SEMcamp Bas Online-psychology

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  • Obermutten
  • SEMcamp Bas Online-psychology

    1. 1. Bas van den Beld Online Consumer Psychology @basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
    2. 2. 2 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    3. 3. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    4. 4. 4 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    5. 5. 5 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    6. 6. 6 Bas van den Beld – 2013 @basvandenbeld @stateofdigital We WANT to believeWe WANT to believe
    7. 7. 7 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    8. 8. 8 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    9. 9. 9 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    10. 10. 10 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    11. 11. 11 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    12. 12. 12 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    13. 13. 13 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    14. 14. 14 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    15. 15. Bas van den Beld – 2013 @basvandenbeld @stateofdigital People no longer trust marketersPeople no longer trust marketers
    16. 16. 16 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    17. 17. 17 Bas van den Beld – 2013 @basvandenbeld @stateofdigital You need to understand your target audience You need to understand your target audience
    18. 18. 18 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    19. 19. 19 Bas van den Beld – 2013 @basvandenbeld @stateofdigital There is no “average user”. People approach the buying process in different ways There is no “average user”. People approach the buying process in different ways
    20. 20. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    21. 21. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    22. 22. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 95% of our thoughts, emotions, and learning occur without our conscious awareness 95% of our thoughts, emotions, and learning occur without our conscious awareness Gerald Zaltman, Harvard Professor
    23. 23. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    24. 24. Bas van den Beld – 2013 @basvandenbeld @stateofdigital We rely on people around us for our choices We rely on people around us for our choices
    25. 25. 25 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    26. 26. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    27. 27. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    28. 28. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    29. 29. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    30. 30. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Is it…?
    31. 31. 31 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    32. 32. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    33. 33. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    34. 34. 34 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Word-of-mouth is responsible for 20%-50% of purchases (Source: Keller Fay Group) Word-of-mouth is responsible for 20%-50% of purchases (Source: Keller Fay Group)
    35. 35. 35 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Only 7% of word-of-mouth marketing happens online, most starts online though (Source: Keller Fay Group) Only 7% of word-of-mouth marketing happens online, most starts online though (Source: Keller Fay Group)
    36. 36. 36 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    37. 37. 37 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    38. 38. 38 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    39. 39. 39 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Based on 3 Types of Authority Celebrities Expert Influentials Social Network
    40. 40. 40 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Celebrities
    41. 41. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Authorities sometimes feel like best friends Authorities sometimes feel like best friends
    42. 42. 42 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    43. 43. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    44. 44. 44 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    45. 45. Bas van den Beld – 2013 @basvandenbeld @stateofdigital But celebrities don’t necessarily make us buy... But celebrities don’t necessarily make us buy...
    46. 46. 46 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    47. 47. 47 Bas van den Beld – 2013 @basvandenbeld @stateofdigital The Expert Influentials
    48. 48. 48 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    49. 49. 49 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    50. 50. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    51. 51. Bas van den Beld – 2013 @basvandenbeld @stateofdigital We confuse early adoption with influence We confuse early adoption with influence
    52. 52. 52 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Our social network
    53. 53. 53 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Bron: “Grouped” door Paul Adams
    54. 54. Bas van den Beld – 2013 @basvandenbeld @stateofdigital 80 percent of our phone calls are to the same four people. 80 percent of our phone calls are to the same four people.
    55. 55. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    56. 56. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    57. 57. Bas van den Beld – 2013 @basvandenbeld @stateofdigital We want what others haveWe want what others have
    58. 58. 58 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    59. 59. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    60. 60. 60 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    61. 61. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    62. 62. 62 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    63. 63. 63 Bas van den Beld – 2013 @basvandenbeld @stateofdigital We trust friends on different topicsWe trust friends on different topics
    64. 64. 64 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    65. 65. Bas van den Beld – 2013 @basvandenbeld @stateofdigital People don’t share facts, they share feelings People don’t share facts, they share feelings
    66. 66. 66 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    67. 67. 67 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    68. 68. 68 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    69. 69. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Build marketing campaigns that grow social bonds Build marketing campaigns that grow social bonds
    70. 70. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    71. 71. Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    72. 72. 72 Bas van den Beld – 2013 @basvandenbeld @stateofdigital 72
    73. 73. 73 Bas van den Beld – 2013 @basvandenbeld @stateofdigital 73
    74. 74. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Think About How People Think
    75. 75. 75 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Think about why people are online... Think about why people are online...
    76. 76. 76 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    77. 77. 77 Bas van den Beld – 2013 @basvandenbeld @stateofdigital ...and why they are on a specific channel ...and why they are on a specific channel
    78. 78. 78 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    79. 79. 79 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    80. 80. 80 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    81. 81. 81 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Social Grooming: chit chat online is similar to monkeys grooming Social Grooming: chit chat online is similar to monkeys grooming
    82. 82. 82 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    83. 83. 83 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    84. 84. 84 Bas van den Beld – 2013 @basvandenbeld @stateofdigital People talk to form and grow social bonds People talk to form and grow social bonds
    85. 85. 85 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Why do people share? Bring value & entertainment Grow & nourish relationships Self fulfillment Brand causes Define ourselves from others
    86. 86. 86 Bas van den Beld – 2013 @basvandenbeld @stateofdigital You need to adapt to peoples situation You need to adapt to peoples situation
    87. 87. 87 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    88. 88. 88 Bas van den Beld – 2013 @basvandenbeld @stateofdigital Put yourself in their shoesPut yourself in their shoes
    89. 89. 89 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    90. 90. 90 Bas van den Beld – 2013 @basvandenbeld @stateofdigital
    91. 91. 91 Bas van den Beld – 2013 @basvandenbeld @stateofdigital And remember...And remember...
    92. 92. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Everyone is an influencerEveryone is an influencer
    93. 93. Bas van den Beld – 2013 @basvandenbeld @stateofdigital Thank you! www.stateofdigital.com www.basvandenbeld.com twitter.com/basvandenbeld linkedin.com/basvandenbeld facebook.com/stateofdigital twitter.com/stateofdigital Have Bas speak or train at your event or company or consult? Get in touch!

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