Follow the 7 best practices to create high-conversion landing pages. Read more to optimize your landing pages now and meet your revenue goals.

1. 7Best Practices ofConversion
Oriented Landing Pages

3. 1. Appealing Headline
 Sums up your offer
clearly and precisely
 Explains what exactly
the visitor will get
 Showcases key benefits

4.  Focuses on the value
visitors will get
 Uses short phrases or
bullets to highlight key
features/benefits
 Showcase benefits
2. Value-Added Copy

5.  Resonates with the key
message
 Doesn’t distract users
 Adds value to the page
3. Captivating Design

6.  Is visible above the fold
 Displays optimum
number of form fields
 Asks for relevant
information, enough to
quality leads
 Guides visitors toward
conversion
4. Well Laid-Out Lead Capture Form

7.  Stand out from rest of
the layout
 Use relevant text. Avoid
vague references, such
as ‘click here’.
 Give precise information
on what to do next
 Entice visitors to click
5. Prominent Call-To-Action Buttons

8.  Makes your offer
sharable
 Increases lead
generation potential of
the page
 Extend you reach to a
wider audience
6. Social Sharing for Extended Reach

9.  Supports credibility of
your offer
 Increases visitors’
confidence
 Builds a trust factor
around your brand
7. PrivacyPolicyLinkto BuildTrust

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