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The Theory of Trailers
By Tanya McDonald
What is a Narrative?
Narrative
Narratives are not just from fiction - we
experience Narratives in our daily lives
without even realising it. Everything from the
early morning news to the advertisements
which surround us throughout the day have
narratives. Religious texts like the Bible act
as a ‘Grand-narrative’ or a ‘meta-narrative’ as
it provides a narrative for our lives.
What is the difference between
  a story and a narrative?
"Story is the irreducible substance of a story (A
meets B, something happens, order returns), while
narrative is the way the story is related (Once upon
a time there was a princess...)" (Key Concepts in
Communication - Fiske et al (1983)
…in other words, the story is the substance of the
plot whereas the narrative is how the plot is
connected – how one sequence connects with the
next and how the plot moves smoothly between
scenes.
What is the point of the
           narrative?
The narrative is the way the story is related and connects.
Using those connections we, as the audience, are able to
make our own interpretations. Our interpretations are
affected by our experiences of reality and by influence from
other texts; because of this trailers are always (though not
always intentionally) influencing each other. Trailers seek to
give the audience what we want, and that is a beginning,
middle and end.
Aristotle notes that "the most important is the plot, the
ordering of the incidents; for tragedy is a representation, not
of men, but of action and life, of happiness and unhappiness
- and happiness and unhappiness are bound up with action.
...it is their characters indeed, that make men what they are,
but it is by reason of their actions that they are happy or the
reverse." (Poetics - Aristotle(Penguin Edition) p39-40 4th
century BC )
Narrative (Continued)
   When we look at the conventions of a narrative we look at:

Genre – By fitting into a genre the audience knows what to expect
from a film and are able to predict its outcome.

Character – The type of characters presented also allows for
some prediction of what they will do.

Form – Allowing the audience a foreknowledge of the general
structure of the film.

Time – Narratives do not take place in ‘real time’.

…and use them to help interpret the text. It is only through our
experience of other texts that we are able to understand these
conventions.
Time in Narrative
    Very few stories take place in ‘real time’ – a whole lifetime can
    be presented in a 90 minute film. Devices use to manipulate time
    include:

Flashbacks

Dream Sequences

Repetition

Different characters’ point of view

Flash forwards

Real time interludes

Pre-figuring of events that have not yet taken place
Narrative (Continued)
A classic audience seeks to escape the complications of
reality by watching a film, they want to be able to engage with
the text without too much effort and they also have
expectations of form - a foreknowledge of how the plot will
be constructed. A fulfilling plot will have elements of
prediction and fulfilment which is not present in reality.

Successful stories require actions which change the lives of
the characters in the story. They also contain some sort of
resolution, where that change is registered, and which
creates a new equilibrium for the characters involved.

Roland Barthes noted that a text is like a tangled ball of
threads which needs unravelling – for every interpretation
you can find another different interpretation just by
The Narrator
   Identifying the Narrator who is telling the story is a
   vital question to be asked when analysing any media
   text. Stories may be related in the first or third person,
   the point of view may change, but the narrator will
   always:

Reveal the events which make up the story

Mediate those events for the audience

Evaluate those events for the audience

   The narrator also tends to position the audience into
   a particular relationship with the characters on the
   screen.
Narrative (Continued)
Lisa Kernan notes that ‘Trailers have a unique
status as cinematic promotions of narrative – and
narratizations of promotion’

In other words, Kernan believes that trailers have a
unique way of promoting narratives, however, they
also act to narrate a promotion. So, not only do
trailers have the ability to promote the narrative and
the story of a film, they also have a narrative
structure of their own – the narrative structure which
aims to do nothing but promote the film.
Bibliography
http://www.mediaknowall.com/as_alevel/alevk
eyconcepts/alevelkeycon.php?pageID=narrati
ve
Lisa Kernan, ‘Coming Attractions: Reading
American Movie Trailers’ (University of Texas
Press, 2004)
Key Concepts in Communication - Fiske et al
(1983)

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A2 Media Studies (Evaluation) - The theory of Trailers - Narrative

  • 1. The Theory of Trailers By Tanya McDonald
  • 2. What is a Narrative?
  • 3. Narrative Narratives are not just from fiction - we experience Narratives in our daily lives without even realising it. Everything from the early morning news to the advertisements which surround us throughout the day have narratives. Religious texts like the Bible act as a ‘Grand-narrative’ or a ‘meta-narrative’ as it provides a narrative for our lives.
  • 4. What is the difference between a story and a narrative? "Story is the irreducible substance of a story (A meets B, something happens, order returns), while narrative is the way the story is related (Once upon a time there was a princess...)" (Key Concepts in Communication - Fiske et al (1983) …in other words, the story is the substance of the plot whereas the narrative is how the plot is connected – how one sequence connects with the next and how the plot moves smoothly between scenes.
  • 5. What is the point of the narrative? The narrative is the way the story is related and connects. Using those connections we, as the audience, are able to make our own interpretations. Our interpretations are affected by our experiences of reality and by influence from other texts; because of this trailers are always (though not always intentionally) influencing each other. Trailers seek to give the audience what we want, and that is a beginning, middle and end. Aristotle notes that "the most important is the plot, the ordering of the incidents; for tragedy is a representation, not of men, but of action and life, of happiness and unhappiness - and happiness and unhappiness are bound up with action. ...it is their characters indeed, that make men what they are, but it is by reason of their actions that they are happy or the reverse." (Poetics - Aristotle(Penguin Edition) p39-40 4th century BC )
  • 6. Narrative (Continued) When we look at the conventions of a narrative we look at: Genre – By fitting into a genre the audience knows what to expect from a film and are able to predict its outcome. Character – The type of characters presented also allows for some prediction of what they will do. Form – Allowing the audience a foreknowledge of the general structure of the film. Time – Narratives do not take place in ‘real time’. …and use them to help interpret the text. It is only through our experience of other texts that we are able to understand these conventions.
  • 7. Time in Narrative Very few stories take place in ‘real time’ – a whole lifetime can be presented in a 90 minute film. Devices use to manipulate time include: Flashbacks Dream Sequences Repetition Different characters’ point of view Flash forwards Real time interludes Pre-figuring of events that have not yet taken place
  • 8. Narrative (Continued) A classic audience seeks to escape the complications of reality by watching a film, they want to be able to engage with the text without too much effort and they also have expectations of form - a foreknowledge of how the plot will be constructed. A fulfilling plot will have elements of prediction and fulfilment which is not present in reality. Successful stories require actions which change the lives of the characters in the story. They also contain some sort of resolution, where that change is registered, and which creates a new equilibrium for the characters involved. Roland Barthes noted that a text is like a tangled ball of threads which needs unravelling – for every interpretation you can find another different interpretation just by
  • 9. The Narrator Identifying the Narrator who is telling the story is a vital question to be asked when analysing any media text. Stories may be related in the first or third person, the point of view may change, but the narrator will always: Reveal the events which make up the story Mediate those events for the audience Evaluate those events for the audience The narrator also tends to position the audience into a particular relationship with the characters on the screen.
  • 10. Narrative (Continued) Lisa Kernan notes that ‘Trailers have a unique status as cinematic promotions of narrative – and narratizations of promotion’ In other words, Kernan believes that trailers have a unique way of promoting narratives, however, they also act to narrate a promotion. So, not only do trailers have the ability to promote the narrative and the story of a film, they also have a narrative structure of their own – the narrative structure which aims to do nothing but promote the film.
  • 11. Bibliography http://www.mediaknowall.com/as_alevel/alevk eyconcepts/alevelkeycon.php?pageID=narrati ve Lisa Kernan, ‘Coming Attractions: Reading American Movie Trailers’ (University of Texas Press, 2004) Key Concepts in Communication - Fiske et al (1983)