The latest news, insights and fuel for your brain related to all things digital. Expand your knowledge with the usual 'learning materials' section and if you feel like doing some light reading jump to the #cool section!

2. This week in Read of the Week a must-watch campaign from
Save The Children that imagines what London would be like if
plunged into a conflict similar to that in Syria
Other topics include:
• Getty Images making its pictures free to use
• A study by social@Ogilvy revealing some unsettling facts
about Facebook’s organic reach
• Twitter’s and Newsbrands’ symbiotic relationship
• Apple’s launch into social media
 UK’s digital market overview for the past month with
insights on multi-screen consumer behaviours
Check out the #cool section, this week’s topics include:
• #GoingComando campaign raising awareness to a male
cancer charity
• Adidas new gaming platform
• A website that allows you to GIF yourself

3. READY?!
GO!

4. Read of the Week
• If London was Syria: Save The Children releases brilliant campaign that imagines
what London would be like if plunged into a conflict similar to that in Syria
– A young girl’s life gets turned upside-down in a tragic second-a-day video
Insights, News and #FoodForThought
•
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The world’s largest photo service, Getty Images, just made its pictures free to use
The days of organic reach from Facebook may be numbered, a study by social@Ogilvy reveals

In fact, they make a strong case on how the organic reach of the content brands publish on
Facebook is destined to hit zero.
•
60% of Twitter users engage with newsbrands on the social network that they wouldn’t read
in print, Newsworks study says – here’s the full presentation deck
•
Apple’s launch into social media rumoured with Tumblr campaign
•
Facebook redesigns News Feed with multiple feeds and mobile-inspired interface
•
World Cup: Mourinho signs for Yahoo as Global Football Ambassador for 2014
•
Apple to sell full-screen mobile video ads to boost its iAds exchange
•
In the US, during January this year, time spent with mobile apps exceeded desktop web
access
•
Twitter’s annual report reveals its average ad rates have dropped 67% y/y, though with ad
revenue increases of 121% 2013 vs 2012

5. Learning Materials
•
UK Digital market overview February 2014, highlights include:
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•
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Multi-platform data revealing an interesting aspect of consumer behaviour in terms of
shifting preferences or convenience
Travel site categories growing strongly, which reflects the increasing use of portable
devices in online activity
Beyond Search: retargeting strategies you should know about
Cool
•
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#GoingCommando never felt so liberating with charity campaign
Adidas launches gaming platform powered by social media starring
Lionel Messi
•
Man Utd use Google+ Hangouts to stream fans’ faces at matches
•
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GIF yourself with this brilliant app/website
Conduct a study on yourself and the things you care about with this new
app: Reporter
•
9 glorious infographics through History

6. Thank you for reading!
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