Nasba social media 2012

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Nasba social media 2012

  1. 1. PARTHENONSOCIAL MEDIA STATUS & NASBA CASE STUDY Nicole Provonchee, VP
  2. 2. Parthenon Publishing Magazines Newsletters Social Media Web DevelopmentContent Management Smart Phone Apps Email SEM/SEO Mobile Video We help our clients grow through engaging communications www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  3. 3. Social Media Today Phone SmartphoneTechnology CompaniesIs Mail eMail MustShifting Participate News Apps CM Os 68% nged” “challe media Social cial Socialize b y so Media www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  4. 4. Our Process Too few companies take the time to develop a plan that matches social media strategies to business objectives Listen & Define Implement Measure Plan Listen to Measure against metrics. conversations. Define business objectives. Place engaging content. Continue, improve orIdentify audiences. Select platforms. Interact consistently. eliminate. www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  5. 5. Social Media Access Multiple Screens Anytime. Anywhere. 91% of Americans 65% of Americans will have smart phone 60% of Americans planned to use their smarthave access to a computer and/or tablet phone to interact during the by 2015 2012 Super Bowl www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com Sources: In-Stat, Pew Research, Velti
  6. 6. Facebook Facts 845 Million Active User on Facebook 483 Million Daily active users 425 Million Use mobile to access 78% Visitors like <10 brandsSource:www.facebook.com 80% Prefer to connect w/brands on FB *Stats from December 2011 www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  7. 7. Twitter Facts 200+ Million Total accounts on Twitter 55% Active on mobile devices 400 Million Unique visitors per month 79% Visitors follow <10 brandsSource:www.twitter.com 26% Brand followers are under 35 www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  8. 8. LinkedIn Facts 135 Million Active User on LinkedIn 61% Use site for professional networking 35% Check site daily 81% Belong to at least 1 groupSource:www.linkedin.com 52% Participate in group discussions www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  9. 9. Google+ Facts 90 Million Registered Users+1 26 Million Active Users 72% Male Users 94% Top US brands have pageSource:www.google.com Top Professions Engineer, Web Developer/ Programmer, Teacher, Writer www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  10. 10. Average Monthly Time Facebook 7 hours, 46 minutes { AOL Media 2 hours, 53 minutesThe Rest Yahoo 2 hours, 12 minutes Google 1 hour, 48 minutes MSN, Windows Live, & Bing 1 hour, 44 minutes YouTube 1 hour, 41 minutes www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com Neilsen data Q3 2011
  11. 11. Social Comparison +1 60% of Twitter users Most important social Of LinkedIn users, also use Facebook networking tool: 46% also have Twitter 3+ hours per week 59% LinkedIn & 79% have FacebookGoogle+ and Facebook 58% Twitter have highest mobile 55% YouTube LinkedIn is top choice for reach & highest 53% Facebook journalists app usage www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  12. 12. Social Comparison Do’s Don’ts 1. Evaluate which tools are best for your 1. Think of social media as “free” marketing audience(s) 2. Forget to use metrics. The data will literally 2. Start slow and maintain before you tell you what is and is not working expand 3. Post before you think 3. Remember: Consistent relevant content 4. Let days pass before you respond 4. Benchmark. Stalk your competitors 5. Blatantly market yourself or your services 5. Interaction is key. Do not just broadcast 6. Forget you need a personality! 6. Respond to positive AND negative postswww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  13. 13. The NASBA Story Objectives • Extend & Strengthen NASBA brand • Grow Learning Market/RegistryNASBA Challenges • Different messages to audiences: CPAs, CPA Candidates, Boards • Limited resources • Current Facebook site reaching students www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  14. 14. The NASBA Story Solutions 1. Benchmark best practices 2. Create social media plan, identify best platforms 3. Create NASBA Talks on FB and TWNASBA 4. Use paid ads to drive traffic 5. Map out & coordinate content 6. Broadcast then engage 7. Include blog on new site 8. Review metrics & revise www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  15. 15. Former NASBA Activities Content focused on CPA Candidates Participation skewed to CandidatesLinkedIn was limited, Targeted employees Content posted was NASBA focused www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  16. 16. NEW NASBA Activities NEW! NEW! blog NASBA NASBA GROUP ALL(for CPA Candidates) (for CPA Candidates) for CPAs audiences NEW! NEW! ads NEW! NEW!NASBA Talks NASBA Talks GROUP TARGET (for CPAs) (for CPAs) for Learning Providers LPs & CPAs www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  17. 17. NEW NASBA Activities blog Create content for CPAs, place on their platforms NASBA NASBA GROUP Consistently post relevant content ALL(for CPA Candidates) (for CPA Candidates) for CPAs audiences Drive audiences to website & blog Use ads to build audiences & traffic adsNASBA Talks NASBA Talks GROUP TARGET (for CPAs) (for CPAs) for Learning Providers LPs & CPAs www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  18. 18. Engaging Audiences Blogs, white papers and Traditional SMEs offer case studies continue to ThoughtBlogs insights into trends and news position NASBA as experts Leadership ............ 1 4 ENGAGED AUDIENCE 2 3 ...... LinkedIn & Google ads build ...... new audiences and drive traffic to NASBA & Learning Market Social Media tools expand reach of information, encourage engagement ads www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  19. 19. Facebook Expanding Facebook 1. Content targets each audience 2. Some content can be shared 3. People are stingy with “Likes” - Impressions are the new metric 4. Photos and videos rank higher 5. More interaction on CPA student pagewww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  20. 20. LinkedIn Creating LinkedIn Groups 1. Strong tool to target CPAs and Learning Providers 2. Longer discussions posted in groups prior to launching blog 3. LP Group Goal: Drive traffic to Learning Market 4. Used LinkedIn ads to kickoff membershipwww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  21. 21. Twitter Expanding Twitter 1. Content targets each audience 2. Works best for news, especially breaking news 3. Drives traffic to NASBA and other sites 4. Links & hashtags included throughout postswww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  22. 22. Website & Blog Driving Traffic to NASBA 1. Social media platforms push visitors to NASBA.org 2. Social media platforms promote features and blogs 3. Goal: Visitors dive deeper into website, explore NASBA offerings 4. Increased traffic improves search resultswww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  23. 23. ResultsThe Impact of Social on NASBA.org Social media Pages/Visit Time on Site accounts for 6.19 3.76 13:07 4:19 11% of all traffic to 4.05 3:29 NASBA.org www.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  24. 24. Contact Us /ParthenonPub 102 Woodmont, Suite 450, Nashville, TN 37205 615.627.2225 parthenonpub.comwww.parthenonpub.com | 615.627.2225 | nicole.provonchee@parthenonpub.com
  25. 25. See you at the next presentationTHANK YOU :) Check out the presentation on SlideShare

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