2013 Hotel Association of Canada and Canadian Tourism Marketing Summit Ad

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The Canadian Tourism Marketing Summit examines the importance of (and the required activities) supporting tourism marketing, with a focus on bringing international visitors to Canada as well as domestic travel. It is held in conjunction with Hotel Association of Canada’s Annual Conference (HAC) in order to broaden the interest and corresponding delegate attendance base. The audience focus for this event will include not only the hotelier community attending the previous day’s HAC Conference but also the widest possible cross section of businesses involved in tourism marketing including: *Destination Marketing Organizations *Reservation System Suppliers *Attractions *Travel Consolidators *Convention and Trade Show Venues *Public/Government Relations Firms *Transportation Companies *Advertising Agencies *Tour Packagers/Wholesalers *Travel Agencies *Arts and Cultural Institutions *Events and Festivals *Consultants and Advisors *Sports and Recreation Operators and *Media.

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This session was presented at the 2016 Western Canadian Lodging Conference in Vancouver. The presentation provided delegates with an understanding of Airbnb (size, growth, next areas of focus, operating model, its relation to OTA's and potential evolution) on a world-wide basis but with Canadian examples. Ken Lambert | HLT Advisory Inc and Chris Gibbs | Ryerson University, discussed the current and future impact of Airbnb had on the hotel sector’s supply, average rates as well as on cities hosting major events (i.e leisure and conventions) Produced by Big Picture Conferences, the Western Canadian Lodging Conference (WCLC), formerly known as the Western Canadian Hotel & Resort Investment Conference, aims to provide a year-end perspective on both resort and urban lodging, with a western Canadian focus. If you are involved in the development and/or operation of recreational/resort real estate or active in the hotel and urban-based investment market, join the growing number of delegates who benefit from interactive sessions and timely insights into investment activity. Hosted by CBRE Hotels Canada and HLT Advisory; and in partnership with our Platinum Sponsor HVS and the BC Hotel Association (BCHA)—the Conference is a vehicle for senior level executives to reflect on the various issues impacting the lodging industry.

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7 REASONS WHY YOU CAN'T MISS THE 2016 HAC CONFERENCE... Stakeholders will once again look to the Hotel Association of Canada for advice and guidance on how to position themselves for the year ahead as they gather at the 103-year-old association's annual conference on February 29- March 1 at the Hilton Toronto Hotel. The association, which represents more than 8,100 hotels, motels and resorts in Canada's $17.5 billion lodging industry, will offer invaluable insight to the trends that will shape the year ahead. Here are six reasons you can't miss the 2016 Hotel Association of Canada's National Conference. 1. DEMYSTIFYING DISTRIBUTION: Still challenged by the prominence of bookings through third party intermediaries? Learn new techniques to understand distribution costs and its impact on hotel profit. Cindy Estis Green of Kalibri Labs presentation is worth the cost of admission alone. 2. SURVEY SAYS: This annual session is a snapshot into the Hotel Association of Canada's Travel Intentions Survey. Get a glimpse into potential business volumes for 2016, get a head's up on possible challenges and find out how to book more business for your hotel in the year ahead. 3. TAKE BACK YOUR GUESTS: Check In Canada is a ground breaking national initiative that contributes to the improved alignment of tourism marketing and helps hoteliers reduce reliance on OTAs. Find out how this is actually working in Western Canada, and how you can substantially reduce your OTA costs and ensure your customer books direct with your hotel. 4. MILLENNIALS: It's time to take millennials seriously. Hear from the next generation of recent hospitality graduates as Vito Curalli moderates a panel of "fresh faces" with a series of questions focussed on hotel operations, travel experiences and their vision for the future of Canadian hotels. 5. THE BOTTOM LINE: No profit, no hotel. Find out what it takes to find success in any economy, as experts provide insight into the real day-to-day decisions managers make that affect the long-term sustainability of any operation. 6. SIR DAVID MICHELS: Having spent over 40 years in the hotel and gaming business, Sir David retired as Chief Executive of Hilton Group in 2007 having sold Hilton International to Hilton Hotels Corporation for £4 billion and launching Ladbrokes as a standalone public company. Meet the legend as he shares his candid and memorable stories. 7. YOUR FRIENDS WILL BE THERE: The HAC Conference presents national networking with noted industry leaders who share opinions, stimulate discussion and create new directions. Join your friends! For more information on attending the HAC Conference, review the program and register.

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In an effort to extend learning opportunities to a larger community, GE Capital and Big Picture Conferences will be producing an additional event, in association with Restaurants Canada on March 2, 2015 at the Hilton Hotel . The Canadian Restaurant Operators Summit (CROS) will focus on boosting operational knowledge, and will run at the same time as the 7th Annual Canadian Restaurant Investment Summit (CRIS) which covers investment and real estate trends. CRIS/CROS will follow the Restaurants Canada National Show with an opening reception held at the Hockey Hall of Fame followed by conference sessions on March 2nd at the Hilton Toronto Hotel. Whether you attend CRIS or CROS, prices for the events are exactly the same. You may choose to stay in the investment or development track at CRIS, or join in on the CROS sessions designed to fine-tune your operations to reduce waste and grow profits. The choice is yours!

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Recognizing the need for a “made-in-Canada” event, Big Picture Conferences is pleased to present Hotel Capital Connection (HCC) an exclusive networking and educational event that matches Canadian hotel owners with top legal, financial and tax advisors. Designed to provide C-Level (CEO, COO, CFO) Hospitality executives with the resources, knowledge and vision to help make better investment decisions, HCC explores current issues impacting the hotel investment community and future opportunities through in-depth, interactive workshops that are led by Canada’s most trusted legal, financial and tax firms. The event is planned with designated time and space throughout the afternoon to meet with significant deal makers and conduct business. SPEAKERS Jason Arbuck Partner CASSELS BROCK & BLACKWELL LLP Orie Berlasso Managing Director BIG PICTURE CONFERENCES Guy Buckley Partner BDO CANADA Jessi Carrier Associate Vice President COLLIERS INTERNATIONAL HOTELS Jason Crane Vice President, Property Tax ALTUS GROUP Mark Kay President CFO GROUP Ed Khediguian Senior Vice President GE CAPITAL Paul Scholz Managing Director INSTITUTIONAL MORTGAGE CAPITAL Bill Stone Executive Vice President CBRE HOTELS Phil Thompson Principal THOMPSON DYMOND

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5 Reasons Why You Can't Miss the 2015 Hotel Association of Canada's National Conference TORONTO, Jan. 9, 2015 While the plunging price of oil puts more money into the pockets of the average consumer, 2015 promises to be a challenging year for the tourism industry as consumers try to figure out whether their cheap gas will come at the expense of the economy. Stakeholders will once again look to the Hotel Association of Canada for advice and guidance on how to position themselves for the year ahead as they gather at the 100-year-old association's annual conference on February 2-3 at the Hilton Toronto Hotel. The association, which represents more than 8,500 hotels, motels and resorts in Canada's $16.7 billion lodging industry, will offer invaluable insight to the trends that will shape the year ahead. Here are five reasons you can't miss the 2015 Hotel Association of Canada's National Conference. The future, now: Few business leaders can offer the depth of insight provided by Sean Moffitt, the managing director of Wikibrands. He'll delve into 30 of the most pragmatic ideas you need to understand over the next 12 months if you're going to be successful. Storytelling and transparency are at the core of his talks that inspire action. Survey says: This annual session is a snapshot into the Hotel Association of Canada's Travel Intentions Survey. Get a glimpse into potential business volumes for 2015, get a head's up on possible challenges and find out how to book more business for your hotel in the year ahead. Innovation 101: There's a lot to learn from the world's most innovative companies. Douglas Stephens, founder of Retail Profit and a leading market researcher, will give an inspiring talk about the surprising links between the world's most successful businesses and provide plenty of tips on how others can emulate their success. Millennials: It's time to take millennials seriously. This digital generation is notoriously hard to reach, despite their near-constant use of technology to communicate and their voracious online appetites. Find out how to win them over. The Bottom Line: No profit, no hotel. Find out what it takes to find success in any economy, as experts provide insight into the real day-to-day decisions managers make that affect the long-term sustainability of any operation. For more information on attending the HAC Conference, review the program and register. www.hacconference.ca Orie Berlasso Managing Director Big Picture Conferences Inc

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2015 HOTEL ASSOCIATION OF CANADA'S NATIONAL CONFERENCE FEB 2-3, 2015 HILTON TORONTO HOTEL www.hacconference.ca If you’re looking for the answers, the information and trends in Canadian lodging the HAC Conference is the place to be. National networking. Top name speakers. Insightful information. All in one place. All with one objective—more business. SESSION HIGHLIGHTS: BEST PRACTICES FOR ONLINE SALES Learn how hotel owners and operators can best leverage the OTA’s and Media Companies to complement their strategy while driving incremental room nights and revenue. PANEL: Vito Curalli Hilton Worldwide Reetu Gupta Easton’s Group of Hotels Jason Sarracini TravelZoo Susan Spinney Expedia Lise Struwing Eaton Chelsea Toronto Hotel ________________________________________ THE MILLENNIAL CONSUMER— HOW TO WIN THEM OVER It’s time to take millennials seriously. This digital generation is notoriously hard to reach despite their near-constant use of technology to communicate. They may be the most elusive target, but they are also the largest. In just over 10 years, Millennials will make up 50% of the world’s workforce—meaning they will be the highest-spending generation in history. In a study of 4000 interviews which included 2000 Millennials, Ted Langschmidt, Qi Value Systems Inc., studied, in great detail, “The Why of Y”. Don’t miss out on this presentation! ________________________________________ SALES 2.0 Customers’ expectations have evolved in terms of how they want to be engaged and communicated to during the buying process. Today’s sales professional needs to be solutions focused, know how to leverage technology and be innovative and move beyond selling “rates, dates and space.” In this highly interactive panel discussion, delegates will better understand: *What is Sales 2.0 *How has technology changed the way customers want be engaged in the sales process *What is the new role for hotels sales professionals *What do customers value and not value in a sales person *How can sales professionals leverage technology to enhance the sales process and drive greater value to their customers PANEL: Tammy Gillis Gillis Consulting & Training Inc. Nancy Johnson Jonview Canada Sharlene Ketwaroo-Nanoo Canadian Tire Laura Pallotta Delta Hotels and Resorts Mark Sergot FRHI Hotels & Resorts ________________________________________ For more information, visit www.hacconference.ca

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For 18 years, The Canadian Hotel Investment Conference has provided a first class forum as the sought after annual springtime gathering for Canadian lodging industry. The Western Canadian Hotel & Resort Investment Conference provides a year-end perspective on resort and urban lodging - with a western focus. If you are involved in the development and/or operation of recreational/resort real estate or active in the hotel and urban-based investment market, join the growing number of delegates who benefit from interactive sessions and timely insights into investment activity. This is a unique opportunity for lenders/investors, architects, designers, hospitality consultants, lawyers to gain better perspective on the potential of this rapidly evolving industry.

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The Canadian Restaurant Investment Summit will take place MAY 6-7 @ newly renovated Eaton Chelsea Toronto Hotel. The event will deliver hard-hitting insight, candid industry headliners, and plenty of straight talk and features an economic update from CRAIG WRIGHT, Senior Vice-President & Chief Economist at RBC Capital Markets. Also on the program; AMANDA LANG, BILL GREGSON, PAUL RIVETT, BLAKE HUTCHESON, PETER SENST, ROBERT CARTER, WILLIAM CARUSO, GARTH WHYTE…and more! Of interest, an exclusive session has just been added: LESSONS LEARNED IN TOUGH TIMES. HOW OPERATIONAL EXCELLENCE CAN BE A COMPETITIVE ADVANTAGE (Churchill Ballroom) The US economic downturn hit the restaurant industry hard, resulting in store closures, business failures and changes in consumer demands. However, there are also many cases of positive performance and growth on both a segment and brand level . We will explore what factors played into these success stories, how did they execute and what can Canadian operators and brands learn from these experiences going forward. Todd Jones, Managing Director, Brand Management at GE Capital Franchise Finance will explore some key themes around operational excellence in the US restaurant industry. Todd will also share some critical best practices for expanding operations in the current American market landscape in light of what we’ve learned since the downturn, and how Canadian companies operating in the US can benefit. More details and registration information can be found at www.restaurantinvest.ca

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The 18th ANNUAL Canadian Hotel Investment Conference provides a unique opportunity to join 400 industry professionals from across the country to discuss the future of the Canadian hotel industry. Hosted by CBRE Hotels, Colliers International Hotels, HLT Advisory Inc and produced by Big Picture Conferences, the hard-hitting sessions and powerful panels zero in on lodging development, investment and finance to reveal viable opportunities, future trends and up-to-the minute cross country performance. Hotel owners, developers, and "C-Level" (COO, CEO, CFO, CIO) executives from all hotel brands are in attendance including designers, architects, consultants, legal advisors and lenders who partake in the program. We have a great line up of speakers at the event with fantastic support from 47 sponsors. The event kicks off at the opening reception- MAY 5 @ Four Seasons Toronto Hotel followed by conference sessions on MAY 6 @ the newly renovated Eaton Chelsea Toronto Hotel. Full details can be found at www.hotelinvest.ca

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Just Announced! LESSONS LEARNED IN TOUGH TIMES. HOW OPERATIONAL EXCELLENCE CAN BE A COMPETITIVE ADVANTAGE Todd Jones, Managing Director, Brand Management at GE Capital Franchise Finance will explore key themes around operational excellence in the US restaurant industry. In light of what we’ve learned since the downturn, Todd will share critical best practices for expanding operations. There are many cases of positive performance and growth and he will uncover what factors played into these success stories, how did they execute and what can Canadian operators and brands learn from these experiences going forward.

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The 18th ANNUAL Canadian Hotel Investment Conference (MAY 5-6, 2014) provides a unique opportunity to join 400 industry professionals from across the country to discuss the future of the Canadian hotel industry. Hosted by CBRE Hotels, Colliers International Hotels, HLT Advisory Inc and produced by Big Picture Conferences, the hard-hitting sessions and powerful panels zero in on lodging development, investment and finance to reveal viable opportunities, future trends and up-to-the minute cross country performance. Hotel owners, developers, and “C-Level” (COO, CEO, CFO, CIO) executives are in attendance including designers, architects, consultants, legal advisors and lenders who partake in the program. Join in on the networking at this “must-do” annual event. Sponsored by Days Inn, Amanda Lang, from CBC News, returns to interview two leaders in the Canadian hotel investment space: Sylvain Fortier, Executive VP of Hotels at Ivanhoe Cambridge and Simon Turner, President of Global Development at Starwood Hotels and Resorts. Don’t miss this insightful look into the Canadian (and international) hotel ownership and investment world from two of the key players.

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GE CAPITAL PUBLISHES ANNUAL REVIEW OF CANADIAN CHAIN RESTAURANT INDUSTRY The Canadian Chain Restaurant Industry Review is an extensive research report commissioned by GE Capital and compiled by fsSTRATEGY and The NPD Group Canada . Originally released MAY 2012, the annual publication can only be received in hard copy at the Canadian Restaurant Investment Summit. The report is a comprehensive analysis and factual overview of the state of chain foodservice in Canada. Findings have implications for job growth, construction activity and other factors that impact the economic health of Canada for several years to come. The report also sheds light on consumer spending habits and trends from province to province. Complete copies are only available to registered delegates of the Canadian Restaurant Investment Summit . 2013 Provincial Dining Trends • Ontario has the highest commercial foodservice sales at $20.062 billion, followed by Quebec at $10.485 billion. • Alberta has the highest per capita commercial foodservice sales ($1,991), as well as the country's fastest-growing commercial foodservice sales, up 8.9 percent in 2012. • Ontario has the largest population but its per capita commercial foodservice sales total $1,485. • Manitoba has the lowest per capita commercial foodservice sales at $1,214, followed by Quebec at $1,289. • On average, diners in Alberta spend $777 or 64.0% more in commercial foodservice establishments than diners in Manitoba. • Nationwide, 62.2% of restaurant expenditures are in chain restaurants; Quebec has the greatest percentage of foodservice expenditures at independent restaurants at 48.4 percent. 2012 Research Findings: • Canadian foodservice industry sales are expected to increase by 3.1% to CAD$65.4 billion in 2012. • Visits to Canada’s commercial foodservice industry remained relatively flat last year, growing just 1% over the prior year. • Alberta was the fastest-growing market at 7.8%. • British Columbia was the only province that experienced foodservice revenue declines. The report includes insights from the C-suite executives of leading Canadian chains on important issues such as: • The greatest opportunities and threats in the foodservice industry, • Restaurant industry merger and acquisition opportunities, • Expected changes in sales as well as labour and food costs, among other operating and occupancy costs, and • The outlook on restaurant industry capital expenditures.

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Just Announced: AMANDA LANG INTERVIEWS BILL GREGSON, PRESIDENT OF CARA, AND PAUL RIVETT, PRESIDENT OF FAIRFAX Recently, Cara announced that it closed a strategic financing transaction with Fairfax Financial Holdings and acquired Prime Restaurants Inc from Fairfax as part of the deal. With a strategic financial partner like Fairfax and the addition of Prime's casual dining restaurant brands and premium Irish pubs, including East Side Mario's, Casey's and Prime Pubs (Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Óg) and Belgian-style brasseries operating as the Bier Markt, Cara has solidified its position as Canada's largest full service restaurant company with iconic brands that deliver unique dining experiences for Canadians coast to coast. This combined family of restaurants significantly increases Cara's scale, strengthens its market position and provides opportunities for growth and acquisitions. Join Amanda Lang, from CBC News, as she interviews Bill Gregson, newly appointed President and CEO of Cara, and Paul Rivett, President of Fairfax. For more information visit: www.restaurantinvest.ca Canadian Restaurant Investment Summit will take place MAY 6-7, 2014 at the newly renovated Eaton Chelsea Toronto Hotel. Now in its fifth successful year, the Canadian Restaurant Investment Summit has solidly established itself as the annual business conference that brings the industry into focus. Operators, chain executives, franchise operators, investors, lenders and key suppliers from across the country agree that this is the event that delivers what they need —insight, information and opportunity—all with meaningful content and a tight focus that is uniquely Canadian.

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CBRE Hotels, Colliers International Hotels and HLT Advisory welcome you to the 18th Annual Canadian Hotel Investment Conference. This year, the Four Seasons Toronto Hotel will host the opening reception on MAY 5 with the conference sessions taking place at the newly renovated Eaton Chelsea Toronto Hotel. This premiere event is strongly supported by sponsors including Hilton Worldwide, Marriott, IHG, HVS, Marriott Hotels and Resorts and Starwood Hotels and Resorts and many more. Registration will be open soon.

2014 Canadian Hotel Investment Conference FEB AD for Hotelier Magazine

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First launched in 1997, the Canadian Hotel Investment Conference has established itself as the definitive source for information, insight and opinion on today’s Canadian lodging market. For senior executives from across North America this business conference delivers outstanding insight on where the industry is today, where its heading and the options it can deliver. Hard-hitting sessions and powerful industry panels zero in on lodging development, investment and finance to reveal viable opportunities, future trends and up-to-the minute cross country performance. Critical insights from experts, shared information from industry insiders and important one-on-one networking all come together in a program that has become a “must-do” annual event.

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2013 Hotel Association of Canada and Canadian Tourism Marketing Summit Ad

1. STOP OVER IN TORONTO THIS FEBRUARY Canada’s Hotel & Tourism Marketing Conferences AT T E N T I O N CANADIAN HOTEL GMs Check out the new online time capsule for Canadian Hotel General Managers! LINE NT FRO I E OT H A G E N ’S N ERE BEING TH UT ABO HOT E L A S SOC I AT ION OF CANA DA CONFERENCE & FEBRUARY 5+6, 2013 HILTON TORONTO HOTEL C E N T E N N I A L C E L E B R AT I O N FEB R UAR Y 4&5, 201 3 HILTON TORONTO HOTEL DON’T MISS: ➽ A World View Of Travel & Tourism... And Canada’s Place In It ➽ Google, Expedia And Travelzoo —Can’t Live Without ‘Em ➽ The Role Of Hotel Marketing & Can It Be Replaced By Revenue Management? H ACCO N F EREN C E . CA Join us as Colin Mochrie hosts a hilarious evening celebrating 100 years of HAC on Feb 4th! L R! E R A AG E G E N AL MAN NG R JUST ANNOUNCED! DEMYSTIFYING FACEBOOK & SOCIAL’S ROLE FOR THE TRAVEL INDUSTRY Cocktail Party! Terry O’Reilly speaks about the value of branding, how you can use it to attract business, create goodwill and loyalty. How many times have you: ➽ renovated a hotel? ➽ removed a dead body? ➽ escorted a guest off the property? ➽ driven a guest to the hospital? ➽ performed housekeeping duties? ➽ taken a sick day? ➽ met a celebrity? ➽ kept it ‘confidential’? Lee McCabe Head of Travel at Facebook CDNTOURISMMARKETING.CA TAKE THE SURVEY READ THE BLOG hotel managers .ca

2013 Hotel Association of Canada and Canadian Tourism Marketing Summit Ad

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