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Successful Coalitions Across America …

Successful Coalitions Across America
National Rx Drug Abuse Summit 4-10-12

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  • 1. Successful Coalitions Across America April 10-12, 2012Walt Disney World Swan Resort
  • 2. Learning Objectives:1. Outline the need and power of branding to get thepublic to hear your message.2. Analyze successful programs aimed at raisingawareness among parents and other caregiversabout the signs and symptoms of drug use- Including the national multi-media Lock Your Meds®campaign- And what they can do should they suspect abuse3. Endorse the value of parent training and parentnetworking programs and provide examples ofsuccessful initiatives.
  • 3. Disclosure Statement•  All presenters for this session, Kristine Harper Bowers and Peggy B. Sapp, have disclosed no relevant, real or apparent personal or professional financial relationships.
  • 4. NATIONAL – REGIONAL – LOCAL CAMPAIGN Presented by: Peggy Sapp, CEOSponsored by National Family PartnershipCopyright 2012 | www.lockYourMeds.org 4
  • 5. Connection Leads to Influence Copyright 2012 | National Family Partnership | www.LockYourMeds.org 6
  • 6. What is Lock Your Meds® About?•  An Rx abuse awareness campaign targeted to people from 20-80 years old•  Engages people to: –  Take inventory –  Pledge to secure medications –  Dispose of old prescriptions at Take-Back events Copyright 2012 | National Family Partnership | www.LockYourMeds.org 7
  • 7. Lock Your Meds appeals to a wide marketconcerned with drug diversion Copyright 2012 | National Family Partnership | www.LockYourMeds.org 8
  • 8. The Campaign has Diversity Copyright 2012 | National Family Partnership | www.LockYourMeds.org 9
  • 9. 70%of teens get their prescription drugs from friends and family. They think these drugs are safe.But in the wrong hands, they re not. More than 4,000 children and young adults begin experimenting with prescription and over-the-counter drugs every day. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 10
  • 10. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 11
  • 11. WHAT CAN WE DO?AWAKEN the sleeping giant:Inform the innocent people who unwittingly share their drugs. Copyright 2012 | National Family Partnership | www.LockYourMeds.org 12
  • 12. BE AWARE. DON T SHARE.TMHow Can You Participate? Copyright 2012 | National Family Partnership | www.LockYourMeds.org 13
  • 13. How To Implement Your LYM Campaign1.  Become a National Family Partnership Affiliate –  Visit www.Nfp.org for application2.  Order LYM campaign materials and printer files from NFP –  Many materials are FREE of charge –  Get a sponsor for your campaign3.  Print LYM collateral with your logo4.  Spread the Word –  www.LockYourMeds.org –  Local Advertising Copyright 2012 | National Family Partnership | www.LockYourMeds.org 14
  • 14. Sponsors Will Receive:Logo inclusion in advertisingthat promotes communityoutreach at events such as : •  Town Hall meetings •  Conferences •  Retailer specific events (with retailer approval) •  Add your own opportunities Copyright 2012 | National Family Partnership | www.LockYourMeds.org 15
  • 15. Make Money from your websiteLink to e-store witha discount code Copyright 2012 | National Family Partnership | www.LockYourMeds.org 16
  • 16. Join the NFP team Network Partners Campaign Developed by Sponsorship from: Copyright 2012 | National Family Partnership | www.LockYourMeds.org 17