There have been almost revolutionary changes in the global steel scene with fierce competitive pressures on performance, productivity, price reduction and customer satisfaction. National boundaries have melted to encompass an ever increasing world market. Trade in steel products has been on the upswing with the production facilities of both the developed and the developing countries complementing each other in the making of steel of different grades and specialty for the world market. Technological innovations have provided the competitive edge to the technologically strong companies. Smooth and quick transfer of technology has, however, meant an increasingly competitive pressure on the companies to be ahead of the others in the race for technological superiority to maintain and, if possible, to strengthen the bottomlines. Sagging prices in the backdrop of economic slowdown have spelt turmoil in the industry the world over. As in the case of oil and natural gas, there is a felt need for the steel producing countries to come together and evolve an understanding on production and pricing of steel products. Some effort in this direction is being taken, but, it is yet to take firmer roots. The future is uncertain, but challenging, and holds great promise if the right steps are taken because of the inherent qualities of steel. The Indian steel industry comprises of the producers of finished steel, semi-finished steel, stainless steel and pig iron. Indian steel industry, having participation from both public sector and private sector enterprises, is one of the fastest growing markets for steel and is also increasingly looking towards exports as driving the growth of the industry.Aruvian's R'search brings a research report on Analyzing the Indian Steel Industry focusing on the Indian Steel Industry and analyzing each and every aspect of the industry. Starting from an analysis of the competitiveness of the industry to the production/consumption scenario of the industry, the report analyzes the Indian Steel Industry through a SWOT framework analysis, a PEST framework analysis, and a Porter's Five Forces Strategy Analysis.The report further goes on to establish a relationship between consumption of steel and stages of economic development. An analysis of GNP growth, GDP growth, and the economic development of the country, is undertaken in the report vis-

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Analyzing the Indian Steel Industry
Published on May 2010
Report Summary
There have been almost revolutionary changes in the global steel scene with fierce competitive pressures on performance,
productivity, price reduction and customer satisfaction. National boundaries have melted to encompass an ever increasing world
market. Trade in steel products has been on the upswing with the production facilities of both the developed and the developing
countries complementing each other in the making of steel of different grades and specialty for the world market.
Technological innovations have provided the competitive edge to the technologically strong companies. Smooth and quick transfer of
technology has, however, meant an increasingly competitive pressure on the companies to be ahead of the others in the race for
technological superiority to maintain and, if possible, to strengthen the bottomlines.
Sagging prices in the backdrop of economic slowdown have spelt turmoil in the industry the world over. As in the case of oil and
natural gas, there is a felt need for the steel producing countries to come together and evolve an understanding on production and
pricing of steel products. Some effort in this direction is being taken, but, it is yet to take firmer roots. The future is uncertain, but
challenging, and holds great promise if the right steps are taken because of the inherent qualities of steel.
The Indian steel industry comprises of the producers of finished steel, semi-finished steel, stainless steel and pig iron. Indian steel
industry, having participation from both public sector and private sector enterprises, is one of the fastest growing markets for steel and
is also increasingly looking towards exports as driving the growth of the industry.
Aruvian's R'search brings a research report on Analyzing the Indian Steel Industry focusing on the Indian Steel Industry and analyzing
each and every aspect of the industry. Starting from an analysis of the competitiveness of the industry to the production/consumption
scenario of the industry, the report analyzes the Indian Steel Industry through a SWOT framework analysis, a PEST framework
analysis, and a Porter's Five Forces Strategy Analysis.
The report further goes on to establish a relationship between consumption of steel and stages of economic development. An analysis
of GNP growth, GDP growth, and the economic development of the country, is undertaken in the report vis-à-vis the growth and
performance of the Indian Steel Industry.
The report focuses on the mergers and acquisition scenario in the sector as well, with emphasis on the restructuring of the Indian
steel industry. A Global Steel Industry Scenario is also provided in the report to help investors gauge first hand where the Indian Steel
Industry stands on a global platform.
An analysis of the major players in the Indian Steel Sector completes this comprehensive research report.
Table of Content
A. Executive Summary
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B. Defining the Industry
B.1 Industry Definition
B.2 Market Segments
C. Introduction
C.1 Industry Overview
C.2 Steel Demand Projections
C.3 Raw Material Requirements
C.4 Steel Metallics Scenario
C.5 Iron & Steel Technologies
C.6 International Trade
C.7 Steel Restructuring & Mergers/Acquisitions
C.8 Competitiveness of the Steel Industry
D. The Perception Plan for Steel
E. The Global Steel Industry
E.1 Global Steel Production Trends
E.2 Global Steel Demand Trends
E.3 Global Steel Demand Forecasts up to 2010
E.4 Global Steel Consumption Trends
E.5 Global Steel Production Capacity
E.6 Country-Wise Steel Industry Profile
E.6.1 China
E.6.2 Japan
E.6.3 South Korea
E.6.4 European Union
E.6.5 Eastern Europe
E.6.6 Venezuela
F. The Indian Steel Industry
F.1 Growth and Development of the Iron & Steel Industry
F.2 The Liberalized Steel Regime
F.3 New Post Deregulation Additions to Steel Capacity
F.4 Capacity Additions to the Industry at Different Periods
F.5 Industry Profile Today
F.6 Mistakes the Industry Made
F.7 Strengths to Build Upon
F.8 Weaknesses to Overcome
F.9 Opportunities to Exploit
F.10 Threats to Overcome
F.11 Review of Primary and Secondary Steel Sector
F.12 Induction and Arc Furnace Sector
F.13 DR Industry
F.14 Competitiveness of DRI
F.15 Pig Iron Scenario
F.16 Specific Product Scenario
F.17 Hot Rolled Coil/Plate Scenario in India
F.18 Galvanized Sheet Coils Scenario
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G. PEST Framework Analysis of the Indian Steel Industry
G.1 Political Aspects
G.2 Economical Aspects
G.3 Social Aspects
G.4 Technological Aspects
H. Porter's Five Forces Strategy Analysis of the Indian Steel Industry
H.1 Bargaining Power of Buyers
H.2 Bargaining Power of Suppliers
H.3 Competitive Rivalry in the Industry
H.4 Threat of New Entrants
H.5 Threat of Substitutes
H.6 Conclusion
I. Growth in Steel Consumption & Structural Changes in the Indian Economy (1950-2000)
I.1 Aggregate Apparent Consumption of Steel (1950-1999)
I.2 Per Capita Consumption of Steel (1950-1999)
I.3 Relationship between Consumption of Steel and Stages of Economic Development
I.4 Rate of GNP Growth
I.5 Macroeconomic Developments Responsible for India's Slow Progress in Steel Usage'
I.6 Impact of Slow Growth Rate in the Construction Sector
I.7 Conclusion
J. Steel Demand Scenario: 2011-2012
J.1 Objective
J.2 Steel Consumption & Structural Changes
J.3 Macro Model
J.4 Aggregative Forecasting Models
J.5 Disaggregated Methodology
J.6 Scenario Building
J.7 Sensitivity of Steel Demand to Prices
J.8 Export of Finished Steel from India
J.9 Conclusion
J.10 Appendix for the Section
J.11 The Macroeconomic Model
K. Raw Materials for Iron & Steel Industry
K.1 Iron Ore
K.2 Coal
K.3 Non-Coking Coal
K.4 Manganese Ore
K.5 Limestone
K.6 Production of Limestone
K.7 Infrastructure Needs of the Industry
L. Metallics for Steel Making
L.1 Analyzing the Global Metallics Balance
L.2 Scrap Recovery Efforts
L.3 Economic Issues of Scrap Recycling
L.4 Scrap Pricing
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L.5 Steel Melting Scrap Requirement of the Industry
M. Iron & Steel Technology
M.1 Coke Ovens
M.2 Other Iron Making Processes
M.3 Steel Making
M.4 Ladle Metallurgy
M.5 Continuous Casting
M.6 Rolling Mills
M.7 Steel Technological Revolution
M.8 Shifting of Process Route in Steel Making
M.9 Iron-based Steel & Scrap-based Steel Production ' Issues and Opportunities
M.10 Likely Steel Production Process/Technology Routes in Different Regions
M.11 Thin Slab Casting ' Issues and Opportunities
N. The Steel Mills of the 21st Century
O. Technology Deployment in the Indian Steel Industry
O.1 Introduction
O.2 Technology Issues of Indian Steel Industry
O.3 Areas of Technological Concern
O.4 Strategy for Selection of Technology Routes to Make Liquid Steel
O.5 Role and Relevance of Mini Blast Furnace in Indian Context
O.6 Mini Blast Furnaces & Use of Pig Iron in EAF Steel Making
O.7 Thrust of Future Technologies
O.8 Smelting Reduction Processes
O.9 Technology Assessment of Technique Arc Furnace Sector in India
O.10 Technology Assessment of Induction Furnace in India
O.11 Energy Consumption Comparison
O.12 New Technologies Adopted by Indian Steel Industry
O.13 CSP Thin Slab Casting Technology
O.14 Conventional versus Mini Mills in Indian Context
O.15 Role of e-Commerce in Steel
P. International Trade
P.1 Export of Steel from India
P.2 Policy Implications for Trade in Steel
P.3 Projections of Iron & Steel Exports for 2006-2007 and 20011-2012
Q. Restructuring and Mergers/Acquisitions
Q.1 The Global Situation
Q.2 Globalization and its Impact
Q.3 Role of Joint Ventures
Q.4 Mergers and Acquisitions
Q.5 A Regional Analysis of Restructuring
Q.6 Restructuring 'Lessons for the Indian Steel Industry
Q.7 Restructuring of British Steel
Q.8 US Steel Restructuring
Q.9 Restructuring of the Indian Steel Industry
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R. Competitiveness of Indian Steel Industry
R.1 Factors for Competitiveness
R.2 Present Status
R.3 Competitiveness of Indian Steel
R.4 Present Efficiency Levels of Steel Plants
R.5 Domestic Transport of Raw Material & Finished Products
R.6 Strategy for Competitiveness
R.7 Suggested Measures
S. Conclusion
S.1 Government Initiatives
S.2 Industry Initiatives
S.3 Financial Institution Initiatives
T. Major Industry Contributors
T.1 ESSAR Steel Ltd
T.2 ISPAT Industries Ltd
T.3 Jindal Vijaynagar Steel Ltd
T.4 Steel Authority of India Limited
T.5 Tata Iron and Steel Co Ltd
U. Appendix
V. Glossary of Terms
Companies Mentioned
ESSAR Steel Ltd
ISPAT Industries Ltd
Jindal Vijaynagar Steel Ltd
Steel Authority of India Limited
Tata Iron and Steel Co Ltd
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