Case study & results

1. do you o o h g l e ?

6. the campaign number of sites date

7. 15,000+ unique visitors 31,000+ page views 3,500 questionnaires 66 countries 23% click-throughs to Coke 19 twitters 16 blogs 7 Flickr posts 4 articles 2 Facebook posts

8. key findings visitor numbers by day correlated with volume of OOH advertising respondents were more likely than the average to be using firefox browser (i.e. are tech savvy) little time lag between seeing ad & searching digital screens accounted for 16% response but just 4% of sites propensity to search doubled amongst i-phone users