Shop Used Cars: http://www.northhollywoodtoyota.com/used-cars/ https://www.facebook.com/northhollywoodtoyota North Hollywood Toyota Address: 4606 Lankershim Blvd, North Hollywood, California 91602 Phone: (818) 508-2967 http://instagram.com/nohotoyota# https://twitter.com/NoHoToyota https://plus.google.com/112791067755794874834/posts?hl=en North Hollywood Toyota dealer serves: Montrose Universal City Sherman Oaks Burbank La Crescenta Beverly Hills Studio City West Hollywood Encino North hills Pacoima Panorama City Sun Valley Sunland Toluca Lake Tujunga Valley Village Verdugo City Los Angeles Southern California

1. 2012 Venza vs. 2012 Ford Edge
december 2011
Top Venza Advantages
Over Edge
Ford introduced the Edge—a smaller, more fuel-efficient alternative to its Explorer sport-utility vehicle—in
2007. Since then, this midsize crossover has earned respect for its quiet and comfortable ride, agile handling
and roomy cabin. After gaining a more powerful and fuel-efficient V6 engine along
with an exterior refresh in 2011, Edge gets a turbocharged four-cylinder Eco
Boost engine option for 2012.
Even with Ford’s upgrades, the still-innovative Venza—introduced
in 2009—retains several advantages over the Edge, as detailed in
this document. Be sure to check eShowroom for even more useful
comparison information.
„ PASSENGERS PAMPERED
Venza’s fully appointed, spacious and luxurious sedan-like
interior sets it apart from Edge in day-to-day driving.
ƒ Easier access
Venza’s lower step-in height provides all occupants with
easier ingress and egress.
ƒ More passenger room
Once inside, Venza passengers enjoy more shoulder and
hip room in both the front and back seats.
„ cARGO fRiENDly
Venza’s rear hatch and clever storage compartments best
Edge on the practical side, too.
ƒ More room for big items
Venza’s cargo area is bigger. Plus, its lower liftover
height and higher-opening rear hatch make it easier to
access than Edge’s cargo area.
ƒ More options for small items
Venza’s gear shift is positioned in the dashboard,
opening up space for an extra-large center console,
complete with an integrated wire-management system
for cell phones and MP3 players.
„ cOMMiTMENT TO SAfETy
Every Venza comes standard with Toyota’s Star Safety
System™
, along with other safety technologies that Edge
doesn’t offer.
ƒ More airbags
Venza’s standard driver’s knee airbag isn’t available
on Edge.
ƒ Advanced brakes
Venza offers more-sophisticated stopping power, with
standard Electronic Brake-force Distribution, which isn’t
available on Edge.
„ EXcEPTiONAl VAlUE
The fully featured Venza can cost less than the Edge
at the point of purchase and also thoughout the
ownership experience.
ƒ More value
Compare Venza Limited AWD to Edge Limited
AWD with Equipment Group301A, and Venza
enjoys a $2,365 MSRP advantage. Yet Venza in this
configuration includes several features that are either
extra-cost options or simply not available on Edge.
ƒ lower predicted ownership costs
IntelliChoice calculates Venza’s five-year ownership
cost to be more than $1,600 less than that for Edge
(based on 2011 models).
„ EfficiENT PERfORMANcE
Venza’s design and engineering innovations help offset
Edge’s more powerful engine.
ƒ lower curb weight
Edge’s V6 produces more horsepower than Venza’s V6.
But Venza’s lower curb weight means the two vehicles
have virtually the same power-to-weight ratio.
ƒ Enhanced drivability
Venza’s electronic power steering and bigger wheels
and tires make for a more spirited driving experience.
ƒ fuel efficiency with less complexity
Edge’s available EcoBoost four-cylinder engine
achieves an EPA rating of 30 mpg on the highway.
Venza’s available four-cylinder engine is rated at a
comparable 27 mpg on the highway, but without the
complexity and the potentially higher service costs of
the EcoBoost’s turbocharger.
2012 Venza
Over Edge
„
EXcEPTiONAl VAlUE
2012 Ford Edge SEL
Look inside for detailed info about this summary,
important safety information and disclaimers.
Updated 12/23/11

2. 20I2 VENZA vs.
20I2 FORD EDGE
2
Ford Edge qualifies as a crossover vehicle, but—compared with
Venza—its design borrows more heavily from that of SUVs than
sedans. Like Venza, Ford offers two engine choices for Edge: a
standard V6 and the optional EcoBost turbocharged four-cylinder.
Customers can choose among four grades and FWD and AWD
drivetrains, including the Sport that is powered by a 3.7-liter V6.
Here are some of the major features of the three most relevant
grades, all of which are powered by the standard 3.5-liter V6 engine.
SE
Engine
3.5-liter 24-valve DOHC V6
Transmission
6-speed automatic
Driveline
Front-wheel drive
Standard Features
Driver and front-passenger airbags
Front seat-mounted side airbags
Side head curtain airbags
Anti-lock braking system
AdvanceTrac traction control and stability control
Single-zone manual air conditioning
Power door locks
Power windows
AM/FM/CD/MP3/AUX audio system
MyFord Touch™
Digital clock
Reclining 60/40 fold-flat rear seats
Cruise control
Power rack-and-pinion steering
Tilt and telescoping steering column
17-inch alloy wheels
235/65R17 tires
Temporary spare tire
Vehicle-speed-sensitive variable intermittent wipers
Compare to
Venza lE
ford Edge at a Glance
SEl
The SEL differs from the SE by adding:
Drivelines
Front-wheel drive
All-wheel drive
Standard Features
6-way power-adjustable driver’s seat
Height-adjustable driver’s seat
Dual-zone automatic climate control
Leather-wrapped steering wheel
Cruise control
Reverse-sensing system
Rear electronic parking aid with ultrasonic sensors
Sirius®
satellite radio
MyKey™
driving controls
Keyless entry
Compass
Electrochromic rearview mirror
18-inch painted alloy wheels
245/60R18 tires
Power heated side-mirrors
Windshield-wiper activated headlights
Compare to
Venza XlE V6 fWD and AWD
limited
The Limited differs from the SEL by adding:
Standard Features
Sony AM/FM/CD/MP3 audio system with 12 speakers,
Bluetooth®
connectivity and SYNC telematics
2 USB ports
Leather-trimmed seats
Power driver seat with memory adjustments
Power front-passenger seat
Wood trim
Exterior-temperature gauge
HomeLink®
universal garage door opener
18-inch chrome alloy wheels
Dual body-colored power-adjustable heated sideview mirrors
Compare to
Venza limited V6 fWD and AWD
Ford Edge qualifies as a crossover vehicle, but—compared with
Venza—its design borrows more heavily from that of SUVs than
sedans. Like Venza, Ford offers two engine choices for Edge: a
standard V6 and the optional EcoBost turbocharged four-cylinder.
drivetrains, including the Sport that is powered by a 3.7-liter V6.
Here are some of the major features of the three most relevant
grades, all of which are powered by the standard 3.5-liter V6 engine. 2012 Ford Edge SEL

3. 20I2 VENZA vs.
20I2 FORD EDGE
3
more value
Venza enjoys a sizable MSRP advantage, yet still
incorporates several features that are either extra-
cost options or simply not available on Edge. Add
it all up and Venza is clearly the better value.
„ EXcEPTiONAl VAlUE
Venza Limited
AWD
Edge Limited
AWD*
MSRP1
$38,725 $41,090
Smart Key System Standard Package
Fully automatic
power liftgate
Standard Package
Automatic high
beam
Standard Not available
Windshield wiper
de-icer
Standard Not available
Fog lights Standard Not available
20-inch wheels Standard Available
1-touch up/down
windows
All windows
Driver’s
window only
3
„ EfficiENT PERfORMANcE
Venza four-cylinder
Lower anticipated ownership costs
IntelliChoice2
calculates Venza’s five-year ownership
costs to be more than $1,600 less than those for
Edge (based on 2011 models). Perhaps that’s why
Venza earned IntelliChoice’s Motorist Choice award
for the lowest total cost of ownership and the best
owner satisfaction in the Premium Mid Crossover
SUV class.
Venza Edge
Toyota
Advantage
Depreciation $11,897 $14,248 $2,351
Financing 2,887 3,130 243
Insurance 6,560 5,450 --
State fees 499 503 4
Fuel 9,457 9,916 459
Maintenance 2,208 1,667 --
Repairs 587 848 261
5-year totals $34,095 35,762 $1,667
Lower curb weight
Edge’s V6 does produce more horsepower than
Venza’s V6. But Venza’s lower curb weight means
the two vehicles have virtually the same power-to-
weight ratio.
Venza V6 FWD Edge FWD
Engine 3.5-liter V6 3.5-liter V6
Horsepower @ rpm 268@6200 285@6500
Curb weight (lbs.) 3870 4082
Power-to-weight
ratio (lbs. per hp.)
14.4:1 14.2:1
enhanced drivability
Venza’s electronic power steering makes for a more
refined and responsive driving experience. And
Venza’s bigger wheels and tires result in a larger tire
patch for improved control and handling.
Venza Edge
Steering
Electronic
power assist
Hydraulic
power assist
Wheels (in.) 20 17
Tires 245/50R20 235/65R17
Fuel efficiency with less complexity
Ford promotes its EcoBoost four-cylinder engine.
But Venza’s naturally aspirated four-cylinder
delivers comparable fuel economy without the
complexity and the potentially higher service costs
of turbocharging.
Venza FWD Edge FWD
EPA-est. fuel econ.3
,
city/highway (mpg)
with V6 engine
19/26 19/27
EPA-est. fuel econ.3
,
city/highway (mpg)
with I4 engine
21/27 21/30
Venza Advantages
A Closer Look
*Includes Equipment Group 301A

4. 20I2 VENZA vs.
20I2 FORD EDGE
4
„ PASSENGERS PAMPERED
easier access
Venza’s sedan-like step-up height is lower than that of the more SUV-like Edge. This makes it easier for
all occupants to get into and out of the vehicle.
Venza Edge Toyota Advantage
Head room,
front/rear (in.)
39.6/39.3 40.0/38.6 --/0.7
Shoulder
room, front/
rear (in.)
60.0/59.1 58.9/58.7 1.1/0.4
Hip room,
front/rear (in.)
56.0/56.5 54.8/56.1 1.2/0.4
Venza
more passenger room
Once inside, Venza passengers enjoy more head,
shoulder and hip room for all but one dimension.
Edge
Venza Edge
„ cARGO fRiENDly
more room for big items
With the rear seat folded down, Venza offers more
room for cargo than Edge. And its lower liftover
height and higher opening hatch make all that
space easier to access. And Venza comes standard
with a cargo area cover, helping to keep valuables
out of sight and more secure.
Venza Edge
Toyota
Advantage
Cargo space
with rear seat
down (cu.ft.)4
70.2 68.9 1.3
more options for small items
Toyota’s engineers found a way to mount the
transmission shifter in the dashboard rather than
between the front bucket seats. This opens up space
for an extra-large 14.7-liter center console that Edge
can’t match. Among other design innovations, the
console integrates a wire management system for
cell phones and MP3 players.
Venza EdgeVenza Edge
„ cOMMiTMENT TO SAfETy
more airbags
Both models offer the protection of driver and
passenger side airbags and side curtain airbags.
But Venza goes one step further than Edge with a
driver’s knee airbag.
Venza Edge
Driver’s knee airbag Standard Not available
Advanced brakes
Like all Toyota models, Venza comes standard
with the Toyota Star Safety System™
. Edge keeps
pace except for two advanced braking features:
Electronic Brake-force Distribution and Smart Stop
Technology. This might be one reason the Insurance
Institute for Highway Safety named Venza a “Top
Safety Pick” for midsize SUVs.
Venza Edge
Electronic Brake-
force Distribution
Standard Not available
Venza Advantages
A Closer Look

5. Competitive Comparison reflects most current information available for stated model year vehicle. Competitive vehicle data
sourced from Auto Planner and from competitor websites November 2011. All information is believed to be correct at date
of printing and is subject to change without notice.
1 MSRP includes delivery, processing and handling fee. Excludes taxes, license, title and available or regionally required
equipment. Actual dealer price may vary. 2 2011 IntelliChoice®
, Inc. (www.intellichoice.com). 3 EPA-estimated mpg. Actual
mileage will vary. 4 Cargo and load capacity limited by weight and distribution.
©2011 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY
PROHIBITED.Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products.The information contained herein was up-to-
date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no
liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales,
U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data
or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer
ofToyota Products.
Log onto www.Toyota-eShowroom.com,
then click “Resources.”
check out Toyota-eShowroom for access to this
edge competitive comparison series and more...
Select Edge Series. View and/or print this
document—as well as any Edge or Hot
Sheet from the University of Toyota.
For more information about Venza,
check out the Venza sections in eSource
and Pocket Source.
For hands-on feature
comparisons, be sure to
watch the Edge Live videos
on eShowroom.
What’S neW For 2010
Venza
V6 shown
in Tropica
l Sea Metallic
Feature
2009
2010
am/Fm
/6cD/saT system
with 6 speak
ers
Standa
rd
Not Availab
le
am/Fm
/cD/s
aT system
with 6 speak
ers
and Blueto
oth®
Not Availab
le
Standa
rd
†
PleaS
e See “cauti
onS”
Sectio
n For imPor
tant additi
onal
inForm
ation
on thiS Featur
e.
2010 venzaVenza stakes out new space
in personal transportation,incorporating utility and roominess
while maintaining essentials such as
easy entry/exit, performance, a sleek
side profile and unrivaled interior
features to deliver optimal comfort.
A product of Toyota’s U.S. design
and engineering teams, Venza’s
bold design delivers on their goal
of blending the space and utility
of an SUV with the comfort and
smoothness of a sedan.
5 reaSonS to BuY a venza
5
1
2
3
4
Blends the best of suV utility
with mid-size sedan
ride and efficiency
Venza
raises
the standard to new levels by combining elegance, innova
tion, comfort
and utility in one sleek and sporty vehicle. With seating for five, easy entry and exit, a
car-like ride and functional utility, Venza
delivers a new level of driving enjoym
ent and
flexible practicality.
Full compliment of advan
ced safety features
Drivers and passengers can enjoy peace
of mind thanks to Toyota’s Star Safety
System™, a collection of safety
features that includes the Anti-lo
ck Brakin
g System,
Traction Control, Electronic Brake-force
Distrib
ution, Brake
Assist†
and Vehicle
Stability Control†
. Other standard safety
features include 7 airbags†
, front active
headrests†
, front and rear side curtain airbags†
and front seat-m
ounted side airbags†
.
comfort and conve
nience features for all passe
ngers
The Venza
interior offers
surprising roominess, comfort and utility for the driver and
passengers. The lower rocker design allows
occupants to more easily step in and out
of the vehicle than a typical sedan, while the rear hatch provides a low cargo
height
that allows
for easy loading and unloading of luggage and outdoor gear. Inside, there’s
ample
room for all five passengers and abund
ant SUV-like cargo
space
behind the
second row of seats. Easy-to-use
levers, one on each side of the rear cargo
area,
allow the 60/40 split rear seats to fold flat, providing additional storage space
for extra
long items.
conte
mporary styling that is anything but ordinary
One look at Venza
and it’s clear that there’s a dynam
ically differe
nt design approach
at work. From the distinctive grille and fog lamps
to its wraparound
tail lights that
interconnect with the hatch door, Venza
displays aerodynamically sculpted exterior
lines and a bold, sporty stance. The distinctive look carries over into the interior,
where
the creative design includes the flowing instrumentation panel that creates a
unique 60/60
design to give both driver and front passenger the look and feeling
that
60 percent of the instrument panel is accessible from their seating position.
Toyota quality and durability
As the newes
t addition to Toyota’s legendary lineup
of passenger cars, Venza
is
designed and built to the same high standards of quality and durability to ensure
long-lasting
performance and customer satisfa
ction.
44
FeatureS & BeneFitS
2 0 1 0 v e n z A i t o y o t A e s o u r C e B o o K
10
venza
Welcome to venza
What’S neW For 2010
Feature
2009
am/Fm
/6cD/saT system
w
saT system
w
sa
ith 6 speak
ers
Standa
rd
am/Fm
/cD/s
aT system
w
saT system
w
sa
ith 6 speak
ers
and Blueto
oth®
Not Availab
le†
PleaS
e See “cauti
onS”
Sectio
n For imPor
tant additi
onal
inForm
ation
on thiS
2010 venzaVenza stakes out new space
in personal transportation,incorporating utility and roominess
while maintaining essentials such as
easy entry/exit, performance, a sleek
side profile and unrivaled interior
features to deliver optimal comfort.
A product of Toyota’s U.S. design
and engineering teams, Venza’s
bold design delivers on their goal
of blending the space and utility
of an SUV with the comfort and
smoothness of a sedan.
5555
33
4444
where
the creative design
unique 60/60
design to gi
60 percent of the instrument paToyota quality and duraAs the newes
t additdesigned and built to the same
long-lasting
performance
44
2 0 1 0 v e n z A i t o y o t
t o y o t
1010
vvenzaenza
T O Y O T A p O c k e T S O U R c e
T O Y O T A p O c k e T S O U R c e
VE 1
11Venz
a
2011 Venza
In THIS SeCTIOn
1
2
3
4
5
5 Reasons To Buy a VenZa
Blen
ds the best
of SUV
utility with
mid-size
seda
n ride
and
effic
ienc
y
Full com
plim
ent of adva
nced
safe
ty features
Com
fort
and
conv
enie
nce
features
for all pass
engers
Contempora
ry styli
ng that
is anyt
hing
but ordinary
Toyo
ta has a history of quality and
dura
bility
• 2011 Ven
za
1
• MOd
elS
& COl
OrS
3
• FeaTur
eS
4
• OpTIOnS
& paCkag
eS
10
• SpeCIFI
CaTIOnS
12
• COM
peTITIVe
COM
par
ISOn
14
† Please
see “Cautio
ns” section
in the back
of this book
for import
ant inform
ation
on this feature
.
TrIMS aT a glanCe
Venza
One
mOdel
FOr
man
y nee
dS
• 4-cyl. or available
V6 engine, with
6-sp
eed automatic
trans
miss
ion
• Fron
t-wheel drive
or available
all-w
heel
drive
Look
for this icon
and red typeface
to easily identify neW
featu
res or chan
ges for 2011
.
Toyo
ta_W
inter1
1_Ve
nza_
PSB_
TAB.
indd
38
2/17/
11 6:04
PM
364AD-11245-11