1. 80% of the UK’s wealth
owners are over 50
As average life expectancy and the older consumer
market increases so does the number of older people
living with some cognitive or physical disability. This
doesn't change their value as consumers but it does
change their needs as customers.
provides essential training
for businesses of all
sizes to help your staff
recognise the needs of
older people, to provide
seamless customer
service and to help grow
your customer base.
‘Understanding
the needs of older
customers living with
dementia is not only
good practice, it’s also
good business.’
Hugh Ford,
Managing
Director Retail,
Age UK
Over 800,000 people in the UK live with dementia.
Their annual spending power is over £11billion.
Are your staff trained to meet their needs?
Areyoutuned-in
totheUK’s
biggest
consumer
market?

2. Essential to your business
Older customers present an enormous opportunity for companies
willing to address their needs. Many people living with dementia are
actively engaged as valued customers, but businesses do not meet
their needs can't expect to keep their custom.
Everyday consumer activity can be a challenge for this growing
number of customers, but with proper training your staff can ensure
the experience is a good one, build a valuable relationship and
establish a reputation for considerate and professional service.
Remember Me gives your business the knowledge and skills
to fully engage with this growing group of consumers.
Good service is good business
Remember Me can help you to grow your business.
• Grow customer loyalty through a satisfying
consumer experience.
• Attract wider audiences seeking a complete service
proposition that is easy to use.
• Engage fully with the growing number of customers
living with dementia.
• Support compliance with the Equality Act 2010 as
a leader of dementia-friendly customer service.
Remember Me
Training in tune with your business
Remember Me training packages are cost effective and designed
specifically for your business.
Flexible training: whether it's e-learning, face-to-face or a one-day
event, we will adapt to meet your needs.
Professional trainers: seasoned professionals, with the skills
to inspire your staff and transform your business service.
Innovative teaching techniques: an innovative and exciting
programme that engages your staff and will revolutionise
your service.
Flexible locations: whether it's in-house or an external venue
we'll hold training where it suits you.
The Sense of Ageing acclaimed programme
A fun and inspiring training programme that use simulation to help
your staff understand the customer journey through the eyes of an
older person with cognitive or physical disabilities. An engaging and
very effective way to enhance your service and attract and retain
older consumers.
This training is provided by Age UK Training
(a division of Age UK Trading Limited). Age UK
Trading Limited is registered in England and
Wales number 01102972. Registered office:
Tavis House, 1–6 Tavistock Square, London
WC1H 9NA. VAT number 710 384366. Age UK is a
registered trademark: the use of the name and
logo by Age UK Trading Limited is done under
licence agreement between Age UK and Age UK
Trading Limited.
Age UK Trading Limited is a trading company
of Age UK (Charity number 1128267) which
donates its net profits to that Charity.
ID202305 10/14
‘We found the training
a real eye opener;
it helped build real
empathy with how
life might feel as an
older person. This is
something we feel
could be useful to
anyone whose work
touches older people.’
Jean Cattanach,
Unilever Food
Solutions
Age UK is committed
to providing training that
improves the level of
service and the quality of
life for people in later life.
For further information
or to discuss your options
or book please call Amanda
on 0808 168 1225 or email
trainingteam@ageuk.org.uk