Viral video marketing strategies

Viral video marketing strategies
In this file, we share with you all information that related to viral video
marketing strategies such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
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· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In 2013, the stand-out winner in the race to create the most viral piece of
branded content was Dove, with its three-minute Real Beauty Sketches
film.
That is according to Visible Measures, a US-based company that tracks
the online performance of branded videos and collects metrics on how
audiences engage with them and share them with others.
By late December 2013, when Visible Measures' analysts sat down to
compile their list of the year's top 10 viral videos, Real Beauty Sketches
had scored almost 136m views since its mid-April launch on YouTube.
The film, which shows FBI-trained forensic artist Gil Zamora sketching
portraits of women from their own descriptions, and from the
Video marketing. Free pdf download examples Page 1

descriptions of strangers, clearly struck a chord with global audiences
who recognised that, when it comes to personal appearance, women are
often their own worst critics.
Second place went to Turkish Airlines, with The Selfie Shootout, which
depicted sports stars Kobe Bryant and Lionel Messi sending each other
self-portraits from a variety of exotic locations to which the airline flies.
Third and fourth places, meanwhile, went to Volvo Trucks (with the
Epic Split ad, featuring Jean-Claude van Damme) and Google (with its
Chrome For campaign).
So what is the big secret that these brands share? What does it take for a
piece of content to go viral?
The fact is that there is no easy answer to those questions, says James
Whatley, social media director at Ogilvy & Mather Advertising London,
part of the international advertising, marketing and public relations giant
that created Dove's Real Beauty Sketches.
"You may as well read an instruction manual on how to win the lottery,"
he says. "Yes, you might pick up a few tips, but any major success will
be purely accidental."
Creating the best possible content is a good start, of course, and
promoting that content should be the next step.
"Viral hits ride the zeitgeist, they capture the imagination," says Whatley
– but they also "have significant investment behind them to ensure that
enough eyes turn into enough clicks and enough shares."

In other words, Real Beauty Sketches did not succeed on emotional
resonance alone. It was also backed up by a rock-solid media planning,
distribution and public relations strategy.
At digital agency Tribal Worldwide London, head of strategy Allan
Blair is inclined to agree. "It's rare that content (especially branded
content) gets traction without a large media spend behind it, or at least a
large amount of money to kickstart initial interest," he says
With that in mind, smaller brands with more limited budgets should
perhaps define "viral" on their own terms.
"Big budget campaigns by big brands achieve big results, certainly – but
that's not achievable for every business," says Kate Cooper, managing
director at social media agency Bloom Worldwide. No brand should be
putting together online content purely with the goal of "going viral" in
any case, she says. "It's too hit and miss."
Instead, the aim should be powerful, timely storytelling that reaches as
wide an audience as possible, she says, and this can be delivered by
smaller pieces of "microcontent" – such as videos, photos, polls, games
and quizzes – that do not cost as much to make and can therefore be
produced at greater volume.
Take, for example, Dollar Shave Club, a US-based start-up that delivers
razor blades to customers on a subscription basis: it first made waves
with a low-budget comedic launch video that quickly went viral on
YouTube back in March 2012 and was the talk of that year's SXSW
technology conference in Austin, Texas. Later that year, the fledgling

company nailed down almost $10m (£6m) in venture capital funding as
a result of the attention – and increased sales – its video had attracted.
For more established brands, an existing network of fans and followers
on social media networks such as Facebook and Twitter can be
powerful, as can links with the blogger community. After all, it is the
people already loyal to a brand that are more likely to share branded
content with their own friends, followers and readers.
Microcontent typically takes three forms, says Cooper:
• Planned content around a specific event, such as Valentine's Day or a
big sporting fixture.
• Real-time content, which is more spontaneous and trend-driven
developed in response to an event or issue being discussed online. "You
may only have a matter of hours to turn content around but, if you can
capture the moment, you can achieve real and rapid traction," she says.
• User-generated content: brands can often build compelling campaigns
around the content produced by their customers, such as Instagram
photos of a favourite outfit or recommended holiday destination.
The simple rule is this: no brand should be intimidated by the
megabucks budgets and sky-high production values of big-brand viral
campaigns. There is still huge value to be gained from more modest
attempts to engage with online audiences, as long as they're timely,
relevant and compelling.

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Viral video marketing strategies

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