Successful Coalitions  Across America       April 10-12, 2012Walt Disney World Swan Resort
Learning Objectives:1. Outline the need and power of branding to get thepublic to hear your message.2. Analyze successful ...
Disclosure Statement•  All presenters for this session, Kristine Harper   Bowers and Peggy B. Sapp, have disclosed   no re...
NATIONAL – REGIONAL – LOCAL CAMPAIGN                                             Presented by:                            ...
Connection Leads to Influence     Copyright 2012 | National Family Partnership | www.LockYourMeds.org   6
What is Lock Your Meds® About?•  An Rx abuse awareness   campaign targeted to people   from 20-80 years old•  Engages peop...
Lock Your Meds appeals to a wide marketconcerned with drug diversion             Copyright 2012 | National Family Partners...
The Campaign has Diversity           Copyright 2012 | National Family Partnership | www.LockYourMeds.org   9
70%of teens get their prescription drugs      from friends and family. They think these drugs are safe.But in the wrong ha...
Copyright 2012 | National Family Partnership | www.LockYourMeds.org   11
WHAT CAN WE DO?AWAKEN  the sleeping giant:Inform the innocent    people who  unwittingly share     their drugs.          C...
BE AWARE. DON T SHARE.TMHow Can You Participate?   Copyright 2012 | National Family Partnership | www.LockYourMeds.org   13
How To Implement Your              LYM Campaign1.  Become a National Family Partnership Affiliate   –    Visit www.Nfp.org...
Sponsors Will Receive:Logo inclusion in advertisingthat promotes communityoutreach at events such as :   •  Town Hall meet...
Make Money from your websiteLink to e-store witha discount code                    Copyright 2012 | National Family       ...
Join the NFP team                                              Network Partners                                         Ca...
Peggy Sapp
Upcoming SlideShare
Loading in …5
×

Peggy Sapp

689 views
582 views

Published on

Successful Coalitions Across America
National Rx Drug Abuse Summit 4-10-12

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
689
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
55
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Peggy Sapp

  1. 1. Successful Coalitions Across America April 10-12, 2012Walt Disney World Swan Resort
  2. 2. Learning Objectives:1. Outline the need and power of branding to get thepublic to hear your message.2. Analyze successful programs aimed at raisingawareness among parents and other caregiversabout the signs and symptoms of drug use- Including the national multi-media Lock Your Meds®campaign- And what they can do should they suspect abuse3. Endorse the value of parent training and parentnetworking programs and provide examples ofsuccessful initiatives.
  3. 3. Disclosure Statement•  All presenters for this session, Kristine Harper Bowers and Peggy B. Sapp, have disclosed no relevant, real or apparent personal or professional financial relationships.
  4. 4. NATIONAL – REGIONAL – LOCAL CAMPAIGN Presented by: Peggy Sapp, CEOSponsored by National Family PartnershipCopyright 2012 | www.lockYourMeds.org 4
  5. 5. Connection Leads to Influence Copyright 2012 | National Family Partnership | www.LockYourMeds.org 6
  6. 6. What is Lock Your Meds® About?•  An Rx abuse awareness campaign targeted to people from 20-80 years old•  Engages people to: –  Take inventory –  Pledge to secure medications –  Dispose of old prescriptions at Take-Back events Copyright 2012 | National Family Partnership | www.LockYourMeds.org 7
  7. 7. Lock Your Meds appeals to a wide marketconcerned with drug diversion Copyright 2012 | National Family Partnership | www.LockYourMeds.org 8
  8. 8. The Campaign has Diversity Copyright 2012 | National Family Partnership | www.LockYourMeds.org 9
  9. 9. 70%of teens get their prescription drugs from friends and family. They think these drugs are safe.But in the wrong hands, they re not. More than 4,000 children and young adults begin experimenting with prescription and over-the-counter drugs every day. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 10
  10. 10. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 11
  11. 11. WHAT CAN WE DO?AWAKEN the sleeping giant:Inform the innocent people who unwittingly share their drugs. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 12
  12. 12. BE AWARE. DON T SHARE.TMHow Can You Participate? Copyright 2012 | National Family Partnership | www.LockYourMeds.org 13
  13. 13. How To Implement Your LYM Campaign1.  Become a National Family Partnership Affiliate –  Visit www.Nfp.org for application2.  Order LYM campaign materials and printer files from NFP –  Many materials are FREE of charge –  Get a sponsor for your campaign3.  Print LYM collateral with your logo4.  Spread the Word –  www.LockYourMeds.org –  Local Advertising Copyright 2012 | National Family Partnership | www.LockYourMeds.org 14
  14. 14. Sponsors Will Receive:Logo inclusion in advertisingthat promotes communityoutreach at events such as : •  Town Hall meetings •  Conferences •  Retailer specific events (with retailer approval) •  Add your own opportunities Copyright 2012 | National Family Partnership | www.LockYourMeds.org 15
  15. 15. Make Money from your websiteLink to e-store witha discount code Copyright 2012 | National Family Partnership | www.LockYourMeds.org 16
  16. 16. Join the NFP team Network Partners Campaign Developed by Sponsorship from: Copyright 2012 | National Family Partnership | www.LockYourMeds.org 17

×