سلسلة الحملة الإعلانية المجانية: المقدمة و الحلقة الأولى هذه المادة جزء من الأنشطة التوعوية لموقع الإعلانية www.ale3laniah.com www.e3-go.com

1. ! ‫إﻟﻰ أﯾﻦ ﯾﺄﺧﺬﻧﺎ اﻟﻄﻤﻮح‬
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2. ‫اﻟﻤﻘﺪﻣﺔ‬
‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬
‫إﻋﺪاد/ ﻧﺎﯾﻒ ﻋﺒﺪاﻟﺮﺣﻤﻦ اﻟﺰرﯾﻖ‬ ‫‪www.e3-go.com‬‬ ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬
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3. ‫ﻛﯿﻒ ﺗﺴﻮق ﻣﻨﺘﺠﺎﺗﻚ وﺧﺪﻣﺎﺗﻚ ﻣﺠﺎﻧً ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ؟‬
‫ﺎ‬
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4. ‫ﻛﯿﻒ ﺗﺤﻘﻖ أرﺑﺎح ﻋﺎﻟﯿﺔ ﺑﺘﻜﺎﻟﯿﻒ إﻋﻼﻧﯿﺔ ﺗﺴﺎوي ﺻﻔﺮ؟‬
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5. ‫ﻛﯿﻒ ﺗﺤﺼﻞ ﻋﻠﻰ اﻟﻔﺎﺋﺪة اﻟﻘﺼﻮى ﻣﻦ اﻻﻧﺘﺮﻧﺖ ﻟﻌﻤﻠﻚ اﻟﺘﺠﺎري؟‬
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6. (‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬
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7. (‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ‬
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8. ‫ﺳﺘﺠﺪ اﻹﺟﺎﺑﺎت ﻟﮭﺬه اﻷﺳﺌﻠﺔ )ﺑﺈذن اﷲ(‬
‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻹﻧﺘﺮﻧﺖ‬
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9. :‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ‬
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10. ‫ﻣﻦ ﺗﻔﯿﺪ ھﺬه اﻟﺴﻠﺴﻠﺔ:‬
‫ﺗﻔﯿﺪ أي ﺷﺨﺺ ﺑﺨﯿﻞ )أﻗﺼﺪ ﻻ ﯾﻤﻠﻚ اﻟﻤﺎل اﻟﻜﺎﻓﻲ( وﯾﺮﯾﺪ ﺗﺪﺷﯿﻦ ﺣﻤﻠﺔ إﻋﻼﻧﯿﺔ ﻟﻤﻨﺘﺞ أو ﺧﺪﻣﺔ ﺑﺎﻟﻤﺠﺎن وأن ﺗﻜﻮن ﻧﺎﺟﺤﺔ ﺑﺎﻟﻔﻌﻞ.‬
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11. ‫ﻧﻌﻢ‬
‫ھﺬا‬
‫ﻣﻤﻜﻦ‬
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12. ‫اﺑﺪأ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ ﻟﺘﻜﺘﺸﻒ ﺑﻨﻔﺴﻚ‬
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13. .‫ﻧﮭﺎﯾﺔ اﻟﻤﻘﺪﻣﺔ‬
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14. ‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬
‫ﺳﻠﺴﻠﺔ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ اﻟﻤﺠﺎﻧﯿﺔ ﻋﻠﻰ اﻻﻧﺘﺮﻧﺖ‬
‫إﻋﺪاد/ ﻧﺎﯾﻒ ﻋﺒﺪاﻟﺮﺣﻤﻦ اﻟﺰرﯾﻖ‬ ‫‪www.e3-go.com‬‬ ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬
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15. ‫اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬
...‫اﻟﺨﻄﻮة اﻷوﻟﻰ‬
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16. ‫ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ‬
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17. ‫أول ﺧﻄﻮة: ﺣﺪد اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ.‬
‫اﺳﺘﺪرﻛﺖ ﺷﺮﻛﺔ )ﻧﺎﺷﯿﻮﻧﺎل ﺳﯿﻤﻲ ﻛﻮﻧﺪﻛﺘﻮر( ﻧﻔﺴﮭﺎ ﻋﻨﺪﻣﺎ اﻛﺘﺸﻔﺖ أن اﺳﺘﮭﺪاﻓﮭﺎ ﻟﺮؤﺳﺎء اﻟﺸﺮﻛﺎت‬
‫واﻟﻤﺪراء ﻛﺎن ﻏﯿﺮ ﻣﺠﺪي ﻣﻊ أﻧﮭﻢ ھﻢ اﻟﯿﺪ اﻟﻌﻠﯿﺎ وھﻢ ﻣﻦ ﯾﻤﻠﻜﻮن ﻗﺮار اﻟﺸﺮاء أو اﻟﺮﻓﺾ. ﻟﻜﻨﮭﻢ اﻛﺘﺸﻔﻮا‬
‫أن ھﻨﺎك ﻣﻦ ﻟﮫ ﺗﺄﺛﯿﺮ ﻛﻠﻲ ﻋﻠﻰ ﻗﺮارات اﻟﺸﺮاء وﻋﻘﺪ اﻟﺼﻔﻘﺎت وھﻢ اﻟﻤﮭﻨﺪﺳﯿﻦ وﺗﺤﺪﯾﺪً ﺑﺎﻟﻨﺴﺒﺔ ﻟﮭﺬه‬
‫ا‬
‫اﻟﺸﺮﻛﺔ ھﻢ ﻣﺼﻤﻤﯿﻦ اﻟﻘﻄﻊ. ﻓﺒﮭﺬا اﻻﻛﺘﺸﺎف ﻗﺎﻣﻮا ﺑﺎﺳﺘﮭﺪاﻓﮭﻢ ﺑﺸﻜﻞ ﻛﺒﯿﺮ ﺟﺪً ﻓﺄﻧﺸﺌﻮا ﻟﮭﻢ ﻣﻮﻗﻊ‬
‫ا‬
‫إﻟﻜﺘﺮوﻧﻲ ﺧﺎص ﯾﺴﮭﻞ ﻋﻠﯿﮭﻢ اﻟﺒﺤﺚ ﻓﻲ اﻟﻘﻄﻊ اﻟﺘﻲ ﺗﻜﻤﻞ ﺗﺼﺎﻣﯿﻤﮭﻢ ﻛﻤﺎ أﻧﺸﺌﻮا ﻣﺠﺘﻤﻊ اﻟﻜﺘﺮوﻧﻲ ﺧﺎص‬
‫ﯾﺠﻤﻊ اﻟﻤﺼﻤﻤﯿﻦ ﻣﻦ ﻣﺨﺘﻠﻒ اﻟﺸﺮﻛﺎت وھﯿﺌﻮا ﻛﻞ ﻣﺎ ﯾﺨﺪﻣﮭﻢ وﯾﺴﮭﻞ ﻋﻠﯿﮭﻢ ﻣﻦ ﻋﻤﻠﯿﺔ اﻻﺳﺘﻔﺴﺎرات –‬
‫اﻟﺸﺮاء - اﻟﺪﻋﻢ. ﻓﺤﻘﻘﺖ اﻟﺸﺮﻛﺔ ﺑﺬﻟﻚ ﻧﺠﺎﺣﺎت ﻣﺒﮭﺮة ﺑﺎﻛﺘﺸﺎﻓﮭﻢ أن اﻟﻤﺪﯾﺮ ﻟﻦ ﯾﻮاﻓﻖ ﻋﻠﻰ ﻋﻤﻠﯿﺔ ﺷﺮاء‬
‫ﻣﺎ ﻟﻢ ﺗﻜﻦ ﺻﺎدرة أو ﻋﻠﻰ اﻷﻗﻞ ﻣﺪﻋﻮﻣﺔ ﺑﻮﺟﮭﺔ ﻧﻈﺮ ﻣﮭﻨﺪﺳﯿﮫ اﻷﻛﺜﺮ ﺧﺒﺮة ﻣﻨﮫ ﺑﮭﺬه اﻟﺘﻔﺎﺻﯿﻞ واﻷﻛﺜﺮ‬
‫ﺣﺒً واﻗﺘﻨﺎﻋً ﺑﺨﺪﻣﺎت ﺷﺮﻛﺔ ﻧﺎﺷﯿﻮﻧﺎل ﺳﯿﻤﻲ ﻛﻮﻧﺪﻛﺘﻮر.‬
‫ﺎ‬ ‫ﺎ‬
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18. ‫ﯾﺠﺐ ﻋﻠﯿﻚ ﺗﺤﺪﯾﺪ اﻟﻔﺌﺔ اﻟﻔﻌﺎﻟﺔ ذات اﻟﺘﺄﺛﯿﺮ ﻋﻠﻰ ﻋﻤﻠﯿﺔ اﻟﺸﺮاء.‬ ‫ﻟﺬا‬
‫ﻟﯿﺲ ﺑﻀﺮورة ﻣﻦ ﯾﺪﻓﻊ ھﻮ ﻣﻦ ُﻔﺘﺮض أن ﻧﺴﺘﮭﺪﻓﮫ ﺑﻞ ﻣﻦ ﯾﺆﺛﺮ. ﻣﺜﺎل )اﻟﺮﺟﻞ و زوﺟﺘﮫ(!!‬
‫ﯾ‬
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19. ‫اﻻﺳﺘﮭﺪاف ﯾﻜﻮن:‬
‫ﺑﺎﻟﻌﻤﺮ - ﺑﺎﻟﺠﻨﺲ - ﺑﺎﻟﻤﻨﻄﻘﺔ - ﺑﺎﻟﻌﻤﻞ - ﺑﺎﻻھﺘﻤﺎم - ﺑﻄﺒﯿﻌﺔ اﻟﺸﺨﺺ - ﺑﻤﺴﺘﻮى اﻟﺪﺧﻞ ...اﻟﺦ‬
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20. ‫اﻟﻔﺌﺎت اﻟﻤﺴﺘﮭﺪﻓﺔ ﺑﺎﻟﺘﻔﺼﯿﻞ.‬ ‫اﻵن اﻧﻈﺮ وﺗﺄﻣﻞ ﺑﻤﻨﺘﺠﺎﺗﻚ أو ﺧﺪﻣﺎﺗﻚ وﻗﻢ )أﻣﺮاً ﻻ ﻓﻀﻼً( ﺑﻜﺘﺎﺑﺔ‬
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21. ‫ﻛﻞ ﻣﺎ ﺑﺪأت ﺑﻜﺘﺎﺑﺔ ﺗﻔﺎﺻﯿﻞ اﻟﻔﺌﺔ اﻟﻤﺴﺘﮭﺪﻓﺔ ﻛﻞ ﻣﺎ وﺟﺪت ﻧﻔﺴﻚ اﻛﺘﺸﻔﺖ ﺗﻔﺎﺻﯿﻞ ﻣﻔﯿﺪة وﻓﻌﺎﻟﺔ ﻓﻲ ﺣﻤﻠﺘﻚ اﻹﻋﻼﻧﯿﺔ‬
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22. ‫ﻗﻢ ﺑﻜﺘﺎﺑﺘﮭﺎ اﻵن وﻣﻦ ﺛﻢ اﻧﺘﻘﻞ ﻟﻠﺨﻄﻮة اﻟﻘﺎدﻣﺔ‬
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23. .‫ﻧﮭﺎﯾﺔ اﻟﺤﻠﻘﺔ اﻷوﻟﻰ‬
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24. ‫ھﺬه اﻟﻤﺎدة ﺟﺰء ﻣﻦ أﻧﺸﻄﺔ ﻣﻮﻗﻊ اﻹﻋﻼﻧﯿﺔ اﻟﺘﻮﻋﻮﯾﺔ‬
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