3. MARKET LEADER
Corporate Strategy
Strengthen
online retail
business through
Amazon
marketplace
Expansion
of Amazon web
services
Foray into mobile
hardware and
e-book market:
Amazon kindle
Settle-based electronic commerce company and the world’s leading
online retailer by revenues.
Attract more
third-party sellers
by offering to
SMEs to sell their
goods.
Will enable Amazon to provide a greater range of
products and to generate additional revenues from
business partners through monthly subscription
fees and so on
Enable customers to easily build and
enhance their online platforms while
reducing their need for capital
investments in IT infrastructures
Further business
diversification
4. MARKET CHALLENGER
Corporate Strategy
Strenghten
position
as a major online
marketplace through
targeted
acquisitions
Strategy
turnaround
since 2008
Development
of mobile platforms
and solutions
Expansion
of Paypal
US-based global e-commerce platform that connects buyers and sellers worldwide
Ebay spend an
average of 1.6
billion on capital
investments
Moving away from its original
specialisation in private online
auctions towards an increased
focus on fixed-price transactions
Launch of several mobile
applications, such as car
purchases and price-
comparison (Redlaser)
5. MARKET FOLLOWER
Corporate Strategy
International
expansion of
e-commerce
operations
Target
high-income
consumers
US-based multinational retail corporation and the world’s largest discount retailer
Accelerating the
development of
additional online retailing
platforms in foreign
markets
Investing in new
technologies such as
«@walmartLabs», a hub for
development and
integration of social,
mobile and global online
platforms
Leverage its large brick-and-
mortar store network to use it
as warehouses and provide
self-service lockers for online
orders
To compete with Amazon,
Focuse on that target who
according to market research
do more of their shopping onlie
6. MARKET NICHER
Corporate Strategy
Domestic and
International growth
Increase customer
experience to attact and
maintain members
US-bases online platfom providing Video-on-demand media content through internet
streaming as well as DVD-by-mail services.
Achievement of a
growing number of
members
In 2012, 18% of Netflix’s
global streaming was
located outside of the
USA
Investing in the
development of its user
interface, the expansion
of its media content and
the extensions of its
streaming services to all
types of internet-enabled
media devices
