Applications & Trends in SaaS Market in APAC Region (2010 - 2015)

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Applications & Trends in SaaS Market in APAC Region (2010 - 2015)
Published on February 2011

Report Summary

Report Description:

With the advent of internet, organizations now have the option to use application on demand rather than buying the complete license
of the application. Initial low cost of implementation and flexibility of usage ,coupled with a growing mindset among enterprises and
business users to try web-based applications, are among the key factors that have contributed to a dynamic regional SaaS market.

The APAC Software as a Service (SaaS) market is expected to grow from $390 million in 2008 to $4321 million in 2015, at an
estimated CAGR of 41.0% from 2008 to 2015. The appeal and reach of software as a service (SaaS) continue to grow rapidly among
enterprises in Asia Pacific. Australia & New Zealand (ANZ) is the largest regional SaaS market in Asia Pacific. SAAS is gaining
momentum in ANZ because of the market's resemblance to the North American market with better broadband penetration, availability
of applications getting delivered in SaaS mode and overall greater adoption of IT in general. Developing economies like India and
China are expected to register a high growth rate compared to the entire APAC in the coming years. The other nations like Hong
Kong and Singapore shall follow the trend as the number of applications offered in SaaS mode increases.

Currently, Customer Relationship Management (CRM), ERP and Collaboration are widely used applications in SaaS mode with high
uptake across verticals. As the market matures, end-users are gradually showing increasing interest towards applications like HRM,
e-learning and e-procurement platforms.

Among the various verticals in the industry, SaaS awareness is high in the telecom sector, which results in comparatively higher
adoption. This trend is expected to continue in the coming years. If we look from the perspective of the size of the organizations, small
and medium size enterprises are showing more interest towards adopting this technology as the initial cost of implementation is low.
Ease of usage with low capital investments is the major reason why SaaS applications are increasingly finding favors with SMBs.

At present, concerns like security of data and lack of bandwidth are restricting the growth of this market. However, with keen
involvement of the vendors and increase in understanding by the end-users, the market of SaaS is expected to grow at a high rate in
the Asia Pacific region. In future, we shall see more innovative pricing models which the vendors might use to lure the end-users and
only the fittest will survive the market churn that is on its way. The current situation of supply outnumbering demand is likely to
continue as the internet makes it easier to create new applications. We anticipate a SaaS providers' and applications' boom over the
next few years; which will boost adoption.

Markets Covered

The study includes vendors and independent software vendors, distributors and users in the APAC region and identifies crucial trends
that determine the growth of the market. The report analyzes the APAC SaaS markets and identifies crucial parameters governing the
growth of the market:

ADVANTAGES AND APPLICATIONS OF SAAS

TRENDS IN APAC SAAS MARKET:

Applications & Trends in SaaS Market in APAC Region (2010 - 2015) (From Slideshare) Page 1/10


o Pricing
o Technology
o Applications
o Verticals
o Horizontals
o Market size and forecast

KEY SAAS APPLICATION DYNAMICS IN APAC
o CRM
o COLLABORATION
o ERP/SCM/PLM
o ON-DEMAND HR SOLUTIONS

DEMAND ANALYSIS
o GEOGRAPHY
o APPLICATIONS
o HORIZONTALS
o VERTICALS

COMPETITIVE LANDSCAPE FOR 35 VENDORS IN THE REGION

The report also analyzes the recent developments and strategies of the vendors in the SaaS market of APAC region. In addition to
market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth by
offering in-depth analyses of the SaaS applications markets APAC. The report highlights the burning issues in the region and draws
competitive landscape of the SaaS applications market, providing an in-depth comparative analysis of the key players.

Stakeholders

The targeted audience for this report includes:
Independent software vendors
Distributors of applications
End users of applications
Small and medium enterprises who would like to lessen their operational costs
Software Application developers
Vendors who supply internet connection
Internet users
Enterprises and businesses that require business-specific applications based on demand

Research Methodology

The report uses a combination of primary and secondary research to arrive at market estimates.
The size of the SaaS market is calculated using a bottom-up approach.
Market sizes were also verified by the vendors involved.
Prices and pricing trends in different geographies were identified and analyzed through secondary research.



Table of Content

TABLE OF CONTENTS

1 INTRODUCTION
1.1 SUMMARY
1.2 OPERATING DEFINITION
1.3 ADVANTAGES
1.4 APPLICATIONS
1.5 OVERVIEW OF GLOBAL SAAS MARKET

2 SAAS MARKET IN APAC REGION
2.1 OVERVIEW OF SAAS IN APAC
2.2 OPPORTUNITIES

3 TRENDS IN APAC SAAS MARKET
3.1 PRICING
3.2 TECHNOLOGY
3.3 APPLICATIONS
3.3.1 HR
3.3.2 IT, EDUCATION & MANUFACTURING
3.4 ENTERPRISE SIZE
3.5 MARKET SIZE AND FORECAST

4 KEY SAAS APPLICATION DYNAMICS IN APAC
4.1 INTRODUCTION
4.2 CRM
4.3 COLLABORATION
4.4 ERP/SCM/PLM
4.5 ON-DEMAND HR SOLUTIONS

5 DEMAND ANALYSIS OF APAC SAAS MARKET

6 COMPETITIVE LANDSCAPE
6.1 SAAS VENDORS IN APAC

7 COMPANY PROFILES
7.1 ACCENTURE INC.
7.1.1 Overview
7.1.2 Primary Business
7.1.3 Strategy
7.1.4 Developments
7.2 AKAMAI TECHNOLOGIES INC.
7.2.1 Overview
7.2.3 Strategy



7.2.4 Developments
7.3 APPTIX ASA
7.3.1 Overview
7.3.3 Strategy
7.3.4 Developments
7.4 ARIBA, INC.
7.4.1 Overview
7.4.3 Strategy
7.4.4 Developments
7.5 CA TECHNOLOGIES
7.5.1 Overview
7.5.3 Strategy
7.5.4 Developments
7.6 CDC CORP
7.6.1 Overview
7.6.3 Strategy
7.6.4 Developments
7.7 CISCO SYSTEMS, INC.
7.7.1 Overview
7.7.3 Strategy
7.7.4 Developments
7.8 CITRIX SYSTEMS, INC.
7.8.1 Overview
7.8.3 Strategy
7.8.4 Developments
7.9 EMC CORP
7.9.1 Overview
7.9.3 Strategy
7.9.4 Developments
7.1 ESKER INC.
7.10.1 Overview
7.10.3 Strategy
7.10.4 Developments
7.11 ETELOS, INC.
7.11.1 Overview
7.11.3 Strategy
7.11.4 Developments
7.12 GOGRID
7.12.1 Overview



7.12.3 Strategy
7.12.4 Developments
7.13 HCL TECHNOLOGIES
7.13.1 Overview
7.13.3 Strategy
7.13.4 Developments
7.14 INTERNATIONAL BUSINESS MACHINES CORP
7.14.1 Overview
7.14.3 Strategy
7.14.4 Developments
7.15 INFOSYS TECHNOLOGIES LTD
7.15.1 Overview
7.15.3 Strategy
7.15.4 Developments
7.16 JOYENT, INC.
7.16.1 Overview
7.16.3 Strategy
7.16.4 Developments
7.17 MICROSOFT CORP
7.17.1 Overview
7.17.3 Strategy
7.17.4 Developments
7.18 NETSUITE INC
7.18.1 Overview
7.18.3 Strategy
7.18.4 Developments
7.19 NOVELL, INC.
7.19.1 Overview
7.19.3 Strategy
7.19.4 Developments
7.2 ORACLE CORP
7.20.1 Overview
7.20.3 Strategy
7.20.4 Developments
7.21 PATNI COMPUTER SYSTEMS LTD
7.21.1 Overview
7.21.3 Strategy
7.21.4 Developments



7.22 PROGRESS SOFTWARE
7.22.1 Overview
7.22.3 Strategy
7.22.4 Developments
7.23 RAMCO SYSTEMS LTD
7.23.1 Overview
7.23.3 Strategy
7.23.4 Developments
7.24 RIGHTNOW TECHNOLOGIES INC.
7.24.1 Overview
7.24.3 Strategy
7.24.4 Developments
7.25 SABA SOFTWARE, INC.
7.25.1 Overview
7.25.3 Strategy
7.25.4 Developments
7.26 SALESFORCE.COM INC.
7.26.1 Overview
7.26.3 Strategy
7.26.4 Developments
7.27 SAP AG
7.27.1 Overview
7.27.3 Strategy
7.27.4 Developments
7.28 MAHINDRA SATYAM
7.28.1 Overview
7.28.3 Strategy
7.28.4 Developments
7.29 SAVVIS INC.
7.29.1 Overview
7.29.3 Strategy
7.29.4 Developments
7.3 SONATA SOFTWARE LTD
7.30.1 Overview
7.30.3 Strategy
7.30.4 Developments
7.31 SYMANTEC CORP
7.31.1 Overview



7.31.3 Strategy
7.31.4 Developments
7.32 TALEO CORP
7.32.1 Overview
7.32.3 Strategy
7.32.4 Developments
7.33 TATA CONSULTANCY SERVICES LTD
7.33.1 Overview
7.33.3 Strategy
7.33.4 Developments
7.34 VOCUS, INC.
7.34.1 Overview
7.34.3 Strategy
7.34.4 Developments
7.35 WIPRO LTD
7.35.1 Overview
7.35.3 Strategy
7.35.4 Developments
APPENDIX
' U.S. PATENTS
' EUROPE PATENTS
' JAPAN PATENTS

CONCLUSION

BIBLIOGRAPHY

LIST OF TABLES

1 MARKET DRIVERS & IMPACT
2 MARKET RESTRAINTS & IMPACT
3 INTERNET USAGE IN APAC (2009)
4 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY GEOGRAPHY (2008 ' 2015)
5 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY APPLICATIONS (2008 ' 2015)
6 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY ENTERPRISE SIZE (2008 ' 2015)
7 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY SECTORS (2008 ' 2015)
8 MERGERS & ACQUISITIONS/PARTNERSHIPS/AGREEMENTS (2008 ' AUGUST 2010)
9 COLLABORATIONS & AGREEMENTS (2008 ' AUGUST 2010)
10 NEW PRODUCT DEVELOPMENTS (JANUARY 2008 ' MAY 2010)

LIST OF FIGURES

1 APAC SAAS MARKET SIZE & FORECAST (2008 ' 2015)
2 APAC SAAS MARKET GROWTH (2009 ' 2015)



3 SAAS APPLICATIONS DYNAMICS IN APAC
4 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY GEOGRAPHY (2008-2015)
5 APAC SAAS MARKET GROWTH RATE, BY GEOGRAPHY (2008 ' 2015)
6 APAC SAAS MARKET DISTRIBUTION, BY GEOGRAPHY (2008 ' 2015)
7 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY APPLICATIONS (2008 ' 2015)
8 APAC SAAS MARKET GROWTH RATE, BY APPLICATIONS (2008 ' 2015)
9 APAC SAAS MARKET DISTRIBUTION, BY APPLICATIONS (2008 ' 2015)
10 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY ENTERPRISE SIZE (2008 ' 2015)
11 APAC SAAS MARKET GROWTH RATE, BY ENTERPRISE SIZE (2008 ' 2015)
12 APAC SAAS MARKET DISTRIBUTION, BY ENTERPRISE SIZE (2008 ' 2015)
13 APAC SAAS MARKET FORECAST OF ABSOLUTE REVENUES, BY SECTORS (2008 ' 2015)
14 APAC SAAS MARKET GROWTH RATE, BY APPLICATION SECTORS (2008 ' 2015)
15 APAC SAAS MARKET DISTRIBUTION, BY APPLICATION SECTORS (2008 ' 2015)
16 THE SAAS ECOSYSTEM IN ASIA PACIFIC


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