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You've done your best to get your dream website or web application up and running. Towards the end, you realize you've left analytics out of the equation and won't be able to figure out:
How users are interacting with your site
Where your users are coming from
Which marketing channels are working
The dropping-off point for your users
Analytics is clearly a key piece of your online presence. In our webcast, you will learn how to get Google Analytics up and running on your site, along with the best practices for tracking events on your site or app. We will also take a look at key features that help marketers optimize media spend and help web masters discover problems with their sites early on.
Takeaways from the webcast include:
How to set up Google Analytics
Useful reports & metrics in Google Analytics
When to use event tracking
A guide to conversion tracking
About the Presenter:
Ravish Kamath, Senior Director Products
In his position, Ravish oversees and manages all engineering efforts and implementations for Regalix Labs. With a strong background in web development, product & business process management, community frameworks, and open source technologies, he is instrumental in managing several projects from idea to execution.
Under his leadership, Regalix's online community ventures have developed highly engaged audiences and have gone on to become award-winning successes.