SlideShare a Scribd company logo
1 of 14
Download to read offline
Key Findings:
Ecommerce Page Speed
& Web Performance
State of the Union – Fall 2013
Web speed has become a mainstream issue.
But what impact, if any, has this had on the websites that many of us use every day?
Slide 2
Why Retailers Need to Care About Speed

In one study, a 1-second page delay led to…

3.5
%

conversion rate decrease

2.1
%

cart size decrease

9.4
%

page view decrease

8.3
%

bounce rate increase
Strangeloop Networks, Case Study: The impact of HTML delay on mobile business metrics, November 2011

Slide 3
Why Retailers Need to Care About Speed

Walmart.com found that…

For every 1 second of load time improvement,
the site experienced up to a 2% increase in conversions.
For every 100 milliseconds of improvement,
incremental revenues grew by up to 1%.
Real User Monitoring at Walmart.com, February 2012

Slide 4
How Fast Are Top Retail Sites
for Real Users?
Test Methodology

We tested the home pages of the top 500 ecommerce sites, as
ranked by Alexa.com, over Internet Explorer 10, Firefox 22, and
Chrome 29*:
•
•

•
•
•

Load time
Time to interact (TTI) – When primary content loads in the browser
and becomes interactive
Size (KB)
Number of page resources
Adoption of core performance best practices (e.g. use a CDN,
enable keep-alives, compress resources, progressive image
rendering)

*Except where otherwise noted, results discussed in the following slides are for Chrome 29.

Slide 6
Key Findings

1. The trend toward bigger, slower pages continues.

2. The median page takes 5.3 seconds to become interactive.
3. Three common design best practices are failing users.

4. Adoption of performance best practices is inconsistent.
5. Browser vendors are not keeping pace with page demands.

Slide 7
Who Was Fastest?

Note that load time is not always the most meaningful
measure of a site’s performance.
Slide 8
Finding #1: Pages Are Bigger and Slower

The median page took 8.56 seconds
to load for first-time visitors –
a 14% slowdown over the median
recorded three months ago.

The median page was 1258 KB
and contained 92 resources
(images, JavaScript, etc.).
Slide 9
Finding #2: Median TTI Is 5.3 Seconds

Slide 10
Finding #3: Design Best Practices Are Failing Users

When combined with performance delays, three common
design best practices negatively affect the user experience:
1. Feature banner loads last
2. Feature banner loads last… with call-to-action button at the bottom

3. Feature banner loads last… with no call-to-action

Slide 11
Finding #4: Performance Best Practices Are Inconsistent

Among the top 100 sites, adoption of some best practices is nearing saturation,
while others remain neglected.
Slide 12
Finding #5: Browser Vendors Are Not Keeping Pace

Across major browsers, performance is trending downward
as vendors struggle to keep pace with the demands
of today’s large, complex, dynamic web pages.

Slide 13
Takeaways

1. Performance is still a critical issue for leading ecommerce sites.
2. Site owners are relying on CDNs and ADCs to shoulder the
performance optimization burden.
3. There are significant untapped opportunities to make
acceleration gains.
4. Site owners need to study the performance of their pages
in real-world scenarios.

There are 12 things site owners can do to cure
performance pains.
Download our free report to learn more.
http://www.radware.com/stateoftheunion-fall2013

Slide 14

More Related Content

More from Radware

The Real Cost of Slow Time vs Downtime
The Real Cost of Slow Time vs DowntimeThe Real Cost of Slow Time vs Downtime
The Real Cost of Slow Time vs DowntimeRadware
 
Cyber Attack Survival: Are You Ready?
Cyber Attack Survival:  Are You Ready?Cyber Attack Survival:  Are You Ready?
Cyber Attack Survival: Are You Ready?Radware
 
Radware ERT Threat Alert: Shellshock Bash
Radware ERT Threat Alert: Shellshock BashRadware ERT Threat Alert: Shellshock Bash
Radware ERT Threat Alert: Shellshock BashRadware
 
The Art of Cyber War: Cyber Security Strategies in a Rapidly Evolving Theatre
The Art of Cyber War:  Cyber Security Strategies in a Rapidly Evolving TheatreThe Art of Cyber War:  Cyber Security Strategies in a Rapidly Evolving Theatre
The Art of Cyber War: Cyber Security Strategies in a Rapidly Evolving TheatreRadware
 
Mobile Web Stress: Understanding the Neurological Impact of Poor Performance
Mobile Web Stress:  Understanding the Neurological Impact of Poor PerformanceMobile Web Stress:  Understanding the Neurological Impact of Poor Performance
Mobile Web Stress: Understanding the Neurological Impact of Poor PerformanceRadware
 
Emotional Engagement and Brand Perception
Emotional Engagement and Brand PerceptionEmotional Engagement and Brand Perception
Emotional Engagement and Brand PerceptionRadware
 
InfoSecurity Europe 2014: The Art Of Cyber War
InfoSecurity Europe 2014:  The Art Of Cyber WarInfoSecurity Europe 2014:  The Art Of Cyber War
InfoSecurity Europe 2014: The Art Of Cyber WarRadware
 
OpenStack Networking: Developing and Delivering a Commercial Solution for Lo...
OpenStack Networking:  Developing and Delivering a Commercial Solution for Lo...OpenStack Networking:  Developing and Delivering a Commercial Solution for Lo...
OpenStack Networking: Developing and Delivering a Commercial Solution for Lo...Radware
 
SecureWorld St. Louis: Survival in an Evolving Threat Landscape
SecureWorld St. Louis:  Survival in an Evolving Threat LandscapeSecureWorld St. Louis:  Survival in an Evolving Threat Landscape
SecureWorld St. Louis: Survival in an Evolving Threat LandscapeRadware
 
In the Line of Fire - The Morphology of Cyber-Attacks
In the Line of Fire - The Morphology of Cyber-AttacksIn the Line of Fire - The Morphology of Cyber-Attacks
In the Line of Fire - The Morphology of Cyber-AttacksRadware
 
Survival in an Evolving Threat Landscape
Survival in an Evolving Threat LandscapeSurvival in an Evolving Threat Landscape
Survival in an Evolving Threat LandscapeRadware
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksRadware
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksRadware
 
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security Radware
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksRadware
 
SecureWorld: Information Security Adaption: Survival In An Evolving Threat L...
SecureWorld:  Information Security Adaption: Survival In An Evolving Threat L...SecureWorld:  Information Security Adaption: Survival In An Evolving Threat L...
SecureWorld: Information Security Adaption: Survival In An Evolving Threat L...Radware
 
Briefing on Recent US Bank Attacks and 2012 Attack Trends
Briefing on Recent US Bank Attacks and 2012 Attack TrendsBriefing on Recent US Bank Attacks and 2012 Attack Trends
Briefing on Recent US Bank Attacks and 2012 Attack TrendsRadware
 
Providing best response times, tightest security and highest availability for...
Providing best response times, tightest security and highest availability for...Providing best response times, tightest security and highest availability for...
Providing best response times, tightest security and highest availability for...Radware
 
Stock Exchanges in the Line of Fire-Morphology of Cyber Attacks
Stock Exchanges in the Line of Fire-Morphology of Cyber AttacksStock Exchanges in the Line of Fire-Morphology of Cyber Attacks
Stock Exchanges in the Line of Fire-Morphology of Cyber AttacksRadware
 
Attackers Vs. Defenders: Restoring the Equilibrium
Attackers Vs. Defenders: Restoring the EquilibriumAttackers Vs. Defenders: Restoring the Equilibrium
Attackers Vs. Defenders: Restoring the EquilibriumRadware
 

More from Radware (20)

The Real Cost of Slow Time vs Downtime
The Real Cost of Slow Time vs DowntimeThe Real Cost of Slow Time vs Downtime
The Real Cost of Slow Time vs Downtime
 
Cyber Attack Survival: Are You Ready?
Cyber Attack Survival:  Are You Ready?Cyber Attack Survival:  Are You Ready?
Cyber Attack Survival: Are You Ready?
 
Radware ERT Threat Alert: Shellshock Bash
Radware ERT Threat Alert: Shellshock BashRadware ERT Threat Alert: Shellshock Bash
Radware ERT Threat Alert: Shellshock Bash
 
The Art of Cyber War: Cyber Security Strategies in a Rapidly Evolving Theatre
The Art of Cyber War:  Cyber Security Strategies in a Rapidly Evolving TheatreThe Art of Cyber War:  Cyber Security Strategies in a Rapidly Evolving Theatre
The Art of Cyber War: Cyber Security Strategies in a Rapidly Evolving Theatre
 
Mobile Web Stress: Understanding the Neurological Impact of Poor Performance
Mobile Web Stress:  Understanding the Neurological Impact of Poor PerformanceMobile Web Stress:  Understanding the Neurological Impact of Poor Performance
Mobile Web Stress: Understanding the Neurological Impact of Poor Performance
 
Emotional Engagement and Brand Perception
Emotional Engagement and Brand PerceptionEmotional Engagement and Brand Perception
Emotional Engagement and Brand Perception
 
InfoSecurity Europe 2014: The Art Of Cyber War
InfoSecurity Europe 2014:  The Art Of Cyber WarInfoSecurity Europe 2014:  The Art Of Cyber War
InfoSecurity Europe 2014: The Art Of Cyber War
 
OpenStack Networking: Developing and Delivering a Commercial Solution for Lo...
OpenStack Networking:  Developing and Delivering a Commercial Solution for Lo...OpenStack Networking:  Developing and Delivering a Commercial Solution for Lo...
OpenStack Networking: Developing and Delivering a Commercial Solution for Lo...
 
SecureWorld St. Louis: Survival in an Evolving Threat Landscape
SecureWorld St. Louis:  Survival in an Evolving Threat LandscapeSecureWorld St. Louis:  Survival in an Evolving Threat Landscape
SecureWorld St. Louis: Survival in an Evolving Threat Landscape
 
In the Line of Fire - The Morphology of Cyber-Attacks
In the Line of Fire - The Morphology of Cyber-AttacksIn the Line of Fire - The Morphology of Cyber-Attacks
In the Line of Fire - The Morphology of Cyber-Attacks
 
Survival in an Evolving Threat Landscape
Survival in an Evolving Threat LandscapeSurvival in an Evolving Threat Landscape
Survival in an Evolving Threat Landscape
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber Attacks
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber Attacks
 
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security
Radware DefenseFlow-The SDN Application That Programs Networks for DoS Security
 
In the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber AttacksIn the Line of Fire-the Morphology of Cyber Attacks
In the Line of Fire-the Morphology of Cyber Attacks
 
SecureWorld: Information Security Adaption: Survival In An Evolving Threat L...
SecureWorld:  Information Security Adaption: Survival In An Evolving Threat L...SecureWorld:  Information Security Adaption: Survival In An Evolving Threat L...
SecureWorld: Information Security Adaption: Survival In An Evolving Threat L...
 
Briefing on Recent US Bank Attacks and 2012 Attack Trends
Briefing on Recent US Bank Attacks and 2012 Attack TrendsBriefing on Recent US Bank Attacks and 2012 Attack Trends
Briefing on Recent US Bank Attacks and 2012 Attack Trends
 
Providing best response times, tightest security and highest availability for...
Providing best response times, tightest security and highest availability for...Providing best response times, tightest security and highest availability for...
Providing best response times, tightest security and highest availability for...
 
Stock Exchanges in the Line of Fire-Morphology of Cyber Attacks
Stock Exchanges in the Line of Fire-Morphology of Cyber AttacksStock Exchanges in the Line of Fire-Morphology of Cyber Attacks
Stock Exchanges in the Line of Fire-Morphology of Cyber Attacks
 
Attackers Vs. Defenders: Restoring the Equilibrium
Attackers Vs. Defenders: Restoring the EquilibriumAttackers Vs. Defenders: Restoring the Equilibrium
Attackers Vs. Defenders: Restoring the Equilibrium
 

Recently uploaded

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelDeepika Singh
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMKumar Satyam
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdfSandro Moreira
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)Samir Dash
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 

Recently uploaded (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 

Key Findings: Ecommerce Page Speed & Web Performance - State of the Union (Fall 2013)

  • 1. Key Findings: Ecommerce Page Speed & Web Performance State of the Union – Fall 2013
  • 2. Web speed has become a mainstream issue. But what impact, if any, has this had on the websites that many of us use every day? Slide 2
  • 3. Why Retailers Need to Care About Speed In one study, a 1-second page delay led to… 3.5 % conversion rate decrease 2.1 % cart size decrease 9.4 % page view decrease 8.3 % bounce rate increase Strangeloop Networks, Case Study: The impact of HTML delay on mobile business metrics, November 2011 Slide 3
  • 4. Why Retailers Need to Care About Speed Walmart.com found that… For every 1 second of load time improvement, the site experienced up to a 2% increase in conversions. For every 100 milliseconds of improvement, incremental revenues grew by up to 1%. Real User Monitoring at Walmart.com, February 2012 Slide 4
  • 5. How Fast Are Top Retail Sites for Real Users?
  • 6. Test Methodology We tested the home pages of the top 500 ecommerce sites, as ranked by Alexa.com, over Internet Explorer 10, Firefox 22, and Chrome 29*: • • • • • Load time Time to interact (TTI) – When primary content loads in the browser and becomes interactive Size (KB) Number of page resources Adoption of core performance best practices (e.g. use a CDN, enable keep-alives, compress resources, progressive image rendering) *Except where otherwise noted, results discussed in the following slides are for Chrome 29. Slide 6
  • 7. Key Findings 1. The trend toward bigger, slower pages continues. 2. The median page takes 5.3 seconds to become interactive. 3. Three common design best practices are failing users. 4. Adoption of performance best practices is inconsistent. 5. Browser vendors are not keeping pace with page demands. Slide 7
  • 8. Who Was Fastest? Note that load time is not always the most meaningful measure of a site’s performance. Slide 8
  • 9. Finding #1: Pages Are Bigger and Slower The median page took 8.56 seconds to load for first-time visitors – a 14% slowdown over the median recorded three months ago. The median page was 1258 KB and contained 92 resources (images, JavaScript, etc.). Slide 9
  • 10. Finding #2: Median TTI Is 5.3 Seconds Slide 10
  • 11. Finding #3: Design Best Practices Are Failing Users When combined with performance delays, three common design best practices negatively affect the user experience: 1. Feature banner loads last 2. Feature banner loads last… with call-to-action button at the bottom 3. Feature banner loads last… with no call-to-action Slide 11
  • 12. Finding #4: Performance Best Practices Are Inconsistent Among the top 100 sites, adoption of some best practices is nearing saturation, while others remain neglected. Slide 12
  • 13. Finding #5: Browser Vendors Are Not Keeping Pace Across major browsers, performance is trending downward as vendors struggle to keep pace with the demands of today’s large, complex, dynamic web pages. Slide 13
  • 14. Takeaways 1. Performance is still a critical issue for leading ecommerce sites. 2. Site owners are relying on CDNs and ADCs to shoulder the performance optimization burden. 3. There are significant untapped opportunities to make acceleration gains. 4. Site owners need to study the performance of their pages in real-world scenarios. There are 12 things site owners can do to cure performance pains. Download our free report to learn more. http://www.radware.com/stateoftheunion-fall2013 Slide 14