Good talent usually knows why they work for you, or why they don't. Can you articulate in a clear and compelling way what's great about working for your organisation? From Strategic Insight Out is a brief outline of a new approach to EVP - or developing employee value propositions. Whether you are in brand, marketing or human resources (HR), how you attract and engage the people you need to be of value to your customers, shareholders and other stakeholders is critical to your success. Take a strategic approach and make sure what you say is based on a clear and compelling proposition. Distill the few most important themes and build communications that are anchored in reality and inspire great things.

1. From Strategic Insight Out is a brief
presentation on SHK’s approach to
employee value proposition (EVP)
By Penny Edmondson and
Suzanne Walker
Melbourne, Australia
2013

2. In a competitive world,
a great brand will attract and motivate
the people you need to become the
organisation you aspire to be.

3. Introducing
SHK Talent Engagement and Brand
We specialise in EVP strategy and
development
We work from strategic
insight out.

4. Strategic means
an EVP should
never be created
just for the sake of having one.
It should meet a clear business need,
whether that’s attracting
great talent to join you,
or rallying your existing team
around a new direction.
Or both.

5. Strategic means
your EVP should never
be developed in isolation.
We develop a compelling story
that seamlessly weaves
who you are as an employer
into the broader story you tell
to your people, your customers
and other stakeholders.

6. Strategic means
we clearly define your EVP
before work starts
on the big creative idea.
So that you invest in
the right work at the right time.

7. Strategic means
your EVP is more than a list
of benefits.
We uncover what
connects both the heads and hearts
of your people
to your organisation and their work.
We love to throw out generic corporate
statements and
build stories that ring true.

8. We look past the obvious
and see the things that are
distinctive and memorable
that often you’re too close
to see for yourself.
We work from strategic
insight out.

9. SHK Talent Engagement and Brand
From Strategic Insight Out
Our recent clients include:
Allens
Amcor
AustralianSuper
Monash University
Olympus
Red Cross Blood Service
Rural Finance
Toyota
For more information, including copies of
our EVP Guides, please contact:
Penny.edmondson@shk.com.au
Suzanne.walker@shk.com.au
or phone: +61 3 8620 8000
View our profiles:
Penny on LinkedIn
Suzanne on LinkedIn