Despite the growing attention being paid to the world's ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 9-12% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development. Moreover, children's foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.

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Children's Food and Drinks in Europe - A Guide to Markets,
Products and Innovation 2nd Edition
Published on August 2009
Report Summary
Despite the growing attention being paid to the world's ageing population, children remain a significant consumer group that cannot
be overlooked. Children aged between 5 and 14 represent around 9-12% of the total population in western Europe and they have
specific demands when it comes to food and drink, requiring a unique approach to marketing and product development. Moreover,
children's foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide
healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.
Table of Content
1. INTRODUCTION
1.1 Research Objectives
1.2 Definitions
1.3 Research Method
1.4 Information Provided
1.5 Currencies and Population
2. EXECUTIVE SUMMARY
2.1 Trends and Market Dynamics
2.2 Demographics
2.3 The European Market
2.4 New Product Development
3. DEMOGRAPHICS
4. THE EUROPEAN MARKET
4.1 Total Market Size and Trends
4.2 Major Manufacturers and Brands
4.3 Biscuits
4.3.1 Market size and trends
4.3.2 Manufacturers and brands
4.4 Breakfast Cereals
4.4.1 Market size and trends
4.4.2 Manufacturers and brands
4.5 Cakes
4.5.1 Market size and trends
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4.5.2 Manufacturers and brands
4.6 Cereal Bars
4.6.1 Market size and trends
4.6.2 Manufacturers and brands
4.7 Cheese
4.7.1 Market size and trends
4.7.2 Manufacturers and brands
4.8 Chocolate Confectionery
4.8.1 Market size and trends
4.8.2 Manufacturers and brands
4.9 Flavoured Milk
4.9.1 Market size and trends
4.9.2 Manufacturers and brands
4.10 Frozen Foods
4.10.1 Market size and trends
4.10.2 Manufacturers and brands
4.11 Fruit Drinks (and Other Soft Drinks)
4.11.1 Market size and trends
4.11.2 Manufacturers and brands
4.12 Ice Cream
4.12.1 Market size and trends
4.12.2 Manufacturers and brands
4.13 Savoury Snacks
4.13.1 Market size and trends
4.13.2 Manufacturers and brands
4.14 Sugar Confectionery
4.14.1 Market size and trends
4.14.2 Manufacturers and brands
4.15 Yoghurts and Chilled Desserts
4.15.1 Market size and trends
4.15.2 Manufacturers and brands
5. NEW PRODUCT DEVELOPMENT
5.1 Biscuits
5.2 Breakfast Cereals
5.3 Cakes
5.4 Cereal Bars
5.5 Cheese
5.6 Chocolate Confectionery
5.7 Flavoured Milks
5.8 Frozen Foods
5.9 Fruit Drinks (and Other Soft Drinks)
5.10 Ice Cream
5.11 Savoury Snacks
5.12 Sugar Confectionery
5.13 Yoghurts and Chilled Desserts
LIST OF TABLES
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Table 2.1 Selected Children's Launches with Extra Health Benefits, 2007-2009
Table 3.1 Europe: Population Splits by Age and by Country, 2008e
Table 3.2 Europe: Population Splits by Age and by Country in Percentage Terms, 2008e
Table 4.1 Europe: Children's Food and Drinks Markets and Market Penetration, 2008e
Table 4.2 Europe: Important Cross-border Children's Food and Drink Brands
Table 4.3 Europe: Children's Biscuit Market, 2008e
Table 4.4 UK: Children's Biscuits Market by Value, 2004-2008
Table 4.5 UK: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.6 France: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.7 Germany: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.8 Italy: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.9 Spain: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.10 Benelux: Significant Child-oriented and Child-specific Biscuit Brands
Table 4.11 Europe: Children's Breakfast Cereals Market, 2008e
Table 4.12 UK: Significant Child-oriented and Child-specific Cereal Brands
Table 4.13 France: Significant Child-oriented and Child-specific Cereal Brands
Table 4.14 Germany: Significant Child-oriented and Child-specific Cereal Brands
Table 4.15 Italy: Significant Child-oriented and Child-specific Cereal Brands
Table 4.16 Spain: Significant Child-oriented and Child-specific Cereal Brands
Table 4.17 Benelux: Significant Child-oriented and Child-specific Cereal Brands
Table 4.18 Europe: Children's Cakes Market, 2008e
Table 4.19 UK: Significant Child-oriented and Child-specific Cake Brands
Table 4.20 France: Significant Child-oriented and Child-specific Cake Brands
Table 4.21 Germany: Significant Child-oriented and Child-specific Cake Brands
Table 4.22 Italy: Significant Child-oriented and Child-specific Cake Brands
Table 4.23 Spain: Significant Child-oriented and Child-specific Cake Brands
Table 4.24 Europe: Children's Cereal Bars Market, 2008e
Table 4.25 UK: Significant Child-oriented and Child-specific Cereal Brands
Table 4.26 France: Significant Child-oriented and Child-specific Cereal Bar Brands
Table 4.27 Germany: Significant Child-oriented and Child-specific Cereal Bar Brands
Table 4.28 Italy: Significant Child-oriented and Child-specific Cereal Bar Brands
Table 4.29 Spain: Significant Child-oriented and Child-specific Cereal Bar Brands
Table 4.30 Europe: Children's Cheese Market, 2008e
Table 4.31 UK: Significant Child-oriented and Child-specific Cheese Brands
Table 4.32 France: Significant Child-oriented and Child-specific Cheese Brands
Table 4.33 Germany: Significant Child-oriented and Child-specific Cheese Brands
Table 4.34 Italy: Significant Child-oriented and Child-specific Cheese Brands
Table 4.35 Spain: Significant Child-oriented and Child-specific Cheese Brands
Table 4.36 Europe: Children's Chocolate Confectionery Market, 2008e
Table 4.37 UK: Significant Child-oriented and Child-specific Chocolate
Table 4.38 France: Significant Child-oriented and Child-specific Chocolate Confectionery Brands
Table 4.39 Germany: Significant Child-oriented and Child-specific Chocolate Confectionery Brands
Table 4.40 Italy: Significant Child-oriented and Child-specific Chocolate Confectionery Brands
Table 4.41 Spain: Significant Child-oriented and Child-specific Chocolate Confectionery Brands
Table 4.42 Europe: Children's Flavoured Milks Market, 2008e
Table 4.43 UK: Significant Child-oriented and Child-specific Flavoured Milk Brands
Table 4.44 France: Significant Child-oriented and Child-specific Flavoured Milk Brands
Table 4.45 Germany: Significant Child-oriented and Child-specific Flavoured Milk Brands
Table 4.46 Italy: Significant Child-oriented and Child-specific Flavoured Milk Brands
Table 4.47 Spain: Significant Child-oriented and Child-specific Flavoured Milk Brands
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Table 4.48 Europe: Children's Frozen Foods Market, 2008e
Table 4.49 UK: Significant Child-oriented and Child-specific Frozen Foods Brands
Table 4.50 France: Significant Child-oriented and Child-specific Frozen Foods Brands
Table 4.51 Germany: Significant Child-oriented and Child-specific Frozen Foods Brands
Table 4.52 Italy: Significant Child-oriented and Child-specific Frozen Foods Brands
Table 4.53 Spain: Significant Child-oriented and Child-specific Frozen Foods Brands
Table 4.54 Europe: Children's Fruit Drinks Market, 2008e
Table 4.55 UK: Significant Child-oriented and Child-specific Fruit Drink Brands
Table 4.56 France: Significant Child-oriented and Child-specific Fruit Drinks Brands
Table 4.57 Germany: Significant Child-oriented and Child-specific Fruit Drinks Brands
Table 4.58 Italy: Significant Child-oriented and Child-specific Fruit Drinks Brands
Table 4.59 Europe: Children's Ice Cream Market, 2008e
Table 4.60 France: Children's Take-home Ice Cream Market, 2005-2008
Table 4.61 UK: Significant Child-oriented and Child-specific Take-home Ice Cream Brands
Table 4.62 France: Significant Child-oriented and Child-specific Take-home Ice Cream Brands
Table 4.63 Germany: Significant Child-oriented and Child-specific Take-home Ice Cream Brands
Table 4.64 Italy: Significant Child-oriented and Child-specific Take-home Ice Cream Brands
Table 4.65 Spain: Significant Child-oriented and Child-specific Take-home Ice Cream Brands
Table 4.66 Europe: Children's Savoury Snacks Market, 2008e
Table 4.67 UK: Significant Child-oriented and Child-specific Savoury Snacks Brands
Table 4.68 France: Significant Child-oriented and Child-specific Savoury
Table 4.69 Germany: Significant Child-oriented and Child-specific Savoury Snack Brands
Table 4.70 Italy: Significant Child-oriented and Child-specific Savoury Snacks Brands
Table 4.71 Spain: Significant Child-oriented and Child-specific Savoury Snacks Brands
Table 4.72 Europe: Children's Sugar Confectionery Market, 2008e
Table 4.73 UK: Significant Child-oriented and Child-specific Sugar Confectionery Brands
Table 4.74 France: Significant Child-oriented and Child-specific Sugar Confectionery Brands
Table 4.75 Germany: Significant Child-oriented and Child-specific Sugar Confectionery Brands
Table 4.76 Italy: Significant Child-oriented and Child-specific Sugar Confectionery Brands
Table 4.77 Spain: Significant Child-oriented and Child-specific Sugar Confectionery Brands
Table 4.78 Europe: Children's Yoghurt and Chilled Desserts Market, 2008e
Table 4.79 UK: Children's Yoghurt and Chilled Desserts Market by Type, 2008e
Table 4.80 France: Children's Yoghurt and Chilled Desserts Market by Type, 2008e
Table 4.81 UK: Significant Child-oriented and Child-specific Yoghurt and Chilled Dessert Brands
Table 4.82 UK: Market Shares in Children's Yoghurt and Desserts, 2008e
Table 4.83 France: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands
Table 4.84 Germany: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands
Table 4.85 Italy: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands
Table 4.86 Spain: Significant Child-oriented and Child-specific Yoghurt and Chilled Dessert Brands
Table 5.1 Elements Used to Raise Child or Parent Appeal of Products
Table 5.2 Selected Launches of Children's Biscuits since 2007
Table 5.3 Selected Launches of Children's Cereals since 2007
Table 5.4 Selected Launches of Children's Cakes since 2007
Table 5.5 Selected Launches of Children's Cereal Bars since 2007
Table 5.6 Selected Launches of Children's Cheese since 2007
Table 5.7 Selected Launches of Children's Chocolate Confectionery since 2007
Table 5.8 Selected Launches of Children's Flavoured Milks since 2007
Table 5.9 Selected Launches of Children's Frozen Foods since 2007
Table 5.10 Selected Launches of Children's Fruit Drinks and Other Soft Drinks since 2007
Table 5.11 Selected Launches of Children's Ice Cream since 2007
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Table 5.12 Selected Launches of Children's Savoury Snacks since 2007
Table 5.13 Selected Launches of Children's Sugar Confectionery since 2007
Table 5.14 Selected Launches of Children's Yoghurts and Chilled Desserts since 2007
LIST OF FIGURES
Figure 1 Europe: Children's Food and Drinks Market by Type, 2008e
Figure 3 Europe: Numbers of Children by Age, 2008
Figure 4 Europe: Child Populations (5-14) by Major Country, 2005- 2007
Figure 5 Europe: Percentage of Overweight or Obese Child Populations (5-13) by Major Country, 2006-2011f
Figure 6 Europe: Children's Food and Drinks Markets by Value, 2008e
Figure 7 France: Children's Sugar Confectionery Market by Type, 2008
Figure 8 UK: Children's Yoghurt and Chilled Desserts Market by Type, 2008
Figure 9 France: Children's Yoghurt and Chilled Desserts Market by Type, 2008e
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