Napier's Guide on how to win your business an award.

1. How to Win an Award

2. Always understand the
judges’ situation. They
are more than likely
volunteering their
time…

3. …and will often have
little, if any, knowledge
of your products or
services, markets &
technologies

4. So, ensure your entry is
clear & concise, as little
time will be allocated to
the process!

5. Remember, it’s the entry that’s judged…

6. The judges will rely on
the entry to determine
the shortlist & select
the winner…

7. So explain the need for your product or
service, clearly emphasising why it is
better than alternative solutions…

8. Be direct, don’t expect judges to
read between the lines…

9. Always include clear
language to emphasise the
impact your product/service
has made on the market

10. Vague claims will be interpreted as an indication
that the product isn’t all that good, so back up
any statements with evidence & statistics!

11. Don’t lose for silly reasons, like
failing to be within the word
count or sending your entry
after the closing date

12. Ultimately, don’t be
shy in asking for the
award & convincing
the judges why your
entry should win!