The DBCI or OVAB Europe Digital Signage & DOOH Business Climate Index is a widely observed early indicator for economic development in the Digital Signage and Digital-out-of-Home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the Digital Signage value chain. The DBCI covers 75% of the EMEA public display market in 2014.

1. Spain
Portugal
July | August 2014
invidis research
2014 ES 400

2. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci © invidis consulting GmbH 2014 Page 2
DBCI -Introduction
The OVAB Europe Digital Signage Business Climate Index (DBCI) is the leading European indicator of the economic development of the Digital Signage and Digital-out-of-Home industry
It is compiled every two months by invidis consulting in cooperation with OVAB Europe
Questions:
Current business situation: “good”, “satisfactory” or “poor”
Expectations for the next six months: “more favourable”, “unchanged” or “more unfavourable”
Spain & Portugal –first poll July/August 2014:
Spain and Portugal is the 9thlargest market in Europe for Digital Signage (in units of public displays)
DBCI Spain: 43,83base points
76,2%have a positive outlookfor their business within the next six months
Only 14,3% rate their current business situation as negative

3. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci © invidis consulting GmbH 2014 Page 3
Digital Signage industry with bright outlook
Fig. 1: DBCI ES/PT July/August 2014, n=21
The digital Signage Business Climate Index Spain & Portugal has been polled for the first time in 2014. The index stands at 42,83 base points
The positive trend of the DBCI reflects the positive business sentiment of the Digital Signage industry in Spain and Portugal
After more than two years of recession the general economy has been growing since the third quarter in 2013. The improving job market and more confident consumers have created a gradualy increasing dynamism concerning domestic investments in 2014
The higher cashflow gives the companies leverade within their strategic budgets. With most Digital Signage projects dependent on these budgets, the market participants have currently very positive expectations for the near future
As the consumer spendings are increasing, the additional question has shown Retail and Shopping Malls are the two most important vertical markets for Digital Signage in Spain and Portugal
Survey facts
•Participants: n=21
•Region: Spain & Portugal
•Time frame: 2014 calendar weeks 28 &29
© invidis consulting. 2014
100
90
80
70
60
50
40
30
20
10
0
-10
-20
-30
-40
-50
-60
-70
-80
-90
-100
negative
slightly negative
slightly positive
positive
42,83

4. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci
28,6%
57,1%
14,3%
0%
20%
40%
60%
80%
100%
July/August 2014
good (+)
satisfactory (o)
poor (-)
© invidis consulting GmbH 2014 Page 4
General positive and solid current business situation
Question: How do you rate the current business situation for your products / services in the field of Digital Signage?
Fig. 2: DBCI ES/PT July/August 2014“business situation”, n=21
© invidis consulting. 2014

5. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci
76,2%
19,0%
4,8%
0%
20%
40%
60%
80%
100%
July/August 2014
morefavourable (+)
unchanged (o)
moreunfavourable (-)
© invidis consulting GmbH 2014 Page 5
High expectations for the next six months
Question: What are your expectations for the next six months?
Fig. 3: DBCI ES/PT July/August 2014“business expectations”, n=21
© invidis consulting. 2014

6. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci © invidis consulting GmbH 2014 Page 6
Additional Research | Retail is the most important vertical market
Retail1)
Shopping Malls
Corporate Communication
Hospitality & Restaurants
DooH
Public2)
Question: In which vertical markets has your company rolled out the most projects in 2013?
Retailis with 32,6% of all Digital Signage revenues the biggest vertical market. Customer engagement, marketing and ambient installations become more and more common not only in most high-street retailers, but also in small and medium businesses
Shopping Malls is the second biggest vertical market, with 19,6% of all Digital Signage revenues generated. New shopping malls are being equipped regularly with Digital Signage solutions, not only for the retail outlets, but also for information, way finding and marketing by the mall operator
Corporate Communication is the third biggest vertical market. It has grown exponentially over the last few years. The digitization of employee communications is now seen as a sustainable investment by many companies
Fig. 4: DBCI SP/PT July/August 2014 “vertical markets 2013” , n=19
1)food/non food, banking, insurance, telecommunication
2)government & education
© invidis consulting. 2014
32,6%
19,6%
17,8%
9,4%
7,5%
4,6%
2,8%
1,9%
1,9%
1,9%

7. Digital Signage Business Climate Index Spain & Portugal
July | August 2014
www.invidis.de/dbci © invidis consulting GmbH 2014 Page 7
Roadmap 2014 & Contact
The next survey will take place in calendar weeks 34 & 35 of 2014.
The next planned publication date will be the 18thSeptember 2014.
The DBCI is polled by invidis consulting and published in cooperation with OVAB Europe.
If you are not yet part of the DBCI survey please contact us for further information.
The DBCI will be extended to other markets in 2014. For further information please contact Daniel Russell.
Nov./Dec. | 10.11.
Sep./Oct. | 18.09.
Contact:
Daniel Russell | Junior Analystinvidis consulting GmbHRosenheimer Str. 145eDE-81671 MunichDaniel.Russell@invidis.com
Phone: +49 89 2000416-21Mobile: +49 151 62438503
2014
January
February
March
April
Mai
Jun
July
August
September
October
November
December

8. Digital Signage Business Climate Index -DBCI Russia July/August 2014
ovab.eu/research/dbci/ © invidis consulting GmbH 2014 Seite 8