by volume, 2003-13 63
Figure 11: Chilled fish/seafood, Italy, company share by value (%), 2007-08 66
Figure 12: Chilled fish/seafood, Italy, distribution channels by value (%), 2007-08 69
Figure 13: Deli food, Italy, value ('m), 2003-13 75
Figure 14: Deli food, Italy, category growth comparison, by value, 2003-13 77
Figure 15: Deli food, Italy, volume (kg, million), 2003-13 80
Figure 16: Deli food, Italy, category growth comparison, by volume, 2003-13 80
Figure 17: Deli food, Italy, distribution channels by value (%), 2007-08 84
Figure 18: Chilled meat products, Italy, value ('m), 2003-13 90
Figure 19: Chilled meat products, Italy, category growth comparison, by value, 2003-13 92
Figure 20: Chilled meat products, Italy, volume (kg, million), 2003-13 95



Figure 21: Chilled meat products, Italy, category growth comparison, by volume, 2003-13 95
Figure 22: Chilled meat products, Italy, company share by value (%), 2007-08 97
Figure 23: Chilled meat products, Italy, distribution channels by value (%), 2007-08 100
Figure 24: Chilled fresh pasta, Italy, value ('m), 2003-13 105
Figure 25: Chilled fresh pasta, Italy, volume (kg, million), 2003-13 108
Figure 26: Chilled fresh pasta, Italy, company share by value (%), 2007-08 110
Figure 27: Chilled fresh pasta, Italy, distribution channels by value (%), 2007-08 113
Figure 28: Chilled ready meals, Italy, value ('m), 2003-13 119
Figure 29: Chilled ready meals, Italy, category growth comparison, by value, 2003-13 122
Figure 30: Chilled ready meals, Italy, volume (kg, million), 2003-13 125
Figure 31: Chilled ready meals, Italy, category growth comparison, by volume, 2003-13 125
Figure 32: Chilled ready meals, Italy, company share by value (%), 2007-08 127
Figure 33: Chilled ready meals, Italy, distribution channels by value (%), 2007-08 130
Figure 34: Chilled pizza, Italy, value ('m), 2003-13 137
Figure 35: Chilled pizza, Italy, category growth comparison, by value, 2003-13 139
Figure 36: Chilled pizza, Italy, volume (kg, million), 2003-13 142
Figure 37: Chilled pizza, Italy, category growth comparison, by volume, 2003-13 142
Figure 38: Chilled pizza, Italy, distribution channels by value (%), 2007-08 146
Figure 39: Sandwiches/salads, Italy, value ('m), 2003-13 151
Figure 40: Sandwiches/salads, Italy, volume (kg, million), 2003-13 154
Figure 41: Sandwiches/salads, Italy, company share by value (%), 2007-08 156
Figure 42: Sandwiches/salads, Italy, distribution channels by value (%), 2007-08 159
Figure 43: Global chilled food market split (value terms, 2008), top five countries 164
Figure 44: Global chilled food market value, 2003'08, top five countries 166
Figure 45: Global chilled food market split (volume terms, 2008), top five countries 168
Figure 46: Global chilled food market volume, 2003'08, top five countries 170
Figure 47: Annual data review process 203

LIST OF TABLES
Table 1: Chilled food category definitions 12
Table 2: Chilled food distribution channels 13
Table 3: Chilled food, Italy, value by category ('m), 2003-08 29
Table 4: Chilled food, Italy, value forecast by category ('m), 2008-13 30
Table 5: Chilled food, Italy, value by category ($m), 2003-08 32
Table 6: Chilled food, Italy, value forecast by category ($m), 2008-13 33
Table 7: Chilled food, Italy, volume by category (kg, million), 2003-08 35
Table 8: Chilled food, Italy, volume forecast by category (kg, million), 2008-13 36
Table 9: Chilled food, Italy, brand share by value (%), 2007-08 38
Table 10: Chilled food, Italy, value by brand ('m), 2007-08 39
Table 11: Chilled food, Italy, company share by value (%), 2007-08 41
Table 12: Chilled food, Italy, value by company ('m), 2007-08 42
Table 13: Chilled food, Italy, distribution channels by value (%), 2007-08 43
Table 14: Chilled food, Italy, value by distribution channel ('m), 2007-08 43
Table 15: Chilled food, Italy, expenditure per capita ('), 2003-08 45
Table 16: Chilled food, Italy, forecast expenditure per capita ('), 2008-13 46
Table 17: Chilled food, Italy, expenditure per capita ($), 2003-08 47
Table 18: Chilled food, Italy, forecast expenditure per capita ($), 2008-13 48
Table 19: Chilled food, Italy, consumption per capita (kg), 2003-08 49
Table 20: Chilled food, Italy, forecast consumption per capita (kg), 2008-13 50
Table 21: Tyson Foods, Inc. key facts 51



Table 22: JBS-Swift Argentina key facts 54
Table 23: Chilled fish/seafood, Italy, value by segment ('m), 2003-08 56
Table 24: Chilled fish/seafood, Italy, value forecast by segment ('m), 2008-13 57
Table 25: Chilled fish/seafood, Italy, value by segment ($m), 2003-08 59
Table 26: Chilled fish/seafood, Italy, value forecast by segment ($m), 2008-13 59
Table 27: Chilled fish/seafood, Italy, volume by segment (kg, million), 2003-08 61
Table 28: Chilled fish/seafood, Italy, volume forecast by segment (kg, million), 2008-13 62
Table 29: Chilled fish/seafood, Italy, brand share by value (%), 2007-08 64
Table 30: Chilled fish/seafood, Italy, value by brand ('m), 2007-08 65
Table 31: Chilled fish/seafood, Italy, company share by value (%), 2007-08 67
Table 32: Chilled fish/seafood, Italy, value by company ('m), 2007-08 67
Table 33: Chilled fish/seafood, Italy, distribution channels by value (%), 2007-08 68
Table 34: Chilled fish/seafood, Italy, value by distribution channel ('m), 2007-08 68
Table 35: Chilled fish/seafood, Italy, expenditure per capita ('), 2003-08 70
Table 36: Chilled fish/seafood, Italy, forecast expenditure per capita ('), 2008-13 70
Table 37: Chilled fish/seafood, Italy, expenditure per capita ($), 2003-08 71
Table 38: Chilled fish/seafood, Italy, forecast expenditure per capita ($), 2008-13 71
Table 39: Chilled fish/seafood, Italy, consumption per capita (kg), 2003-08 72
Table 40: Chilled fish/seafood, Italy, forecast consumption per capita (kg), 2008-13 72
Table 41: Deli food, Italy, value by segment ('m), 2003-08 73
Table 42: Deli food, Italy, value forecast by segment ('m), 2008-13 74
Table 43: Deli food, Italy, value by segment ($m), 2003-08 76
Table 44: Deli food, Italy, value forecast by segment ($m), 2008-13 76
Table 45: Deli food, Italy, volume by segment (kg, million), 2003-08 78
Table 46: Deli food, Italy, volume forecast by segment (kg, million), 2008-13 79
Table 47: Deli food, Italy, brand share by value (%), 2007-08 81
Table 48: Deli food, Italy, value by brand ('m), 2007-08 81
Table 49: Deli food, Italy, company share by value (%), 2007-08 82
Table 50: Deli food, Italy, value by company ('m), 2007-08 82
Table 51: Deli food, Italy, distribution channels by value (%), 2007-08 83
Table 52: Deli food, Italy, value by distribution channel ('m), 2007-08 83
Table 53: Deli food, Italy, expenditure per capita ('), 2003-08 85
Table 54: Deli food, Italy, forecast expenditure per capita ('), 2008-13 85
Table 55: Deli food, Italy, expenditure per capita ($), 2003-08 86
Table 56: Deli food, Italy, forecast expenditure per capita ($), 2008-13 86
Table 57: Deli food, Italy, consumption per capita (kg), 2003-08 87
Table 58: Deli food, Italy, forecast consumption per capita (kg), 2008-13 87
Table 59: Chilled meat products, Italy, value by segment ('m), 2003-08 88
Table 60: Chilled meat products, Italy, value forecast by segment ('m), 2008-13 89
Table 61: Chilled meat products, Italy, value by segment ($m), 2003-08 91
Table 62: Chilled meat products, Italy, value forecast by segment ($m), 2008-13 91
Table 63: Chilled meat products, Italy, volume by segment (kg, million), 2003-08 93
Table 64: Chilled meat products, Italy, volume forecast by segment (kg, million), 2008-13 94
Table 65: Chilled meat products, Italy, brand share by value (%), 2007-08 96
Table 66: Chilled meat products, Italy, value by brand ('m), 2007-08 96
Table 67: Chilled meat products, Italy, company share by value (%), 2007-08 98
Table 68: Chilled meat products, Italy, value by company ('m), 2007-08 98
Table 69: Chilled meat products, Italy, distribution channels by value (%), 2007-08 99
Table 70: Chilled meat products, Italy, value by distribution channel ('m), 2007-08 99
Table 71: Chilled meat products, Italy, expenditure per capita ('), 2003-08 101



Table 72: Chilled meat products, Italy, forecast expenditure per capita ('), 2008-13 101
Table 73: Chilled meat products, Italy, expenditure per capita ($), 2003-08 102
Table 74: Chilled meat products, Italy, forecast expenditure per capita ($), 2008-13 102
Table 75: Chilled meat products, Italy, consumption per capita (kg), 2003-08 103
Table 76: Chilled meat products, Italy, forecast consumption per capita (kg), 2008-13 103
Table 77: Chilled fresh pasta, Italy, value ('m), 2003-08 104
Table 78: Chilled fresh pasta, Italy, value forecast ('m), 2008-13 105
Table 79: Chilled fresh pasta, Italy, value ($m), 2003-08 106
Table 80: Chilled fresh pasta, Italy, value forecast ($m), 2008-13 106
Table 81: Chilled fresh pasta, Italy, volume (kg, million), 2003-08 107
Table 82: Chilled fresh pasta, Italy, volume forecast (kg, million), 2008-13 108
Table 83: Chilled fresh pasta, Italy, brand share by value (%), 2007-08 109
Table 84: Chilled fresh pasta, Italy, value by brand ('m), 2007-08 109
Table 85: Chilled fresh pasta, Italy, company share by value (%), 2007-08 111
Table 86: Chilled fresh pasta, Italy, value by company ('m), 2007-08 111
Table 87: Chilled fresh pasta, Italy, distribution channels by value (%), 2007-08 112
Table 88: Chilled fresh pasta, Italy, value by distribution channel ('m), 2007-08 112
Table 89: Chilled fresh pasta, Italy, expenditure per capita ('), 2003-08 114
Table 90: Chilled fresh pasta, Italy, forecast expenditure per capita ('), 2008-13 114
Table 91: Chilled fresh pasta, Italy, expenditure per capita ($), 2003-08 115
Table 92: Chilled fresh pasta, Italy, forecast expenditure per capita ($), 2008-13 115
Table 93: Chilled fresh pasta, Italy, consumption per capita (kg), 2003-08 116
Table 94: Chilled fresh pasta, Italy, forecast consumption per capita (kg), 2008-13 116
Table 95: Chilled ready meals, Italy, value by segment ('m), 2003-08 117
Table 96: Chilled ready meals, Italy, value forecast by segment ('m), 2008-13 118
Table 97: Chilled ready meals, Italy, value by segment ($m), 2003-08 120
Table 98: Chilled ready meals, Italy, value forecast by segment ($m), 2008-13 121
Table 99: Chilled ready meals, Italy, volume by segment (kg, million), 2003-08 123
Table 100: Chilled ready meals, Italy, volume forecast by segment (kg, million), 2008-13 124
Table 101: Chilled ready meals, Italy, brand share by value (%), 2007-08 126
Table 102: Chilled ready meals, Italy, value by brand ('m), 2007-08 126
Table 103: Chilled ready meals, Italy, company share by value (%), 2007-08 128
Table 104: Chilled ready meals, Italy, value by company ('m), 2007-08 128
Table 105: Chilled ready meals, Italy, distribution channels by value (%), 2007-08 129
Table 106: Chilled ready meals, Italy, value by distribution channel ('m), 2007-08 129
Table 107: Chilled ready meals, Italy, expenditure per capita ('), 2003-08 131
Table 108: Chilled ready meals, Italy, forecast expenditure per capita ('), 2008-13 132
Table 109: Chilled ready meals, Italy, expenditure per capita ($), 2003-08 132
Table 110: Chilled ready meals, Italy, forecast expenditure per capita ($), 2008-13 133
Table 111: Chilled ready meals, Italy, consumption per capita (kg), 2003-08 133
Table 112: Chilled ready meals, Italy, forecast consumption per capita (kg), 2008-13 134
Table 113: Chilled pizza, Italy, value by segment ('m), 2003-08 135
Table 114: Chilled pizza, Italy, value forecast by segment ('m), 2008-13 136
Table 115: Chilled pizza, Italy, value by segment ($m), 2003-08 138
Table 116: Chilled pizza, Italy, value forecast by segment ($m), 2008-13 138
Table 117: Chilled pizza, Italy, volume by segment (kg, million), 2003-08 140
Table 118: Chilled pizza, Italy, volume forecast by segment (kg, million), 2008-13 141
Table 119: Chilled pizza, Italy, brand share by value (%), 2007-08 143
Table 120: Chilled pizza, Italy, value by brand ('m), 2007-08 143
Table 121: Chilled pizza, Italy, company share by value (%), 2007-08 144



Table 122: Chilled pizza, Italy, value by company ('m), 2007-08 144
Table 123: Chilled pizza, Italy, distribution channels by value (%), 2007-08 145
Table 124: Chilled pizza, Italy, value by distribution channel ('m), 2007-08 145
Table 125: Chilled pizza, Italy, expenditure per capita ('), 2003-08 147
Table 126: Chilled pizza, Italy, forecast expenditure per capita ('), 2008-13 147
Table 127: Chilled pizza, Italy, expenditure per capita ($), 2003-08 148
Table 128: Chilled pizza, Italy, forecast expenditure per capita ($), 2008-13 148
Table 129: Chilled pizza, Italy, consumption per capita (kg), 2003-08 149
Table 130: Chilled pizza, Italy, forecast consumption per capita (kg), 2008-13 149
Table 131: Sandwiches/salads, Italy, value ('m), 2003-08 150
Table 132: Sandwiches/salads, Italy, value forecast ('m), 2008-13 151
Table 133: Sandwiches/salads, Italy, value ($m), 2003-08 152
Table 134: Sandwiches/salads, Italy, value forecast ($m), 2008-13 152
Table 135: Sandwiches/salads, Italy, volume (kg, million), 2003-08 153
Table 136: Sandwiches/salads, Italy, volume forecast (kg, million), 2008-13 154
Table 137: Sandwiches/salads, Italy, brand share by value (%), 2007-08 155
Table 138: Sandwiches/salads, Italy, value by brand ('m), 2007-08 155
Table 139: Sandwiches/salads, Italy, company share by value (%), 2007-08 157
Table 140: Sandwiches/salads, Italy, value by company ('m), 2007-08 157
Table 141: Sandwiches/salads, Italy, distribution channels by value (%), 2007-08 158
Table 142: Sandwiches/salads, Italy, value by distribution channel ('m), 2007-08 158
Table 143: Sandwiches/salads, Italy, expenditure per capita ('), 2003-08 160
Table 144: Sandwiches/salads, Italy, forecast expenditure per capita ('), 2008-13 160
Table 145: Sandwiches/salads, Italy, expenditure per capita ($), 2003-08 161
Table 146: Sandwiches/salads, Italy, forecast expenditure per capita ($), 2008-13 161
Table 147: Sandwiches/salads, Italy, consumption per capita (kg), 2003-08 162
Table 148: Sandwiches/salads, Italy, forecast consumption per capita (kg), 2008-13 162
Table 149: Global chilled food market value, 2008 163
Table 150: Global chilled food market split (value terms ($m), 2008), top five countries 166
Table 151: Global chilled food market volume, 2008 167
Table 152: Global chilled food market split (volume terms, 2008), top five countries 170
Table 153: Leading players, top five countries 171
Table 154: Analysis of Italy's political landscape 173
Table 155: Analysis of Italy's economy 176
Table 156: Analysis of Italy's social system 180
Table 157: Analysis of Italy's technology landscape 183
Table 158: Hourly labor cost in EU countries (in euros) 184
Table 159: Patents received from USPTO 187
Table 160: Analysis of Italy's legal landscape 188
Table 161: Analysis of Italy's environmental landscape 191
Table 162: Italy chilled food new product launches reports, by company (top five companies), 2008 194
Table 163: Italy chilled food new product launches SKUs, by company (top five companies), 2008 194
Table 164: Italy chilled food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 195
Table 165: Italy chilled food new product launches (reports), by ingredients (top 10 ingredients), 2008 195
Table 166: Italy chilled food new product launches (reports), by package tags or claims (top 10 claims), 2008 196
Table 167: Italy chilled food new product launches (recent five launches), 2008 196
Table 168: Italy population, by age group, 2003-08 (millions) 197
Table 169: Italy population forecast, by age group, 2008-13 (millions) 198
Table 170: Italy population, by gender, 2003-08 (millions) 198
Table 171: Italy population forecast, by gender, 2008-13 (millions) 199



Table 172: Italy nominal GDP, 2003-08 ('bn, nominal prices) 199
Table 173: Italy nominal GDP forecast, 2008-13 ('bn, nominal prices) 199
Table 174: Italy real GDP, 2003-08 ('bn, 2000 prices) 200
Table 175: Italy real GDP forecast, 2008-13 ('bn, 2000 prices) 200
Table 176: Italy real GDP, 2003-08 ($bn, 2000 prices) 200
Table 177: Italy real GDP forecast, 2008-13 ($bn, 2000 prices) 201
Table 178: Italy consumer price index, 2003-08 (2000=100) 201
Table 179: Italy consumer price index, 2008-13 (2000=100) 201



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