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1. Website Design in Boise
In today’s constantly connected world, your business’ website may be
the first impression your customers will have about your company—and
that may be good or bad news. A well-designed, easy to navigate
website that also displays well on mobile devices is invaluable, while a
poorly-designed, outdated website can spell trouble for your Boise
business.
Of course, website design goes well beyond the look and feel of your
Boise company’s website. Website design in Boise today combines
sleek design with search engine-friendly links and content, includes lead
generation tools, and ensures your website displays correctly across all
devices. The goal is to ensure potential customers are able to locate your
website when searching directly or with generic terms, and that your
website meets their specific needs when they arrive.
Boise Website Design Audits
Before making any changes to your existing website design, a thorough
audit should be completed to identify what currently works and what
doesn’t on your website. Your website’s structure, content, and traffic
will all be evaluated, and steps for improvement will be identified.
There are a number of things considered during the website audit
process including current SEO rankings, the performance and structure
of your Boise website, whether you are employing structured HTML,
what content currently exists, and how well that existing content is
performing. Website design includes the front-end of your website, but
also improvements on the back-end that improve performance and
compatibility.
We’ll also look at the behavior of your current visitors and identify any
problems that may exist for your Boise website. Evaluating existing
website data and analytics is an essential first step to help identify how
customers are finding your website, what pages they are visiting, how

2. many pages they visit and how long they stay on your website. This data
can then be used to make various improvements.
SEO Considerations for Website Design
A well-designed website will always be optimized for SEO, and
effective SEO can help deliver more targeted customers to your Boise
business through organic search traffic. This is accomplished through
content marketing and keyword targeting for your Boise business, and
well as the use of structured HTML that affects how your website
appears in search results.
Local businesses that implement strong location-based SEO as part of
their website design can outrank other businesses when customers search
for generic terms in the Boise area, delivering pre-qualified leads to your
website. Once there, your website design can encourage the collection of
customer information for further lead nurturing and conversion.
Designing Mobile-Friendly Websites for Boise Businesses
If your website does not display correctly on mobile devices, now is the
time to create a mobile-friendly or responsive website design. More and
more people are using mobile devices to access websites, and if your
page doesn’t display correctly, takes forever to load, or never loads at
all, you could be losing customers for your Boise business.
The rules are different for mobile-friendly website design and web-based
website design, and your Boise website should be optimized for
mobile traffic. Your website should load quickly, utilize mobile-specific
font sizes for easier reading, and have streamlined navigation to
encourage mobile visitors to browse your website.
How Do I Know When to Redesign My Website?
If you are considering a website redesign but aren’t sure if it’s
necessary, a thorough website audit can help you determine if your
Boise business can benefit from a new website design. Things like

3. bounce rates, how visitors navigate your website, and which content and
pages are the most popular should all be considered when evaluating
your website design. You should also look at how many of your visitors
are using mobile devices, and see if they are bouncing or are able to
navigate your website.
Most websites that exist today can benefit from a new website design
that promotes SEO and lead generation. Boise businesses can see
increased website traffic from effective SEO practices on their website,
and in combination with lead generation tools can also grow their
customer base. You may not need to change the actual design of your
website, but modifications to your content and HTML coding may help
with SEO.
What If I Don’t Have a Website?
If your Boise business does not have a website, you are missing out on a
powerful tool you can use to market your business. In addition, when
customers search for your business they may receive incorrect
information from a directory listing, or they may not be able to find your
business at all. Websites are not going away anytime soon, and by
investing in a functional website today you can claim your brand identity
and grow your business.