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Inspirations
Kate Ho,
Product Manager, Ginsberg
01
A recap on the
audience and
challenges
WHO?

People that feel stressed, anxiety, depression, overworked, lonely.
Often don’t want to talk about their problems.
DESIGN CHALLENGES

Population is very diverse. People aren’t depressed ‘ALL’ the time.
Feels like things just have to be the way they are.
HELPING PEOPLE TO COPE, NOT
CURE

No one can ‘cure’ depression. But you can learn to manage it or get better.
It’s about finding ways to cope better.
DIGITAL != INTERACTIVE

Currently, digital is a leaflet … online. Need to move on from this.
What does that look like? IM? Text? Facebook? Twitter?
WANT TO DIG DEEPER

How do you help people cope better?
02
Inspirations from
Existing Products
EXPRESSION TOOLS

Getting things out off your head.
Finding ways to offload.
750WORDS.COM

Comes from the ‘Artists Way’.
Encourages you to write 750 words a day. About anything.
BIG WHITE WALL

Lets users create bricks, and post them online.
A bit like PostSecret, but without the postcards.
FMYLIFE.COM

Post short stories.
A way to attempt to see the funnier side of life.
TRACKING TOOLS

Tracking is a way to measure progress, externalise and reflect.
Quantified Self movement.
HAPPINESS

Trying to discover what you think will make you happy vs what actually
makes you happy.
MR MOOD

Cute easy way to track mood.
MEMENTO

Aggregates your facebook and twitter feeds.
Smart Alerts. Allows you to annotate on top of those feeds.
DAY ONE

Tags, Photo upload, iCloud, export to PDF.
SLEEP TRACKING / SLEEPBOT

Track sleep through your phone.
DREAM:ON

Sleep influencer.
People indicate what dreams they would like, then app plays soundscape.
JAWBONE UP/FITBIT FLEX

Ambient measure of activity and sleep.
Uses iPhone app to track mood and food as well. Smart alarms!
LUMOBACK

Posture and Activity sensor.
DATA AGGREGRATION

Collecting data is great. But the most important bit is beginning to
understand how they relate to each other.
03
Inspirations from
Life Designs
04
The Task
Inspiration from Kate Ho
Inspiration from Kate Ho
Inspiration from Kate Ho

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Inspiration from Kate Ho

Editor's Notes

  1. This presentation is to set the challenge of data correlation and surfacing insights, along with providing info about the product3 things:Talk a bit more in detail about the architectureShow what we’ve built alreadyTalk about the challenges we have
  2. This is to show the audience the dashboard for Ginsberg.- Describe concept- Show DashboardDescribe Apps- Not trying to create a quantified life product – or a qualified life product – but our challenge today is about creating meaning out of data to an individual- Want to create the ability for someone to make sense of things they may do day-to-day
  3. Sales story. (not about being aspirational, but just being a way to cope with things every day).Tracking is a way to externalise. And a way to visualise your progress.Quantified Self. Collecting data about yourself. How well you slept is not the same as how much you slept.Offers the idea of self reflection on your day/progress.Some people track mood. Some track food. Some track exercise.
  4. This is to describe the challenge for Ginsberg
  5. Lightlogger
  6. How does hana feel?
  7. Inner weather -
  8. This is to describe the challenge for Ginsberg
  9. Geotagging
  10. journaling