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Online Social Media for Artists

by Park Howell on Apr 22, 2010

1,280 views

Here is a neatly organized social media solar system for your art world. This is THE simple strategy to craft and launch an online social media campaign to help you sell your work.

Here is a neatly organized social media solar system for your art world. This is THE simple strategy to craft and launch an online social media campaign to help you sell your work.

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visual artists musicians scupltors photographers social media strategy painters artists

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The center of your online social media art world should be your website and/or blog. All other social media channels should orbit around this; the brightest element of your online strategy.

Then, think of your primary social media channels in two distinct groups: Conversation and Utility. In the conversation group I feature Twitter, Facebook and LinkedIn. I use Twitter as more of a megaphone to broadcast to the world that I have posted a new blog or am sharing an interesting link. I rarely use Twitter for extended conversations, but much more like abbreviate “Hi, how are you’s?” passing in the hallway.

Facebook is my Right Brain fun party site for conversation, while LinkedIn is my left brain serious side, sort of like a Mullet: Business in front, party in back. I converse differently in each of these channels because my audiences are looking for completely different interaction.

In the utility corner, I include sites like YouTube, Flickr and Slideshare. Each of these sites host important visual content that feeds into my website or blog. Practically no conversation takes place in either of these sites, and I use them more for search engine optimization and an easy way to handle my media.

On the right side of this slide is the other category that I have not named. These are the kinds of sites and communities that I recommend you join to share information about you and your work. These sites don’t necessarily stream content to your website or blog. Rather, they help you cast a wider net to capture greater awareness among your customers and the art world at large, as well as greater SEO from the search engines.
Artists.Gawker.com is an example a a free online art community that allows all artists to build profiles, share their work, and join in the conversation in areas of their particular interest. Just one way to expand your presence on the web.
This blog caters to edgier, sometimes very edgy artwork, but it's a good example of the many personal blogs out there that cater to individual artists, many of them up-and-coming.
You'll see that Karen Cope has really immersed herself in the online art world and has done a good job of associating herself with art-related institutions, organizations and places. She has over 4000 friends. This is a nice example of thoughtful use of Facebook in the art world.
Joining Flickr, featuring your work, and creating and/or joining artist groups is one of the most popular ways artists generate greater awareness for their work.
Natasha Wescoat is one of the most prolific artists in America using social media to propel herself and her art. She does a "Live Studio" session in which she streams live footage of her working in her studio, and she is a fountain of information for the art world.
Natasha is worth the follow by any artist looking to understand social media. She is in so many social media channels, that at first an artist new to online social media may become overwhelmed. The trick is to simplify, start slowly, and work from the basic strategy of website/blog + Twitter + Facebook + LinkedIn + YouTube + Flickr + Slideshare = the beginning of your social media solar system.
Here is a depiction of Natasha Wescoat’s remarkable social media universe. She’s got it all working. And the reason it works is that Natasha crafts and shares her own unique story with the world using these tactical online social media channels.
Remember, it’s more important HOW you tell your story than WHERE you tell it?

So what’s you’re story?

3 Favorites

hensosp 1 year ago
simone40001 1 year ago
Enrique Rodríguez García , Business Intelligence, Consultor / Formador freelance, DataNauta at DataNauta 2 years ago

Online Social Media for Artists — Presentation Transcript

“Social Media for Artists”
Utility Conversation Web site or Blog
Artists.Gawker.com
cgunit.net
Karen Cope Sculptor
ﬂickr.com
ArtCandy.tv
Mashable.com
Utility Conversation Natasha Wescoat.co
ParkAndCo.com