More Related Content Similar to RSPCA Victoria - 2014 Annual Report Similar to RSPCA Victoria - 2014 Annual Report (20) 2. VALUES
Accountability
Preparednesstobeheldaccountableforplans,actions
andoutcomes.
Professionalism
Behaviourandstandardsthatsetthebenchmarkfor
otherorganisations.
Integrity
Soundnessofjudgmentandhonestyineverythingwedo.
Openness
Transparencyinouractions,decisionsandresultstoall
stakeholders.
Creativity
Willingnesstoreviewcurrentoperationsandimplement
newandinnovativeapproachesthatassistinachieving
ouroverallobjectives.
OBJECTIVES
TheRSPCA’sobjectivesaretopromoteandenhancethe
wellbeingofsocietyandthewelfareofitsanimalsby:
EducatingtheVictoriancommunityregardingthehumane
treatmentandmanagementofanimalsandincreasingpublic
awarenessof,andsupportfor,animalwelfare.
Enforcingtheexistinglawstopreventcrueltytoanimals.
Influencingtheamendmentordevelopmentoflegislation
andstandardsconsiderednecessaryfortheprotectionand
welfareofanimals.
Encouragingandprovidingasustainable,needs-based
networkofanimalwelfareservicesacrossthestate,for
thecare,shelter,treatment,rehabilitationandprotection
ofanimalswithinthecapacityandstrategicdirectionsof
theorganisation.
Providingreliefprogramstoassistpeoplewithinthe
communitywhoareexperiencingadversecircumstances,
toenablethemtocareforormanagetheiranimals.
OURORGANISATION
VISION
RSPCAVictoriaisthetrustedadvocateforanimalsand
leadssocialchangesothatallanimalscanliveaccording
totheFiveFreedoms.
FREEDOMfromhungerandthirst
FREEDOMfromdiscomfort
FREEDOMtoexpressnormalbehaviour
FREEDOMfrompain,injuryanddisease
FREEDOMfromfearanddistress
5
FREEDOMS
TheRoyalSocietyforthePreventionofCrueltytoAnimals(Victoria)wasestablishedin1871
andsincethen,theRSPCAhasbecomeAustralia’sleadinganimalwelfareorganisation.
RSPCAVictoriaisamemberofRSPCAAustralia(thefederationoftheeightstateandterritory
RSPCA’sinAustralia).TheRSPCANationalBoardconsistsofthePresidentsortheirnomineesfrom
eachmemberSociety,withtheCEOsinattendanceasadvisors.
Acrossthestate,theRSPCA’scommunityservicesincludetheworkundertakenbyourInspectorate
andourAnimalServicesandEducationteams.TheRSPCAoperatesnineanimalwelfareshelters
inVictoria,providingrefugeandcareandwherepossible,offeringthousandsofanimalsasecond
chance.OurteamofRSPCAInspectorsworkstoprotectanimalsfromcruelty,investigating
complaints,prosecutingoffendersandrescuinganimalsfromdangeroussituations.
TheRSPCAworkstirelesslytoeducatethecommunityregardinganimalwelfareandtoadvocatefor
improvedlegislation.Legislativeimprovementstoprotectanimalshavebeenachievedatbothstate
andfederallevels,thankstothecontinuedlobbyingoftheRSPCA.
Asanot-for-profitorganisation,theRSPCAreliesoncommunitysupporttocarefor‘allcreaturesgreat
andsmall’.Only3%oftheRSPCA’soperatingexpensesaresupportedbyagrantfromtheVictorian
StateGovernment,sowetrulyareanorganisationfundedbythegenerousVictoriancommunity.
RSPCAPROFILE
COVERILLUSTRATION
InlovingmemoryofLeo,ourbelovedcanineambassadorat
RSPCAVictoria.Leospentmanyyearshelpingusspreadthe
wordaboutanimalcareandwelfare,beingthefaceofmany
ofourprogramsandevents.Fullofincredibleenthusiasm
anddetermination,hewasalwayshappytolendahelping
paw.LeobroughtimmensejoytotheRSPCAandeveryone
hemet.Hechangedthelivesofmany–humansandanimals
alikeandhissweetnature,beamingsmileandunforgettable
cuddleswillalwaysberemembered.
3. FINANCIALYEAR
$MILLIONS
20072008200920102011201220132014
25
20
15
10
5
0
AYEARATAGLANCE
ANIMALWELFAREEXPENDITURETREND
SOURCESOFINCOME2013/14
35%
Feesforanimalservices
26%
Bequests
24%
Fundraising
8%
Retailsales
3%
Governmentgrants
2%
Investments
2%
Other
EXPENDITURE2013/14
65%
Animalwelfarerelatedexpenses
15%
Supportservices
7%
Fundraisingandbequestexpenses
7%
Other
6%
Retailexpenses
ORGANISATIONALHIGHLIGHTSANIMALCARE
Ourfostercareprogramwassupported
by450carersandassisted1,950animals–
anincreaseof21%onthepreviousyear.
Ourfostercareprogramassisted
1,950animals–anincreaseof21%on
thepreviousyearandwassupported
by450dedicatedfostercarers.
Adoptioncampaignssuchas
‘ICats’and‘YoungatHeart’fee
waivershelpedussee63%ofcatsand
87.6%ofdogseitheradopted,reunited
withtheirownersorremaininourcare.
OurInspectorsissued303notices
tocomplyandrespondedto10,708
crueltycomplaints,almost15%more
thanlastyear.
WeopenedPetsPlaceinBallarat
whichprovidesacommunityhubfor
petcareinformationandservices.
Thisyearwemicrochippedand
desexedover1,600catsaspart
ofourfreecareprogramforlow
incomeearners.
LEADINGSOCIAL
CHANGE
Advancinganimalwelfarebyleading
socialchange.
Duetostrongcommunitydemand,
ColesannouncedinJanuary2014
thattheirownbrandoffreshchicken
wouldbeexclusivelyRSPCAApproved.
OurCampaignHerovolunteers
assistedustoinfluencebusinesses
to‘ChooseWisely’andconvertto
humanefoods.120restaurantshave
nowmadethatcommitment.
Ourstatebasedpriorityanimalwelfare
campaignscontinuedtoengagedthe
communityandinfluencechange.
Wereachedmorethan126,000people
throughourJumpsRacingcampaign.
EDUCATION,
AWARENESSAND
OUTREACH
Improvinganimalwelfarebyraising
awarenessandchangingbehaviour.
OurEducationprogramspromoted
animalwelfaremessagesto6,380
studentsfrom85schools.
815younganimalloversparticipated
inourSchoolHolidayProgram.
Over70,000socialmediafanswere
engagedinanimalwelfaremessages,
a46%increaseonlastyear.
WesupportedtheRSPCAnational
campaign,SetASisterFree,which
raisedawarenessaboutthewelfare
of11millionhensconfinedtocages
foreggproductioninAustralia.
ADVOCATINGFOR
LEGISLATIONAND
POLICYCHANGE
Contributingtopoliticaldebate
toimprovelegislationandpolicy.
Wedocumentedouranimalwelfare
prioritiesfortheNovember2014state
election,highlightingthekeyanimal
welfareissuesinVictoria,forwhich
weseekgovernmentsupport.
Wesuccessfullyachievedlegislative
changesgoverningpuppyfactories
andwewerevocalaboutourconcerns
followingthelastminutechangesto
theCodeofPracticeforBreeding
andRearingEstablishments.
Wecontinuedtovoiceourconcern
regardingBreedSpecificlegislation,
asthislegislationisineffectivein
preventingdogattacks.
Weexpressedourconcernatthe
government’sproposaltopromote
Victoriaasahuntingdestinationfor
wealthy‘trophyhunters’.
COMMUNITY
ENGAGEMENT
Buildingandstrengtheningour
partnershipsandeffectivelyengaging
thecommunityandstakeholders.
Collaborationwithotheranimal
welfaregroupshelpedtostrengthen
campaignmessagesandincrease
communityawareness.
Weattendedover30eventsacross
Victoriaandmorethan25,000walked
tofightanimalcrueltyatour16Million
PawsWalkeventsheldacrossthestate.
Partnershipswithlocalcouncils
influencedcommunityunderstanding
ofresponsiblepetownership.
Over100workplacegivingpartners
wereengagedtofinanciallysupport
ouranimalwelfareprograms.
ORGANISATIONAL
RESILIENCE
Effectivelymanageourresources,
maintainourstrongreputationand
harnesscommunitysupport.
Themajorprojecttoupgrade
facilitiesatRSPCABurwoodEast
wascompletedinNovember2013.
2,796volunteerscontributedover
258,000hourstosupportouranimal
welfareprogramsandservices.
RSPCAlaunchedanewevent,‘In
theDoghouse’togrowourevent
supportersandprovideanadditional
fundraisingsource.In2014/15weare
hopingtoachievesignificantgrowth
forthisevent.
Werememberedourfallenhero,
InspectorStuartFairlie,whowas
tragicallykilledwhilstdoingthejob
heloved25yearsago.Wepausedto
reflectonthe5thanniversaryofBlack
Saturday,rememberingthepeopleand
animalswholosttheirlives.
Toviewourfullfinancials,pleaseclickhere.
4. ANIMALCAREEachyearwecareforthousandsofanimalswhocomeintooursheltersacrossVictoria.
25,881PRIVATEVET
CONSULTATIONS
900ANIMALS
ATTENDED
BEHAVIOURAL
CLASSES
7,553ANIMALS
DESEXED
Privateclients
andshelter
2,107GENERAL
SURGERIES
Privateclients
andshelter
96%
onlastyear
25,920ANIMALSINTO
OURCARE
450DEDICATED
FOSTER
CARERS
1,950ANIMALS
THROUGHOUR
FOSTERCARE
PROGRAM
21%
onlastyear
10,778CATS
11,844DOGS
87.6%OFDOGS
WEREEITHER
ADOPTED
TONEW
FAMILIES,
REUNITED
WITHTHEIR
OWNERSOR
REMAININ
OURCARE
63%OFCATS
WEREEITHER
ADOPTED
TONEW
FAMILIES,
REUNITED
WITHTHEIR
OWNERSOR
REMAININ
OURCARE
3,301LIVESTOCK,
WILDLIFE,
OTHER
PETS
TheBoardofDirectorscontinuesto
providetheSocietywithessentialstrategic
policydevelopmentanddirection.The
staffandvolunteersremaincommitted
throughthestrategicplantodelivering
ourSociety’sobjectives.AgainIsincerely
thankallofmyBoardcolleaguesand
Boardcommitteemembersfortheir
continueddedicationandsupport.During
theyearMarcoCioboretiredfromthe
Boardafterfouryearsofservice.
TheChiefExecutive,MariaMercurio,
assistedbytheExecutiveManagers
headsupalargeprofessionaland
competentteamwhichincludessome
2,800volunteers.Icongratulatethe
CEOonwhathasbeenachievedthis
pastyearparticularlythecompletion
oftheredevelopmentofourAnimal
CareCentreatBurwoodEast,the
rehousingfiguresfordogsandespecially
cats,whichnowstandsatacombined
figureofover84%,andgeneraladvocacy.
Atthe2013AGM,MariaMercuriogave
noticethatshewishedtoretireasCEO
inAugust2014.ChiefExecutiveOfficersof
RSPCAVictoria,bywhatevertitleappear
tobelongtermhardyservants.Only
sevenpersonshadoccupiedtheposition
by2002.PleasinglyoureighthCEO,Maria
Mercuriohas,at12years,beenalong
termhardyservantofRSPCAVictoriatoo.
Onbehalfofeverymemberofthevery
largeandsupportiveRSPCAcommunity,
IthankMariaforherexcellentleadership
andguidanceshehasprovidedtothe
RSPCAandwishhereverysuccessin
herretirement.
InturnandonbehalfoftheRSPCA
communityIwarmlywelcomeDrLiz
Walkerwhohasbeenappointedthe
ninthChiefExecutiveOfficerofthe
Society.DrWalkerisawellknown
veterinarianinAustraliawithanexcellent
skills-set,particularlyinmanagementand
25years’experienceintheanimalworld.
IwishDrWalkereverysuccess.
GOVERNMENT
RELATIONS
TheRSPCAinVictoriawasfoundedin
July1871whichresultedintheparliament
passingamodicumoflegislation,based
onBritishlaw,topreventcrueltyto
animals.Butitwasnotuntil1980that
animalwelfarefinallybecameapolitical
issueandVictorianswenttothepollsthat
yearwitheachpartypromisingserious
animalwelfarereforms.Principalreforms
weretheestablishmentoftheBureauof
AnimalWelfare,andthedevelopmentof
anewPreventionofCrueltytoAnimalsAct
andaDomesticAnimalsAct.Federally,the
worldacclaimedAustralianAnimalWelfare
Strategy(AAWS)wasadoptedasoverall
governmentpolicy.
Atthebeginningof2014,withoutnotice,
thefederalgovernmentabolishedall
nationalanimalwelfarecommittees,
includingtheAAWS.StateandTerritory
governmentswerequicktowithdraw
supportforanimalwelfareinitiatives,
claimingthattherewasnomoney
availableforsuchworkleavingtheRSPCA
andotherwelfaregroupsinapre-1980
situationandfacingthelonghardslog
tore-establishtheinfrastructurethat
hasbeendestroyedandtoreappoint
personnelwhohavebeenscattered
farandwide.
CAMPAIGNS
TheBoardofRSPCAAustraliaendorses
nationalanimalwelfarecampaignswhich
aretheninitiatedbythenationaloffice
andsupportedbytheeightstatesocieties.
Thecampaigntobanliveexportsfor
slaughtercontinuesasitisnotclearthat
thesanctionsestablishedbytheprevious
nationalgovernmentcontinueandare
adequatelypoliced.Therehasbeena
revivalofthenational'HensDeserve
Better'campaignwhichcompliments
thesuccessfulRSPCAApproved
FarmingScheme.
EstablishedcampaignsofRSPCAVictoria
continuewithonlysomelimitedsuccess
sofar.Thelegislationrequiredforthe
'ClosePuppyFactories'campaignhas
beenpassedbutiscomplextoenforce
andrequiresagreatdealmoremoney
andresourcesfromthegovernmentto
assisttheInspectoratewiththetask;
thebanningofbreedspecificlegislation,
JumpsRacing,DuckandWildlifeShooting;
areallclearlysupportedbythecommunity,
buttherehasbeennoprogressas
theactivitiesareprotectedbyvarious
governmentministerswhowillnoteven
discusstheissuesfurtherwiththeRSPCA.
Therewillbeageneralelectionin
VictoriaonSaturday29November2014.
Pleasemakeyourfeelingsknowntoyour
parliamentaryrepresentative.Acopy
ofRSPCA’sStateElectionPrioritiescan
bedownloadedfromourwebsite
rspcavic.org/stateelectionpriorities.
Internationally,theRSPCAsupportsthe
workofWorldAnimalProtection(formally
knownastheWorldSocietyforthe
ProtectionofAnimals).WAPAustraliais
responsiblefortheAsiaPacificregion
whichincludesChina,India,Thailand,
AustraliaandNewZealand.Attitudes
towardsanimalwelfarearechanging
inthesecountriesandprogressis
beingmade.
ACKNOWLEDGEMENT
Thepastyearhasbeenaverybusyone
fortheRSPCA.Ithankmembersofthe
Board,themanagementteam,staff
andvolunteersfortheirsupportand
outstandingcontributiontomakethe
pastyearsucharewardingone.Iamalso
gratefulfortheongoingsupportgiven
totheRSPCAduringtheyearbysomany
Victorians.TeamRSPCAcontinuesto
makestrongprogressdespitecontinuing
politicaltardiness.Remembertherewill
beageneralelectioninVictoriaon
Saturday29November2014.Please
makeyourfeelingsknowntoyour
parliamentaryrepresentative.
HughJWirthAMCGSJ
HonoraryPresidentandChairman
PRESIDENT'SREPORT
Toviewourfullshelterfigures,pleaseclickhere.
5. PROTECTINGANIMALS
SPECIALISEDCATWELFAREPROGRAMS
CATADOPTIONS
1,122CATSDESEXED
FORLOWINCOME
EARNERS
525CATSMICROCHIPPED
FORLOWINCOME
EARNERS
543CATSADOPTEDAS
PARTOFOUR'ICATS'
FEEWAIVER
294SENIORCATSADOPTEDAS
PARTOFOUR'YOUNGAT
HEART'PROMOTIONS
CATWELFAREINITIATIVESOurfelinefriendsremainapriorityaswepromotecatwelfareinitiativesacrossVictoria,tacklingthe
commonproblemsofoverpopulationandlowreclaimrates.Throughtargetedstandaloneprograms
andpartnershipswithcouncils,wewereabletoprovidesubsidiseddesexing,microchippingand
vaccinationpromotions.Inaddition,weranourverysuccessful‘ICats’feewaiverprogramin
February,MayandJune,whichhelpedmanyofourcatsfindtheirforeverhome.Wecontinued
topromoteour'YoungatHeart'feewaiverforourseniorfelines,permanentlywaivingtheadoption
feeforcatsagedsevenyearsandabove.
3,144
Adultcatsadopted
Agedbetweenfourmonths
andsevenyearsold
2,187
Kittensadopted
294
Seniorcatsadopted
Agedsevenyearsand
above
5,625
TOTALCATSADOPTED
6.7%
6.7%4.8%
4.4%
7.5%
5.8%
7.4%
8.3%
7.1%
40.1%
RSPCAInspectorsworktirelesslytoprotectanimalsfromcruelty,investigatinganimalcruelty
acrossVictoria.OurInspectorsarebasedinGeelong,Melton,Ballarat,Bendigo,Wangaratta,
Sale,Pearcedale,PakenhamandMelbourne.
COMPLAINTSBYAREA
CRUELTYSTATS
WASTHECOSTOFPROVIDINGCAREANDTREATMENTFOR
INSPECTORATECASEANIMALSWHILEUNDERPROTECTIVE
CUSTODYHOLD.
DIDYOUKNOW?
$820,000
10,708COMPLAINTS
RECEIVED
14%
onlastyear
17,995ANIMAL
CRUELTY
OFFENCES
INVESTIGATED
15%
onlastyear
TOP5
COMPLAINTS
5,216INSUFFICIENTFOOD,
WATER,SHELTER
2,481HUSBANDRYISSUE
2,317UNDERWEIGHT
ANIMAL
2,236
INSUFFICIENT
TREATMENTOFASICK
ORINJUREDANIMAL
1,375
ABANDONEDANIMAL
ToviewourfullInspectorateresultsandtoreadmoreaboutourprosecutions,pleaseclickhere.
6. CAMPAIGNINGFORCHANGERSPCAVictoriahasalonghistoryofharnessingcommunitysupportandadvocating
forlegislationandpolicychange,toimproveanimalwelfareawarenessandoutcomes.
CLOSEPUPPY
FACTORIES
Our2013campaigntargeted
Christmasshopperstoreduceimpulse
buying,raiseawarenessandpromote
responsiblepetownership.Consumers
wereencouragedtodonate,purchase
puppyfactorymerchandise,adopt,
pledgetheirsupportontheclose
puppyfactorieswebsite,shareour
puppyfactoryvideoandvisitour
SmartPuppyandDogsBuyer’sGuide.
InApril2014,therevisedbreeding
andrearingcodewasannounced.
Despitesubmissionstothegovernment
topushforchangestoimprovethe
welfareofbreedingdogs,wewere
shockedtoseelastminutechanges
beingannouncedwhichwouldallow
femaledogstobebredfortheirentire
lifetime,andpre-matingandpost-
birthingveterinarychecksofbreeding
bitchesnon-compulsory.Wevoiced
ourconcernsthroughthemedia
regardingthewelfareimplications
ofthesechanges.
JUMPSRACING
InOctober2013welaunchedour
campaigntargetingSpringRacing
Carnivalattendees,educatingrace
goersthathorsesthatfailatthe
flatscanendupinjumpsracingthe
followingautumn.Anintegrateddigital
marketingcampaignutiliseddigital
advertising,socialengagementthrough
Twibbonandpetitions,reachingmore
than126,000peoplethroughour
campaignviasocialmedia.
InMarch2014ouractivitiescoincided
withthelaunchofthe2014jumps
racingseason.Wehighlightedthe
government’s$2millioninvestment
intojumpsracingbyplacingadsin
TheAgeandWarrnamboolStandard,
whichgeneratedadditionalmedia
interviewsandcoverage.Morethan
400peoplevisitedourwebsitetoemail
theirMPandexpresstheirconcerns
withthiscruelsport.
DUCKSHOOTING
On15March2014theduckshooting
seasoncommencedforanotheryear.
Sadlymanybirdswerekilledand
injuredforthis‘sport’.LocalMayors
werecontactedbyCEOMariaMercurio
urgingthemtoreconsidertheirsupport
ofduckshooting.
Welauncheda‘meetyourMP’activity
toencourageoursupporterstomeet
withtheirMPtohighlighttheissues
andaskforchange.RSPCAsupporters
wereprovidedwithastepbystep
toolkitandavideohighlightingthe
brutalityofthis'sport'.
EveryVictorianMPwassentaletter
fromourCEOoutliningthenumber
ofshootersintheirelectorate.
EveryregioninVictoriaonlyhasa
tinypercentageofshootersintheir
electorate,withthehighestbeing
amere2.8%inGippslandEast.
InJune2014thestategovernment
releasedareportsuggestingVictoria
couldfinanciallybenefitbypromoting
huntingtourism.Theyacknowledged
thatthisprogramwouldbeatargeted
toaselectgroupofpeoplewho
wouldpaysignificantamountsforthe
experience.RSPCAVictoriapublicly
opposedthismodelduetoour
concernthatanimalwelfarewas
beingseverelycompromised.
RODEOS
TheRSPCAisstronglyopposedto
rodeos.Thepotentialforsignificant
injury,suffering,distressorevendeath
totheanimalsinvolvedissignificant.
Sadly,lastyear,morethan15rodeos
wereheldinVictoria.
Welaunchedanintegrateddigital
campaigndesignedtoincrease
awarenessabouttheinherentcruelty
ofthissport.Wecontactedmorethan
20,000supporterswhichleadtoover
800emailssenttoMPsfromVictorians
wantingtoseerodeosbanned.
Inaddition,weutilisedthesocial
awarenesssharingplatform
ThunderclapalongwithFacebook
andourwebsitetopromoteour
messages,creatingareachofover
169,000peopleonsocialmedia.
Allsponsorsandcouncilshosting
rodeoeventswerecontactedbythe
RSPCA,urgingthemtoreconsider
theirsupportofrodeos.
DOGSINHOTCARS
Surprisingly,itisstillnotwidelyknown
thatadogcandieinahotcarinunder
sixminutes.Toreduceincidencesthis
year,ourcampaigningeffortsfocused
oncreatingawarenessthroughonline
engagement,publicrelationsandthe
distributionof‘dogsinhotcars’posters
throughoutthecommunity.
In2013/14theawarenesscampaign
reachedmorethan200,000people
viaRSPCAVictoria’sFacebookpage;
thevastmajorityofpeoplewerein
favourofhelpingusreduceincidences
byspreadingthemessageonour
behalf.Inaddition,186posterswere
distributedtolocalcouncils,Bunnings
andMastersandsomevetclinics.
ParksVictoriaalsowelcomedthe
opportunitytoworkwithRSPCA
Victoriaandpledgedtoenhance
theircommunicationtothepublic
aboutbringingdogstoparks.
Historically,visitorshadtokeep
theirdogsinthecarastheywere
prohibitedinthepark.RSPCAVictoria
providedguidancetoParksVictoria
abouttheinherentdangersoflocking
dogsinhotcarsandtheneedfor
clearcommunicationsbeforepeople
visittheirparks.
NATIONALCAMPAIGN
SUPPORT
Wemaintainedourcommitmentto
supportnationalRSPCAcampaignsthis
year.InJanuary2014Colesannounced
thattheirownbrandoffreshchicken
isnowRSPCAApproved.Theyalso
committedtosellingRSPCAApproved
turkeyduringthepeakChristmas
periodandallColesbrandofeggs
arealsocagefree.
InFebruary2014the'SetaSister
Free'campaignwaspromotedto
raiseawarenessaboutthewelfare
of11millionhensconfinedtocages
foreggproductioninAustralia.
CelebrityambassadorsMichelle
Bridges,LauraCsortan,Magdalena
RozeandDrKatrinaWarrenhelped
tohighlightthat65%ofalleggs
producedinAustraliacomefrom
cagedhens.Withatleast40%of
eggsproducedgoingintofood
manufacturing,restaurants,cafés
andcatering,it'sarealitythatmost
Australiansareconsumingcaged
eggswithoutevenrealising.
CAMPAIGNADVOCATESWEREREACHEDTOTAKE
ACTIONTOIMPROVEANIMALWELFARESTANDARDS
ANDINFLUENCEDECISIONMAKERS.
DIDYOUKNOW?
36,637
Formorecampaigndetailsclickontheaboveicons.
7. COMMUNITYSUPPORTTheVictoriancommunitycontinuestodemonstratepassionandcommitmenttoanimalwelfare
bygenerouslysupportingtheRSPCA.
Despiteanotheryearofeconomicchallenges,outcomesofourvariousfundraisingprogramsand
eventssawanincreaseonthepreviousyear,helpingustocontinueprovidingvitalanimalwelfare
supportwithinthecommunity.
WORKPLACEGIVING
ANIMALAMBASSADORS
LASTINGLEGACIES
OVER$250,000DONATEDBYINDIVIDUALS
FROM100BUSINESSES
150PEOPLELEFT
ALASTING
LEGACY
OVER$7,700,000INCONTRIBUTIONS
THISYEAR
11%
onlastyear
2,300ANIMAL
AMBASSADORS
OVER$700,000REGULARDONATIONS
9%
onlastyear
$927,004RAISEDTHROUGH
THESEEVENTS
GRANTS
Wewouldliketoacknowledgeandgivethankstothe
followinggrants:
AnimalWelfareFoundationofAustraliaprovidedfunding
forourEducationprograms.
DEPIAnimalWelfareFundprovidedfundingtosupportthe
upgradeoftherabbitcarefacilitiesatourPeninsulaShelter.
HelenMacphersonSmithTrustprovidedfundingto
supportour21stCenturyLearningEducationprogram.
PerpetualTrusteesJ&TDaleyCharitableTrustprovided
fundingforcaninewelfareboardingservices.
EquityTrusteesHazelandArthurBruceBequestprovided
fundingfortheupgradeofourlivestockandequinefacilities
atourPeninsulaShelter.
HIGHLIGHTS
Thisyearwecontinuedtoexpandoureventspresencewithinthecommunitybyattendingalmost
30eventsacrossVictoria.
Morethan25,000peoplewalkedtofightanimalcrueltyatourMillionPawsWalk.Walkswereheld
in16locationsacrossVictoriaandparticipantshelpedtoraisearecord$535,790foranimalsin
need.Wesawa66%increaseinpeopleactivelyfundraisingforthewalk,whichmadeasignificant
contributiontoourwonderfulresults.We’rethankfultoourgeneroussponsorsforhelpingtomake
ourbiggestfundraisingeventpossible.
Miragecarfortheevent.
Thisyearover1,500peoplebakedupastormfor‘CupcakeDayfortheRSPCA’tohelpusraise
over$260,000foranimalsinneed.
Wewereexcitedtointroduceournewevent,‘IntheDogHouse’,whichsawourCEOand
wonderfulsupporters‘gostray’forthenightandsleepunderthestars,raising$33,000.
$261,179RAISEDFROM
CUPCAKEDAY
$535,790RAISEDAT
MILLIONPAWSWALK
$130,035RAISEDATTHE
WORLDANIMAL
DAYGALABALL
8. OURVOLUNTEERSENGAGINGVICTORIANS
RSPCAVictoriarecognisesthat
youngpeoplearethekeyto
promotingtheanimalwelfare
messageinthecommunity.
1,573
Secondaryandtertiary
students
1,555
Primarystudents
1,066
CertIIinanimalstudies
815
SchoolHolidayPrograms
717
CAREprogram
654
Other
STUDENTS
258,490HOURS
CONTRIBUTED
$5,000,000WORTHOF
TIMEDONATEDOURVOLUNTEERSASSISTEDINALL
ASPECTSOFOURWORKINCARING
FORANDPROTECTINGANIMALS
2,796VOLUNTEERS
GAVETHEIRTIME
HIGHLIGHTS
Implementedskillsprogressionrolestogiveourvolunteersvaluableexperiencesandexpand
theirskillsandknowledgeoftheRSPCA.
Implementedaspecialrostertocareforourpuppyfactorydogs.Ourvolunteerswereinstrumental
inthesocialdevelopmentandrehabilitationofthesedogswhileinourcare.
Wewelcomednewcorporatepartnersintoourcorporatevolunteeringprogram.
*Basedonaveragestaffwages.
70,000FANSONSOCIAL
MEDIA
46%
onlastyear
162,500MONTHLYWEBSITE
VISITS
9ANIMAL
SHELTERS
2PETSPLACE
CENTRES
HOURSTAUGHT
2,143
SESSIONSHELD
3556,380
TOTALSTUDENTSTAUGHTSCHOOLSINVOLVED
85
Toreadmoreaboutoureducationprograms,pleaseclickhere.
9. HONORARYLIFEMEMBERSHonoraryLifeMembershipisthehighestrecognitiongivenbyRSPCAVictoria.Awarded
byourBoard,HonoraryLifeMembershipacknowledgesthoseindividualswhohavemade
asignificantcontributiontoourorganisationandanimalwelfare.Thesuccessfulnominees
andworthyrecipientsfor2013wereMrsRoelfina(Fina)Jannenga,MrsChristineMatthews
andMrRowanWebb.
MissBettyAmsdenOAM
DrJohnAyerbe
MrFredBain
MrPeterBarber
MrsHBartholomew
MrJohnBates
MrsLorraineBates
MissLaurieBatiste
MrDougBaudinette
DrRobertBegg
DrOnnBen-David
DrSusanBevan
MrCharlesBrown
MrsJoanBrown
MrPeterBrown
MrsLynnBuckley
MrsJanButcher
MrsMarciaBylsma
MrsEricaCairns
ProfIvanCaple
MrRobertCarraill
MrCliveandMrsLyndaCatlow
MrsKarenCosgriff
MrsJaniceCrowley
MrRobCurtis
MissBarbaraDart
MrDavidElsumAM
SnrSgtPeterGiven
MrsNeridaGray
MrAGHall
MrsBarbaraHalse
TheHonVernonHauser
MsKarenHazel
MrMichaelHolland
MrRichardHunter
MrsRoelfinaJannenga
DrNevilleJapp
MrsJuneKillian
MsBettyKelly
MrKeithKing
MrStuartLawson
MrsRosemaryLawton
MrsRosemaryLill
MissHazelLuke
DrBarbaraMaddern-Wellington
MrsUrsulaManning
MrsChristineMatthews
MrsHeatherMcCracken
MrsBarbaraMeehan
CaptMichaelJMeehan
DrBronwynNeubecker
MrsCynthiaNeubecker
MrKevinO'Brien
MsGlennysOogies
MrsCarolLJPenman
DrPeterPenson
MissNinonPhillips
MrsAnnPollard
MrBrianReid
MrsHRonzio
MrPatSalmon
MrStephenSedgman
MrsLynetteSedgman
DrMichaelSheedy
MrFSmith
MrsDianneSmith
MrJamesTSmithB.CommFEA
ProfVirginiaPStuddert
MsShirleySullivan
MrRobThomas
MrsJeanWallbridge
DrCaroleWebb
MrRowanWebb
MsShirleyWesterburg
TheHonFrankWilkesAM
MrsLornaWilliams
DrHughWirthAMCGSJ
MrsBettyWood
MrsJanetWood
MrGrahamZetter
MrsSallyZetter
HonoraryLifeMembershipwasawarded
tothefollowingindividualswhohavenow
sadlypassedaway.Theircontributionto
animalwelfareandtheRSPCAwillbe
remembered.
MrCharles(Bill)Beauchamp
MrPeterDunk
MsMarieGardner
MrsEdnaHambridge
MrGarthHodge
MsBarbaraHorn
MrMontyJames
MrsAlwynneJonaOAM
MrsMarjoryKentOAM
MrsPhylisLowe
MrsMargaretMatthews
MrsHelenMoore
MissNanMoore
DameElisabethMurdochACDBE
MrsEPaxton
MrMichaelSchildberger
MrsDSipavicius
SUPPORTERSANDSPONSORS
RSPCAVictoriawouldalsoliketothankthefollowingcompaniesfortheirgeneroussupport:
CloakroomMedia,ColesSupermarkets,CupcakeBakery,EntertainmentOne,FurreverPhotography,GorgeousFilms,
InsuranceAustraliaGroup(IAG),JamesWalshePhotography,JustTraffic,LittlePixelBox,ModernPromotions,NationalAustraliaBank,
ParkesProperty,PeterAlexander,RyansSupaIGA,Shevan.JPhotography,U-bahndesign.
Hill'sPetNutritionwasthenational
sponsorofMillionPawsWalkandmajor
sponsorofRSPCAanimalshelters.
Over7years,theBendigoBankRSPCA
RescueVisaCreditCardhascontributed
substantiallytowardssupportingRSPCA
Victoria'sadoptionprograms.
TheRitchiesCommunityBenefits
Programisamajorsupporterof
RSPCAVictoria,makingoutstanding
contributionseachyear.
EastsideMitsubishiwasthemajor
VictoriansponsoroftheMillion
PawsWalk2014.
CircuITRecruitmentdonateasignificant
portionoftheirworkplacement
commissionstoRSPCAVictoria
throughouttheyear.
BlueStarDMprovidebothprobonoand
discountedprintingandmailingservices
toensurewecanraiseawarenessand
fundsforthecareofourshelteranimals.
Weareextremelygratefulforthegenerosityofourcorporatepartnersandtheircustomers
whocontinuetoprovidemuchneededsupporttohelpuscontinueprovidingourvitalanimal
welfareservicesacrossVictoria.
Clickonoursupporterandsponsorsnamestovisittheirsite.
11. RSPCA VICTORIA
CONTACT DETAILS
Burwood East
3 Burwood Highway
Burwood East 3151
03 9224 2222
Ballarat
115A Gillies Street South
Ballarat 3350
03 5334 2075
Pets Place Ballarat
27 Albert Street
Sebastopol 3356
03 5335 5909
Bendigo
20 Pipers Lane
Bendigo 3550
03 5441 2209
Castlemaine
24 Langslow Street
Castlemaine 3450
03 5472 5277
Epping
335 O’Herns Road
Epping 3076
03 9408 7356
Pets Place Epping
14A, 560 – 650 High Street
Epping 3076
03 9401 0222
Peninsula
1030 Robinsons Road
Pearcedale 3912
03 5978 9000
Portland
185 Darts Road
Portland 3305
03 5523 4690
Wangaratta
1 Connell Street
Wangaratta 3677
03 5722 2874
Warrnambool
23 Braithwaite Street
Warrnambool 3280
03 5561 2591
THANKYOUOn behalf of all the animals, we thank everyone who has helped
us to continue building for the future of animal welfare in Victoria.
Your local RSPCA can provide support and guidance regarding
animal welfare. You’ll also find many animals looking for a second
chance at happiness. If you are considering adopting an animal
or simply want to see how your support of the RSPCA makes a
difference, call into your local RSPCA or click here.
The Royal Society for the Prevention
of Cruelty to Animals (Victoria)
rspcavic.org
ACN 131 965 761 ABN 56 749 449 191
