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Cracking	
  Down	
  on	
  
Unlawful	
  Rx	
  Marke5ng	
  
Honorable	
  Jack	
  Conway	
  
A;orney	
  General	
  
Commonwealth	
  of	
  Kentucky	
  
Required	
  Disclaimer:	
  
The	
  Kentucky	
  Oce	
  of	
  the	
  A;orney	
  General	
  has	
  no	
  
nancial	
  rela5onships	
  with	
  proprietary	
  en55es	
  that	
  
produce	
  health	
  care	
  goods	
  and	
  services	
  
Learning	
  Objec5ves:	
  
1.  Outline the strategies for effective action against
unlawful Rx drug marketing practices.
2.  Identify practices that are considered unlawful for
marketing Rx drugs
3.  Evaluate the effectiveness of pursuing cases
against drug manufactures who violate Rx drug
marketing laws.	
  
Announced	
  January	
  06,	
  2014	
  
Two	
  Pharmaceu5cal	
  
Se;lements	
  
Merck	
  Sharp	
  &	
  Dohme	
  Corpora5on	
  
•  Vioxx	
  
•  $25	
  million	
  
GlaxoSmithKline	
  
•  Avandia	
  
•  $15	
  million	
  
Court	
  Ordered	
  
Distribu5ons	
  
Court	
  orders	
  led	
  in	
  both	
  se;lements	
  
require	
  that	
  the	
  funds	
  be	
  spent	
  on	
  drug	
  
treatment	
  programs.	
  
Recovery	
  Center	
  
$500,000	
  —	
  construc5on	
  of	
  Kentucky	
  
Recovery	
  Center,	
  Ashland,	
  Ky	
  
•  17th	
  center	
  in	
  the	
  Commonwealth	
  
•  Peer-­‐based	
  recovery	
  model	
  
•  Provide	
  easier	
  access	
  to	
  treatment	
  in	
  the	
  E.Ky	
  
region	
  
Recovery	
  Ky	
  Scholarships	
  
$2.52	
  million	
  —	
  scholarships	
  for	
  Recovery	
  
Kentucky	
  Centers	
  
•  30	
  scholarships	
  each	
  year	
  for	
  2	
  years	
  
•  14	
  operaGonal	
  Recovery	
  Kentucky	
  Centers	
  
•  Total:	
  840	
  scholarships	
  over	
  2	
  years	
  
Drug	
  Free	
  Housing	
  
$560,000	
  —	
  Create	
  14	
  drug-­‐free	
  homes	
  
•  start-­‐up	
  costs	
  and	
  rental	
  assistance	
  
•  for	
  people	
  transiGoning	
  out	
  of	
  residenGal	
  
treatment	
  programs	
  
•  Residents	
  required	
  to	
  work	
  &	
  remain	
  drug	
  free	
  
Treatment	
  Grants	
  
$19	
  million	
  —	
  Grant	
  program	
  
•  expand	
  treatment	
  beds	
  at	
  exisGng	
  faciliGes	
  
•  create	
  new	
  juvenile	
  treatment	
  programs	
  
•  Residents	
  required	
  to	
  work	
  &	
  remain	
  drug	
  free.	
  
•  hPp://kykidsrecovery.ky.gov/	
  
Addi5onal	
  Distribu5on	
  
•  $6	
  million	
  to	
  administer	
  and	
  upgrade	
  KASPER	
  
•  $1	
  million	
  to	
  Chrysalis	
  House	
  in	
  Lexington	
  and	
  
Independence	
  House	
  in	
  Corbin	
  
•  $1.5	
  million	
  to	
  UK	
  to	
  develop	
  best	
  pracGces	
  for	
  
juvenile	
  substance	
  abuse	
  treatment	
  providers	
  
•  $1	
  million	
  to	
  develop	
  substance	
  abuse	
  screening	
  
tool	
  with	
  the	
  Ky	
  Dept.	
  of	
  EducaGon	
  to	
  intervene	
  
with	
  at-­‐risk	
  children	
  
•  $250,000	
  to	
  create	
  a	
  database	
  to	
  evaluate	
  
outcomes	
  of	
  juvenile	
  treatment	
  
SATAC	
  
Substance	
  Abuse	
  Treatment	
  Advisory	
  
Commi;ee	
  
•  Created	
  by	
  ExecuGve	
  Order	
  
•  Oversee	
  sePlement	
  funding	
  incl.	
  grant	
  program	
  
•  Chaired	
  by	
  APorney	
  General	
  Conway	
  
Contact	
  Informa5on	
  
Kentucky	
  Oce	
  of	
  the	
  APorney	
  General	
  
700	
  Capital	
  Avenue,	
  Suite	
  118	
  
Frankfort,	
  Kentucky	
  40601	
  
Phone:	
  	
  (502)	
  696-­‐5641	
  
Fax: 	
   	
  (502)	
  564-­‐8310	
  
www.ag.ky.gov	
  
aPorney.general@ag.ky.gov	
  

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Tue gs conway

  • 1. Cracking  Down  on   Unlawful  Rx  Marke5ng   Honorable  Jack  Conway   A;orney  General   Commonwealth  of  Kentucky  
  • 2. Required  Disclaimer:   The  Kentucky  Oce  of  the  A;orney  General  has  no   nancial  rela5onships  with  proprietary  en55es  that   produce  health  care  goods  and  services  
  • 3. Learning  Objec5ves:   1.  Outline the strategies for effective action against unlawful Rx drug marketing practices. 2.  Identify practices that are considered unlawful for marketing Rx drugs 3.  Evaluate the effectiveness of pursuing cases against drug manufactures who violate Rx drug marketing laws.  
  • 4.
  • 6. Two  Pharmaceu5cal   Se;lements   Merck  Sharp  &  Dohme  Corpora5on   •  Vioxx   •  $25  million   GlaxoSmithKline   •  Avandia   •  $15  million  
  • 7. Court  Ordered   Distribu5ons   Court  orders  led  in  both  se;lements   require  that  the  funds  be  spent  on  drug   treatment  programs.  
  • 8. Recovery  Center   $500,000  —  construc5on  of  Kentucky   Recovery  Center,  Ashland,  Ky   •  17th  center  in  the  Commonwealth   •  Peer-­‐based  recovery  model   •  Provide  easier  access  to  treatment  in  the  E.Ky   region  
  • 9. Recovery  Ky  Scholarships   $2.52  million  —  scholarships  for  Recovery   Kentucky  Centers   •  30  scholarships  each  year  for  2  years   •  14  operaGonal  Recovery  Kentucky  Centers   •  Total:  840  scholarships  over  2  years  
  • 10. Drug  Free  Housing   $560,000  —  Create  14  drug-­‐free  homes   •  start-­‐up  costs  and  rental  assistance   •  for  people  transiGoning  out  of  residenGal   treatment  programs   •  Residents  required  to  work  &  remain  drug  free  
  • 11. Treatment  Grants   $19  million  —  Grant  program   •  expand  treatment  beds  at  exisGng  faciliGes   •  create  new  juvenile  treatment  programs   •  Residents  required  to  work  &  remain  drug  free.   •  hPp://kykidsrecovery.ky.gov/  
  • 12. Addi5onal  Distribu5on   •  $6  million  to  administer  and  upgrade  KASPER   •  $1  million  to  Chrysalis  House  in  Lexington  and   Independence  House  in  Corbin   •  $1.5  million  to  UK  to  develop  best  pracGces  for   juvenile  substance  abuse  treatment  providers   •  $1  million  to  develop  substance  abuse  screening   tool  with  the  Ky  Dept.  of  EducaGon  to  intervene   with  at-­‐risk  children   •  $250,000  to  create  a  database  to  evaluate   outcomes  of  juvenile  treatment  
  • 13. SATAC   Substance  Abuse  Treatment  Advisory   Commi;ee   •  Created  by  ExecuGve  Order   •  Oversee  sePlement  funding  incl.  grant  program   •  Chaired  by  APorney  General  Conway  
  • 14. Contact  Informa5on   Kentucky  Oce  of  the  APorney  General   700  Capital  Avenue,  Suite  118   Frankfort,  Kentucky  40601   Phone:    (502)  696-­‐5641   Fax:    (502)  564-­‐8310   www.ag.ky.gov   aPorney.general@ag.ky.gov Â