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1. 2012 2014 2016 2018 2020

2. Project Planning Timeline
Heading 1
2012
• Develop draft strategy
statements
• Establish situation
awareness
• Finalize strategy
statement, themes and
levers
• Learn to identify, plan and
measure activities that
will support the strategy,
theme and levers
• Plan activities
• Engage activity owners
• Develop final strategic
plan
• Identify key “themes” and
“levers”
• Learn principles of
ideation
• Make case for change
• Build consensus
• Learn to identify, plan and
measure activities that
will support the strategy,
theme and levers
Heading 5
2020
Heading 3
2016
Heading 4
2018
Heading 2
2014

3. Project Planning Timeline
2012
• Develop draft strategy
statements
• Establish situation
awareness
2014
• Identify key “themes”
and “levers”
• Learn principles of
ideation
• Make case for change
• Build consensus
2016
• Finalize strategy
statement, themes
and levers
• Learn to identify, plan
and measure activities
that will support the
strategy, theme and
levers
2018
• Learn to identify, plan
and measure activities
that will support the
strategy, theme and
levers
2020
• Plan activities
• Engage activity
owners
• Develop final strategic
plan

4. Project Planning Timeline
2012
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity
and discover useful resources
for self & for others.
2014
Faith Matchers
Looking first for a statement
of faith. Spiritual alignment
will determine if the rest of
the website is relevant.
2016
Strategists
Want to know how an
agency works and where
they might fit long term.
Interested in job descriptions
and service requirements
over stories & media.
2018
Tourist
Focused on short-term
opportunities. Eager to see,
hear and feel missionary life;
esp. interested in media &
stories.
2020
Enthusiasts
Interested in everything –
identity, stories,
opportunities, facts. Not
afraid to drill down in a site ,
nor to complete an inquiry

5. Project Planning Timeline
2011
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.
2012
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.
2014
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.
2016
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.
2013
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.
2015
Scouts
Serious about missions in the
future. For now, eager to
understand agency identity and
discover useful resources for self
& for others.

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