The document discusses branding and the design process. It begins with an example story about developing the brand identity for a bottle of apple juice called "Applicious." It then asks questions about what a brand is, why it is important, how the design process works, and how much it typically costs. The document provides tips for developing a brand identity, such as being authentic, highlighting unique selling points, and recognizing that solutions may be simple but the design process takes work. It suggests getting referrals, reviewing portfolios, and building relationships with designers.
7. design & Illustration
Once upon a time
their was a bottle
of delicious,
freshly pressed
apple juice.
Applicious
• FRESHLY PRESSED •
8. design & Illustration
Once upon a time
their was a bottle
of delicious apple
juice, freshly
pressed from
British Apples!
Applicious
• FRESHLY PRESSED FROM •
BRITISH APPLES
9. design & Illustration
Once upon a time
their was a bottle
of delicious apple
juice, freshly
pressed from
British Apples!
...with a lovely
red top.
The End
Applicious
• FRESHLY PRESSED FROM •
BRITISH APPLES
18. T 01452 415 900
E time@fairshares.org.uk
design & Illustration
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
T 01452 415 900
E time@fairshares.org.uk
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
Lawrence Hughes
Chief Executive
T 01452 415 900
M 07817 739 331
E lawrence@fairshares.org.uk
www.fairshares.org.uk
City Works | Alfred Street | Gloucester | GL1 4DF
23. design & Illustration
You’ll need 3 eggs and 150g spreadable butter
Instructions
Preheat the oven to 170°C and line your
cupcake tray with cake cases
1) Place the softened butter in a bowl and beat
well with a wooden spoon or electric whisk.
2) Gradually add the cake mix to the butter,
making sure it is thoroughly mixed in.
Rasberry & Rose
Cake Mix
Vanilla Icing
0%
10 ural
Vanilla Icing Chocolate
made only from the
t
Na
Icing
3) Break the 3 eggs into a jug or bowl and add
bit by bit to the cake mix until you have a
smooth batter.
Chocolate Icing
4) Spoon the mixture into your cake cases.
purest ingredients
absolutely no additives
or preservatives
co
nt
re ains
fr al
uit
5) Place in oven and leave for between 18 - 20
minutes. To check the cakes are ready, place
a skewer in the middle of the sponge, it
should come out clean.
6) Let cakes cool on a wire rack and when
completely cool decorate with icing.
Ingredients
Self Raising Flour, Sugar, Natural Vanilla
Flavour, Vanilla Seeds.
Sprinkles: Rice flour, palm fat, thickening agent
(tragacanth) colours: tumeric, beetroot
extract, anthocyanins
info@houseoftherisingbun.com
www.houseoftherisingbun.com
Best before date:
Enough for 18 delicious cupcakes
Enough for 18 delicious cupcakes
Enough for 18 delicious easy to make
fun Enough for 18 delicious cupcakes
and cupcakes
Enough for 18 delicious cupcakes
24. design & Illustration
Net weight 392g
Best Before: See base of pack
Net weight 392g
Best Before: See base of pack
Net weight 392g
Best Before: See base of pack
25. TH E
RI S
IN
N
BU
Net weight 392g
OF
G
HOU
SE
design & Illustration
Best Before: See base of pack
Net weight 392g
Best Before: See base of pack
Net weight 392g
Best Before: See base of pack
34. design & Illustration
• Be yourself...
and avoid an identity crisis.
• Show off your USPs
• The solution is often simple...
but the process rarely is.
37. design & Illustration
• Ask around - word of mouth is generally
the most reliable source of good contacts.
• Always ask to see a portfolio of work.
• Meet people face-to-face - a good client
/designer relationship is usually the key
to good design.