Personal Information
Organization / Workplace
Radford, Virginia United States
Occupation
Marketing Professor
Industry
Advertising / Marketing / PR
Website
www.smm4biz.com
About
After two decades of selling services and developing new web-based services, I now teach and conduct research on social media marketing, selling, and new service development.
Specialties: social media marketing, innovation, selling, co-creation, and user engagement.
Tags
lean innovation
steve jobs
rapid prototyping
eric von hippel
probe and learn
innovation
real artists ship
social media
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