1. L18, 1 Alfred St
Sydney, NSW, 2000
+61 417 543 515
Everywhere Australia Website
7th October 2015
OVERVIEW
The website for Everywhere Australia must reflect the brand’s positioning as a forward thinking,
thought-leading Internet of Things specialist firm, which also acts as a trusted business builder for
international startups to enter the Australian market.
GOALS
1. Position the firm as innovative and thought leading
2. Attract, engage and earn the trust of international startups, primarily from the US and
Europe.
SPECIFICATIONS
Must be attractive, easy to navigate, but still demonstrate forward thinking techniques and
technological leadership. Must be fully responsive. Must be easy to add information as it comes
to hand.. things like;
Everywhere Australia in the News
Clients
Case Studies
White Papers / Publications
Events/Expos

2. None of the above exist as yet, but will become increasingly important in time. A simple sitemap
for the launch website would be;
1. Home Page
Punchy/attractive/engagingyet fast to load. IF there is loading
delay then incorporate splash image (EA Logo with cloud imagery
drawingin as site loads (% indicator))
2. About Us
History/raison d'être
Philosophy/Mission Statement/Value Prop
Team??
3. Services
Ambification
Buildingbespoke, state of the art IoT solutions
Working with inventors/Ideasmiths to realise visions?
Partnerships/Collaboration
4. Blog w/ newsletter signup
5. YouTube Channel w/ subscription
6. Contact
It must be easy for prospective clients to navigate to a form to take details and define what
service is of interest. All social channels must be prominent; LinkedIn, Twitter, Facebook (?),
Google+ (any others we should be targeting?)
I am not married to any of the above and am open to any new techniques that will inspire
engagement.
*Should we have 1800 number & Virtual Reception service? Any numbers that make it easy
for international startups to contact us? Facility to book an online meeting with us?