Online Social Media for Artists
by Park Howell on Apr 22, 2010
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Here is a neatly organized social media solar system for your art world. This is THE simple strategy to craft and launch an online social media campaign to help you sell your work.
Here is a neatly organized social media solar system for your art world. This is THE simple strategy to craft and launch an online social media campaign to help you sell your work.
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Then, think of your primary social media channels in two distinct groups: Conversation and Utility. In the conversation group I feature Twitter, Facebook and LinkedIn. I use Twitter as more of a megaphone to broadcast to the world that I have posted a new blog or am sharing an interesting link. I rarely use Twitter for extended conversations, but much more like abbreviate “Hi, how are you’s?” passing in the hallway.
Facebook is my Right Brain fun party site for conversation, while LinkedIn is my left brain serious side, sort of like a Mullet: Business in front, party in back. I converse differently in each of these channels because my audiences are looking for completely different interaction.
In the utility corner, I include sites like YouTube, Flickr and Slideshare. Each of these sites host important visual content that feeds into my website or blog. Practically no conversation takes place in either of these sites, and I use them more for search engine optimization and an easy way to handle my media.
On the right side of this slide is the other category that I have not named. These are the kinds of sites and communities that I recommend you join to share information about you and your work. These sites don’t necessarily stream content to your website or blog. Rather, they help you cast a wider net to capture greater awareness among your customers and the art world at large, as well as greater SEO from the search engines.
So what’s you’re story?