Authenticity breeds loyalty. In this session, Sarah Levine Meyer, Manager of Strategy at One North Interactive, demonstrates how firms can generate stronger relationships by being authentic. She provides examples of how businesses have proven to be relatable and successfully conveyed trust, characteristics that are critical in building long term relationships. From The 2013 Experience Lab: The Relationship Game. For more on #1NLab13, visit http://bit.ly/HRVAFX. To view a recording of this session, visit http://bit.ly/1bgkbvM.

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