Psychology of webdesign


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A website is the window to the soul of an Internet business as well as the people behind it. It may have a positive or may be a negative effect on your end result. If you take the time to think about what your visitors want and how they want to get it, then you’re already on the right track to creating a site that will tap into the psychological drives of your target audience.

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Psychology of webdesign

  1. 1. Important Attributes Of A Successful Website Design By: PixelCrayons
  2. 2. Factors Contributing Towards A Successful Website Design: <ul><li>There are actually lots of factors which contribute towards enhancing the usability and experience of the visitors on the website. Few of them are listed below: </li></ul><ul><li>Images : Be particular about the images you choose. Visual appearance makes difference very quickly. </li></ul><ul><li>Focus of the Page : It is the area where your eyes tend to focus, when you look at it for the first time. Set the focus of your page strategically. </li></ul><ul><li>Love your competitor : Visit your competitor’s site more than you visit yours. Keep a note of his updates and features. </li></ul><ul><li>Don’t Try too Much : Simple is better. Sometimes in a try to be way unique and creative you tend to over do things. </li></ul><ul><li>Be concise and conscious : Keep your posts selective and full of quality. No need to run after quantity. </li></ul>
  3. 3. Second Best Thing is Human Psychology <ul><li>If you are able to graph the psychological need of your target audience then you can very easily have a blueprint of a successful website . </li></ul><ul><li>Whenever a visitor land up on a website he already keeps a perception about it, and expects few things to be at certain places. Such as: </li></ul><ul><li>People expect blog posts on the front page of a blog. </li></ul><ul><li>They expect products on the front page of an e-commerce site . </li></ul><ul><li>And in most cases, they expect some kind of “ about ” information and a contact page . </li></ul>
  4. 4. <ul><li>Build Trust </li></ul><ul><li>Trust is something which can not be purchased. It has to built and comes from within. </li></ul><ul><li>There are numerous cases of online fraud a buyer is hyper active and vigilant now. </li></ul><ul><li>So, you must do everything to win trust of your visitor, otherwise he won’t buy it. </li></ul><ul><li>Symbolism of Colors </li></ul><ul><li>Colors have a deep impact on how your visitors perceive your site, reinforcing the message you want to portray, only if the selection of the colors is right. </li></ul><ul><li>Different colors delivers different messages. </li></ul>
  5. 5. <ul><li>Red: Fiery and passionate, strength, boldness, excitement, determination, desire, courage. It stimulates people to make quick decisions. </li></ul><ul><li>Orange: Enthusiasm , cheerfulness, affordability, stimulation, creativity, and is highly accepted among young people. </li></ul><ul><li>Yellow: A warm, happy color. It is attention-grabbing, comfort, liveliness, intellect, happiness, energy. It stimulates mental activity. </li></ul><ul><li>Green: Durability , reliability, safety, honesty, optimism, harmony, freshness. Green can sometimes represent inexperience. On the flip side, green is sometimes associated with envy or jealousy. It has been known to drive people away, so in most cases, unless the website is associated with nature, it is better to use it only for website accents. </li></ul>
  6. 6. <ul><li>Blue: Depth , stability, professionalism, loyalty, reliability, honor, trust. It proves to be calming and cool, but too much can be depressing. It is often associated with corporate images. </li></ul><ul><li>Purple/Violet: Long associated with royalty and wealth. It’s also a spiritual color— power, nobility, luxury, mystery, royalty, elegance, magic are its phenomenal characteristics. </li></ul><ul><li>Black: Elegance , sophistication, formality, strength, mystery, with a bit of chameleon touch. </li></ul><ul><li>White: Cleanliness , purity, newness, virginity, peace, innocence, and simplicity. </li></ul><ul><li>Brown: A wholesome and down-to-earth color that denotes stability and reliability. </li></ul>
  7. 7. <ul><li>Grey: Neutral and balanced. Conservatism, traditionalism, intelligence, seriousness depicts “Grey”. </li></ul><ul><li>People tend to read in a “Z” pattern on a website, starting across the top from the left and ending in the bottom right corner of their screen. So, try and follow this technique to be able to hold readers . </li></ul><ul><li>A sitemap , is very important so that it gives the reader an idea that every single page consists a single objective and it rules out. </li></ul><ul><li>Rather than merely being the production of online decoration, web design is an effort of direction and communication . The main goal of such a psychologically triggered web design is to strike a balance between client preferences, design principles, and trial-and-error tests based on end-user analytics data. </li></ul>
  8. 8. <ul><li>About PixelCrayons : PixelCrayons is a premier eBusiness solutions partner to SMEs and even Blue Chip companies that specializes in custom web designing and development, mark up services, CMS and eCommerce solutions . </li></ul><ul><li>This article has been written by PixelCrayons, and was first published on Abduzeedo as a guest post. </li></ul>